The traditional direction of travel for digital services is to start with an invitation-only model, then open up to everyone.
Spinnup is one of Universal Music Group’s distribution services for independent artists, which originally launched in Sweden in 2013 before expanding to other countries. Artists can use it to upload […]
As part of a collaboration between UMG, the EMI Trust and youth-community charity The eXceL Project, the three-day education programme Secret Studio has resulted in the release of two new […]
Universal Music has announced a new milestone for its Spinnup digital distribution platform. It now has more than 100,000 unsigned artists distributing their music via Spinnup. Well, not all of […]
Scottish band Model Aeroplanes have been signed by Island Records in the UK, after uploading their music to Spinnup, the unsigned-bands site owned by Island’s parent company Universal Music. It’s the first such signing in the UK, where Spinnup launched in July 2014 – although nine artists have bagged deals in Sweden, where the platform launched in 2013 as a partnership between Universal and X5 Music Group.
Lead: a decade ago, live music and digital marketing amounted to free downloads or (and this is really dating things) free ringtones. Thankfully things have moved on from then and such an elementary approach no longer cuts it.