Sua Música, often referred to as ‘the Brazilian SoundCloud’, says it wants to change the Brazilian music industry.
As part of our upcoming market profile of that country, Music Ally talked to the company’s CEO Roni Maltz Bin about its independent focus, shifting business models and the potential for local music artists.
Music Ally: Sua Música is often called the Brazilian SoundCloud – why?
Roni Maltz Bin: “Because we have a very similar business. On one hand Sua Música (“Your Music” in english) is a UGC music platform with focus on the independent sector, on the other hand we operate a B2B operation (digital distribution, artist management and publishing).
SoundCloud is a UGC music platform with focus on emerging artists and also operates a distribution business (repost network). The main difference between Sua Música and SoundCloud is that we focus 100% on local artists and users.”