Tag: stormzy

Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them....

He's headlined the Glastonbury Festival, won Brit Awards, launched his own book publishing company and funded a Cambridge University scholarship for Black students. Now British artist Stormzy is getting into games. Specifically,...

Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many...

One of the key points about the #TheShowMustBePaused campaign last week was that it was not a single day of action, but rather the springboard for much, much more. Today, there’s a lot to report on in that regard, within...

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...

The latest two artists to get their own augmented-reality camera ‘effects’ on Instagram are Stormzy and Wham. The Stormzy effect has been created by the Firepit Technology team at Warner Music in the UK, and puts a rotating...

You’ve likely read the news earlier this week that Atlantic Records UK president Ben Cook was stepping down, as the result of an incident seven years ago when he went to a party dressed as a member of Run DMC. Cook was...

Stormzy isn’t just an award-winning grime rapper: he’s also a book-publishing mogul. Well, he has his own books imprint anyway: #Merky Books, which is part of the Penguin Random House empire, and published his own ‘Rise...

It’s not digital but it’s the very definition of A Very Good Thing Indeed and so worthy of coverage. Grime superstar Stormzy has set up The Stormzy Scholarship to provide funding for four black students from underprivileged...

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...

British artist Stormzy turned 25 last week, and celebrated with a birthday party on the island of Menorca. And, this being 2018, he celebrated by teaming up with Spotify to take some of his fans along. The streaming service...

Apple Music and YouTube may have been the key digital and sponsorship partners for last night’s Brit Awards, but it was Spotify that got an (admittedly-unwanted) shout-out from the event’s host, comedian Jack Whitehall. Speaking...