Tag: steve aoki

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K-Pop groups are half of YouTube’s biggest 24-hour debuts

It’s been clear for some time that YouTube is playing a significant role in the continued growth in the popularity of K-Pop outside South Korea. It’s also something we’ll be digging into at the NY:LON Connect conference...
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Sandbox Issue 229: Partnerships. How labels are sharing marketing

Lead: Collaborations have long been a staple in the music industry, but something different is happening today as social media and analytics become key parts of marketing campaigns. In the “old days”, labels would trade...
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Steve Aoki launches contest with K-Pop social app Amazer

Artist Steve Aoki is famously quick to explore new technologies and trends. The latest place he’s popped up is within a social app focused on K-Pop, tying in with his ‘Play It Cool’ collaboration with Korean group Monsta...
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Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...
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Steve Aoki joins Star Trek Fleet Command mobile game

Dance artist and DJ Steve Aoki was early in to esports, and now he’s become the first artist to nab a starring role in the latest mobile game based on Star Trek. Aoki is appearing in Star Trek Fleet Command as a character...
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Google’s latest search feature is official posts from musicians

The question of what appears in Google search results when people look for their favourite music artists has sparked controversy in the past: rightsholders regularly attacked Google for returning links to illegal downloads. They’ll...
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Sandbox Issue 196: Try Switching it online and offline again

Lead: Reports of the death of offline marketing spend are, to paraphrase Mark Twain, greatly exaggerated. TV spend is hanging in there and billboard spend is now a key part of “statement” campaigns – counterintuitively...
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Beyond Music: The rise and rise of eSports

We’ve seen musicians appointed as Tidal co-owners, investing in music startups and even – hello Ryan Leslie – launching their own. We’ve only seen one buy their own eSports team, though: Steve Aoki. In October...
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Steve Aoki runs Twitch equivalent of No Copyright Sounds

YouTube channel No Copyright Sounds, which provides copyright-free music for gamers to use in their videos, has been a big under-the-radar success – although spawning Alan Walker’s ‘Faded’ brought it to wider attention....
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British startup Chew hopes to be ‘Twitch.tv for DJs’

Twitch for DJs? Amazon’s games live-streaming service has been making moves towards being that itself, with the likes of Deadmau5 and Steve Aoki on board. But British startup Chew sees an opportunity to double down on the...
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Sandbox 115 – The other YouTube

Lead: Individual music videos (hello, Psy) do incredibly well on YouTube but music-centric channels limp far behind those with other types of media content. We look at the most successful channels in gaming, fashion, food...
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Porter Robinson hosts album launch on Twitch

We’ve been writing more about Twitch recently, the online video service that’s mainly about live streams of people playing games and related events, but which is diversifying into music. EDM star Steve Aoki streamed...