Endel made waves earlier this year when it announced a partnership with Universal Music Group, making the first AI music startup to win UMG’s favour. However, there’s more than one major-label […]
Tag: Spinnin’ Records
Posted inNews
Oliver Heldens soundtracks latest Call of Duty: Warzone season
EDM star Oliver Heldens is the latest artist making hay from a partnership with the games industry – in his case, Call of Duty: Warzone.
Posted inCampaigns
Campaigns :: 31 May 2023 – Daft Punk, Notorious BIG, Ministry Of Sound, Spinnin’ Records
Daft Punk get augmented, the late Notorious BIG’s final album in new podcast series, Ministry Of Sound’s new weekly gaming livestream, and Spinnin’ Records’ Shorts.
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Spinnin’ Records reaches milestone of 30m YouTube subscribers
Electronic music label Spinnin’ Records has reached a new milestone: 30 million subscribers for its YouTube channel.
Posted inCampaigns
Campaigns :: 8 February 2023 – Rihanna & Apple Music, Warner & Roblox, Spinnin’ Records, Dr Dre
Interesting and inventive new campaigns from Rihanna & Apple Music, Warner & Roblox, Spinnin’ Records, and Dr Dre.
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WMG reveals plans for Spinnin’ Records party in The Sandbox
Warner Music Group became one of the landowners on web3 virtual world The Sandbox in January 2022. Now it’s holding a party there.
Posted inCampaigns
Behind The Campaign: KSHMR
DJ and producer KSHMR had his international breakthrough in 2015 with ‘Secrets’. For the release of ‘One More Round’ in October 2020, a major push was planned, most significantly through a partnership with gaming brand Free Fire as the song became the soundtrack for its Booyah Day event. Becky Yeung (regional brand partnership and business […]
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Spinnin’ Records tracks go 360 Reality Audio for Deezer
Dance label Spinnin’ Records has launched a 52-track playlist on Deezer of tracks remastered for the 360 Reality Audio hi-res format. Billed as the “first ever 360 dance playlist on Deezer”, it […]
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Esports and TikTok on the marketing agenda at Midem
There were some fun panels at the Midem conference yesterday, including an appearance from musician TheFatRat, the first signing to Universal Music and ESL’s Enter Records label. “I don’t see […]
Posted inNews
Spinnin’ Records rebrands playlists with smart-speakers in mind
Fresh from being acquired by Sony Music, dance label Spinnin’ Records is experimenting with its streaming playlists – with a particular focus on how they’re accessed through smart speakers.
“While curated music content is becoming the norm, voice-recognition is rapidly changing the digital landscape. According to Google, about 20 percent of all mobile search queries are done using voice commands which will grow to 50 percent within the next two years,” explained a blog post from the label.
“With the refreshed branding, Spinnin’ Records aims to create specific, top-of-mind branded keywords that can work as anchor points while asking a voice enabled product which music to play.”
Posted inNews
Spinnin’ Records follows X5 in joining Warner Music Group
By now you’ll likely have heard about Warner Music Group getting its chequebook out again, acquiring Dutch dance-music company Spinnin’ Records yesterday.
WMG is thought to have paid more than $100m for the label, publishing and management firm, with rumoured competition from rivals including Sony Music for the deal in recent months.
Spinnin’ CEO Roger de Graaf will remain as CEO, working with WMG’s EVP, global A&R and marketing, dance music Bart Cools.
Posted inNews, Startups
Spinnin’ Records leads $500k funding for Tizr
Tizr is a recently-launched livestreaming-video service that’s a bit like a Periscope or Meerkat with an emphasis on musicians.
Now it has raised a $500k funding round led by dance label Spinnin’ Records, which joins David Guetta as one of the app’s backers.