Tag: streaming

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Sandbox Issue 210: Bounty Hunters. The Buried Treasure of Affiliate Marketing

Lead: Affiliate marketing in music used to mean taking a few pennies from download sales that you drove on iTunes or CDs that you pushed on Amazon. But with Apple Music offering significant bounties for driving subscriptions...
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Napster is profitable… but its revenues are falling

A profitable pureplay music-streaming service? Don’t fall off your chair in wonder at the thought. Napster is the company in question: it reported a net profit of $4.4m for the first quarter of 2018, compared to a net loss...
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Netflix shares tumble after it misses subscriptions forecast

Here’s a taste of what life is going to be like for Spotify in the quarters and years ahead: Netflix’s share price took a tumble last night after the video-streaming service missed its own forecast for subscriber growth....
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Sandbox Issue 207: God Save The Streams

Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone...
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Digital Account Manager – AWAL – London

As the streaming landscape is continuing to grow and change, AWAL is looking for a personable as well as analytical Digital Account Manager to join our Global Digital Accounts team. This amazing opportunity will allow you...
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Sandbox Issue 206: Appetite for Consumption

Lead: The album exclusive is pretty much dead. But in its place has come the growing demand from DSPs for bespoke and unique content. They all want to be serviced with something their rivals don’t have – but this is a...
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Report 413: Spotify in 2018

Ever since Spotify took its first round of funding – and especially since labels took stakes in it – the industry has been looking ahead to a potential exit: an IPO. Yet as Spotify prepares to go public in 2018 there’s...
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Sandbox 184: Save of the century, why pre-save is the new rave

Lead: A decade ago, the focus in album marketing was around the pre-order, using instant grats at the bait to get fans to order albums before they had even come out. Now the emphasis has shifted to the pre-save – primarily...
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Streaming is now 80% of the UK singles market

It was no surprise to see Drake dominating the UK singles rankings for 2016. His ‘One Dance’ notched up 1.95m combined sales last year according to the Official Charts Company – 530k downloads and 142m streams. But...
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Spotify-backed survey predicts streaming ads boom

It’s hardly a surprise to see a study co-run by Spotify concluding that there’s lots more money to be generated by ad-supported music-streaming. Still, the study with advertising firm WPP raises some talking points:...
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Rolling Stones go Side By Side with Amazon

The Rolling Stones have become one of the most high-profile artists yet to take part in Amazon’s new ‘Side by Side’ feature. Part of the newly-launched Amazon Music Unlimited streaming service, Side by Side offers playlists...
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Garth Brooks hails Amazon’s ‘great money’ and short terms

Country musician Garth Brooks has been talking about his evolving digital strategy, including his recent exclusive streaming deal with Amazon. “Out of the blue, here comes Amazon looking to start a streaming partnership...