The traditional direction of travel for digital services is to start with an invitation-only model, then open up to everyone.
Tag: Spinnup
Posted inNews
Universal Music launches Spinnup distribution arm in Japan
Spinnup is one of Universal Music Group’s distribution services for independent artists, which originally launched in Sweden in 2013 before expanding to other countries. Artists can use it to upload […]
Posted inNews
UMG, EMI Trust and The eXceL Project back Secret Studio
As part of a collaboration between UMG, the EMI Trust and youth-community charity The eXceL Project, the three-day education programme Secret Studio has resulted in the release of two new […]
Posted inNews
UMG’s Spinnup now has 100k artists (and 29 signings)
Universal Music has announced a new milestone for its Spinnup digital distribution platform. It now has more than 100,000 unsigned artists distributing their music via Spinnup. Well, not all of […]
Posted inNews
Spinnup gets its first signing in the UK
Scottish band Model Aeroplanes have been signed by Island Records in the UK, after uploading their music to Spinnup, the unsigned-bands site owned by Island’s parent company Universal Music. It’s the first such signing in the UK, where Spinnup launched in July 2014 – although nine artists have bagged deals in Sweden, where the platform launched in 2013 as a partnership between Universal and X5 Music Group.
Posted inMarketing, Sandbox
Sandbox Issue 86 – Brands + live + digital: new beginnings
Lead: a decade ago, live music and digital marketing amounted to free downloads or (and this is really dating things) free ringtones. Thankfully things have moved on from then and such an elementary approach no longer cuts it.
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