Tag: stormzy

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Stormzy to make guest appearance in Watch Dogs Legion game

He's headlined the Glastonbury Festival, won Brit Awards, launched his own book publishing company and funded a Cambridge University scholarship for Black students. Now British artist Stormzy is getting into games. Specifically,...
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Sandbox Issue 259: Six Months On, What Next?

Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many...
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#TheShowMustBePaused: next steps, Stormzy, YouTube and more

One of the key points about the #TheShowMustBePaused campaign last week was that it was not a single day of action, but rather the springboard for much, much more. Today, there’s a lot to report on in that regard, within...
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Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...
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Stormzy and Wham get AR camera-effects on Instagram

The latest two artists to get their own augmented-reality camera ‘effects’ on Instagram are Stormzy and Wham. The Stormzy effect has been created by the Firepit Technology team at Warner Music in the UK, and puts a rotating...
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WMG pushes back at reports that Stormzy triggered Ben Cook resignation

You’ve likely read the news earlier this week that Atlantic Records UK president Ben Cook was stepping down, as the result of an incident seven years ago when he went to a party dressed as a member of Run DMC. Cook was...
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Stormzy’s book imprint launches contest for emerging writers

Stormzy isn’t just an award-winning grime rapper: he’s also a book-publishing mogul. Well, he has his own books imprint anyway: #Merky Books, which is part of the Penguin Random House empire, and published his own ‘Rise...
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Stormzy launches The Stormzy Scholarship to fund black students through Cambridge University

It’s not digital but it’s the very definition of A Very Good Thing Indeed and so worthy of coverage. Grime superstar Stormzy has set up The Stormzy Scholarship to provide funding for four black students from underprivileged...
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Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...
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Spotify flew Stormzy’s biggest UK fans to his birthday party

British artist Stormzy turned 25 last week, and celebrated with a birthday party on the island of Menorca. And, this being 2018, he celebrated by teaming up with Spotify to take some of his fans along. The streaming service...
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Brit Awards: Stormzy and Dua Lipa triumph as host shades Spotify

Apple Music and YouTube may have been the key digital and sponsorship partners for last night’s Brit Awards, but it was Spotify that got an (admittedly-unwanted) shout-out from the event’s host, comedian Jack Whitehall. Speaking...
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Sandbox Issue 188: Wham, Bam, Instagram

Lead: Speak to any artist and ask them what social platform they prefer most and chances are they’ll say Instagram. Away from the trolling on Twitter and the sinkhole of posts on Facebook, Instagram offers a calmer place...