Posted inCampaigns

Behind The Campaign: KSHMR

DJ and producer KSHMR had his international breakthrough in 2015 with ‘Secrets’. For the release of ‘One More Round’ in October 2020, a major push was planned, most significantly through a partnership with gaming brand Free Fire as the song became the soundtrack for its Booyah Day event. Becky Yeung (regional brand partnership and business […]

To access this post, you must subscribe. If you are already a subscriber, log in here.

Posted inNews

Spinnin’ Records rebrands playlists with smart-speakers in mind

Fresh from being acquired by Sony Music, dance label Spinnin’ Records is experimenting with its streaming playlists – with a particular focus on how they’re accessed through smart speakers.

“While curated music content is becoming the norm, voice-recognition is rapidly changing the digital landscape. According to Google, about 20 percent of all mobile search queries are done using voice commands which will grow to 50 percent within the next two years,” explained a blog post from the label.

“With the refreshed branding, Spinnin’ Records aims to create specific, top-of-mind branded keywords that can work as anchor points while asking a voice enabled product which music to play.”

Posted inNews

Spinnin’ Records follows X5 in joining Warner Music Group

By now you’ll likely have heard about Warner Music Group getting its chequebook out again, acquiring Dutch dance-music company Spinnin’ Records yesterday.

WMG is thought to have paid more than $100m for the label, publishing and management firm, with rumoured competition from rivals including Sony Music for the deal in recent months.

Spinnin’ CEO Roger de Graaf will remain as CEO, working with WMG’s EVP, global A&R and marketing, dance music Bart Cools.