Tag: steve aoki
K-Pop groups are half of YouTube’s biggest 24-hour debuts
It’s been clear for some time that YouTube is playing a significant role in the continued growth in the popularity of K-Pop outside South Korea. It’s also something we’ll be digging into at the NY:LON Connect conference...
September 12, 2019
Sandbox Issue 229: Partnerships. How labels are sharing marketing
Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
May 29, 2019
Steve Aoki launches contest with K-Pop social app Amazer
Artist Steve Aoki is famously quick to explore new technologies and trends. The latest place he’s popped up is within a social app focused on K-Pop, tying in with his ‘Play It Cool’ collaboration with Korean group Monsta...
May 23, 2019
Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter
Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...
February 20, 2019
Steve Aoki joins Star Trek Fleet Command mobile game
Dance artist and DJ Steve Aoki was early in to esports, and now he’s become the first artist to nab a starring role in the latest mobile game based on Star Trek. Aoki is appearing in Star Trek Fleet Command as a character...
February 12, 2019
Google’s latest search feature is official posts from musicians
The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads. They’ll...
March 8, 2018
Sandbox Issue 196: Try Switching it online and offline again
Lead: Reports of the death of offline marketing spend are, to paraphrase Mark Twain, greatly exaggerated. TV spend is hanging in there and billboard spend is now a key part of “statement” campaigns – counterintuitively...
January 24, 2018
Beyond Music: The rise and rise of eSports
We’ve seen musicians appointed as Tidal co-owners, investing in music startups and even – hello Ryan Leslie – launching their own. We’ve only seen one buy their own eSports team, though: Steve Aoki. In October...
February 9, 2017
Steve Aoki runs Twitch equivalent of No Copyright Sounds
YouTube channel No Copyright Sounds, which provides copyright-free music for gamers to use in their videos, has been a big under-the-radar success – although spawning Alan Walker’s ‘Faded’ brought it to wider attention....
October 3, 2016
British startup Chew hopes to be ‘Twitch.tv for DJs’
Twitch for DJs? Amazon’s games live-streaming service has been making moves towards being that itself, with the likes of Deadmau5 and Steve Aoki on board. But British startup Chew sees an opportunity to double down on the...
March 3, 2015
Sandbox 115 – The other YouTube
Lead: Individual music videos (hello, Psy) do incredibly well on YouTube but music-centric channels limp far behind those with other types of media content. We look at the most successful channels in gaming, fashion, food...
August 27, 2014