Sandbox Issue 263: A brand new experience: creating activations that connect in a non-live world
Lead: Experiential brand activations in a non-live world – Creating effective brand activations has never been easy – but there was one basic starting point: find an event with lots of people, and connect with them....
October 28, 2020
Stormzy to make guest appearance in Watch Dogs Legion game
He's headlined the Glastonbury Festival, won Brit Awards, launched his own book publishing company and funded a Cambridge University scholarship for Black students. Now British artist Stormzy is getting into games. Specifically,...
September 11, 2020
Sandbox Issue 259: Six Months On, What Next?
Lead: The effect of COVID-19, six months on. This Sandbox issue hosts the launch of a new Music Ally monthly feature: our Global Experts Panel. We’ve assembled a panel of industry leaders from around the world, from many...
September 2, 2020
#TheShowMustBePaused: next steps, Stormzy, YouTube and more
One of the key points about the #TheShowMustBePaused campaign last week was that it was not a single day of action, but rather the springboard for much, much more. Today, there’s a lot to report on in that regard, within...
June 12, 2020
Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing
Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...
January 9, 2020
Stormzy and Wham get AR camera-effects on Instagram
The latest two artists to get their own augmented-reality camera ‘effects’ on Instagram are Stormzy and Wham. The Stormzy effect has been created by the Firepit Technology team at Warner Music in the UK, and puts a rotating...
December 13, 2019
WMG pushes back at reports that Stormzy triggered Ben Cook resignation
You’ve likely read the news earlier this week that Atlantic Records UK president Ben Cook was stepping down, as the result of an incident seven years ago when he went to a party dressed as a member of Run DMC. Cook was...
October 18, 2019
Stormzy’s book imprint launches contest for emerging writers
Stormzy isn’t just an award-winning grime rapper: he’s also a book-publishing mogul. Well, he has his own books imprint anyway: #Merky Books, which is part of the Penguin Random House empire, and published his own ‘Rise...
March 14, 2019
Stormzy launches The Stormzy Scholarship to fund black students through Cambridge University
It’s not digital but it’s the very definition of A Very Good Thing Indeed and so worthy of coverage. Grime superstar Stormzy has set up The Stormzy Scholarship to provide funding for four black students from underprivileged...
August 17, 2018
Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing
Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...
August 13, 2018
Spotify flew Stormzy’s biggest UK fans to his birthday party
British artist Stormzy turned 25 last week, and celebrated with a birthday party on the island of Menorca. And, this being 2018, he celebrated by teaming up with Spotify to take some of his fans along. The streaming service...
July 31, 2018
Brit Awards: Stormzy and Dua Lipa triumph as host shades Spotify
Apple Music and YouTube may have been the key digital and sponsorship partners for last night’s Brit Awards, but it was Spotify that got an (admittedly-unwanted) shout-out from the event’s host, comedian Jack Whitehall. Speaking...
February 22, 2018