Tag: steve aoki

The metaverse continues to be a hive of activity for music artists and brands. Three stories offer a snapshot of what's happening.

Partnerships with famous gaming characters for virtual concerts seems to be a trend in 2021. We've seen Post Malone team up with Pokémon for a concert in February, and more recently an Ed Sheeran performance beamed into...

We reported the other day on the Kings of Leon NFT sale being extended after four of its ‘golden ticket’ NFTs failed to meet their reserve prices. So it’s only fair to also report on the final performance...

Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into...

Fresh from hosting a Major Lazer-themed DJ set from Diplo, Fortnite’s new ‘Party Royale’ mode is set for its next music concert tonight. The ‘Party Royale Premier’ will take place at the virtual island’s ‘Main...

It’s been clear for some time that YouTube is playing a significant role in the continued growth in the popularity of K-Pop outside South Korea. It’s also something we’ll be digging into at the NY:LON Connect conference...

Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...

Artist Steve Aoki is famously quick to explore new technologies and trends. The latest place he’s popped up is within a social app focused on K-Pop, tying in with his ‘Play It Cool’ collaboration with Korean group Monsta...

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...

Dance artist and DJ Steve Aoki was early in to esports, and now he’s become the first artist to nab a starring role in the latest mobile game based on Star Trek. Aoki is appearing in Star Trek Fleet Command as a character...

The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads. They’ll...

Lead: Reports of the death of offline marketing spend are, to paraphrase Mark Twain, greatly exaggerated. TV spend is hanging in there and billboard spend is now a key part of “statement” campaigns – counterintuitively...