Tag: steve aoki
Metaverse music: The Sandbox, iHeart-Fortnite and… M&Ms?
The metaverse continues to be a hive of activity for music artists and brands. Three stories offer a snapshot of what's happening.
August 25, 2022
Steve Aoki set for virtual concert with… Sonic the Hedgehog?
Partnerships with famous gaming characters for virtual concerts seems to be a trend in 2021. We've seen Post Malone team up with Pokémon for a concert in February, and more recently an Ed Sheeran performance beamed into...
November 25, 2021
After extension, the Kings of Leon NFTs generated $2m of sales
We reported the other day on the Kings of Leon NFT sale being extended after four of its ‘golden ticket’ NFTs failed to meet their reserve prices. So it’s only fair to also report on the final performance...
March 10, 2021
Sandbox Issue 261: The return of the fanclub? Crowdfunding in 2020
Lead: Crowdfunding in 2020 – Crowdfunding is not a new idea – but following the nosedive of recorded music sales in the early noughts, crowdfunding became a tantalising concept: fanbases could be leveraged into...
September 30, 2020
Steve Aoki and Deadmau5 next to play Fortnite’s new venue
Fresh from hosting a Major Lazer-themed DJ set from Diplo, Fortnite’s new ‘Party Royale’ mode is set for its next music concert tonight. The ‘Party Royale Premier’ will take place at the virtual island’s ‘Main...
May 8, 2020
K-Pop groups are half of YouTube’s biggest 24-hour debuts
It’s been clear for some time that YouTube is playing a significant role in the continued growth in the popularity of K-Pop outside South Korea. It’s also something we’ll be digging into at the NY:LON Connect conference...
September 12, 2019
Sandbox Issue 229: Partnerships. How labels are sharing marketing
Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
May 29, 2019
Steve Aoki launches contest with K-Pop social app Amazer
Artist Steve Aoki is famously quick to explore new technologies and trends. The latest place he’s popped up is within a social app focused on K-Pop, tying in with his ‘Play It Cool’ collaboration with Korean group Monsta...
May 23, 2019
Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter
Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...
February 20, 2019
Steve Aoki joins Star Trek Fleet Command mobile game
Dance artist and DJ Steve Aoki was early in to esports, and now he’s become the first artist to nab a starring role in the latest mobile game based on Star Trek. Aoki is appearing in Star Trek Fleet Command as a character...
February 12, 2019
Google’s latest search feature is official posts from musicians
The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads. They’ll...
March 8, 2018
Sandbox Issue 196: Try Switching it online and offline again
Lead: Reports of the death of offline marketing spend are, to paraphrase Mark Twain, greatly exaggerated. TV spend is hanging in there and billboard spend is now a key part of “statement” campaigns – counterintuitively...
January 24, 2018