YouTube debuts student subs as originals strategy evolves
YouTube has followed other music-streaming services in launching cut-price subscriptions for students, albeit only in the US for now. Full-time students at accredited colleges or universities there will be able to get YouTube...
November 28, 2018
Spotify tempts lapsed subscribers with three-month offer
From Mariah Carey on the radio to the terrifying aisle of singing plastic trees in our local supermarket, early signs of Christmas are emerging. But Music Ally’s preferred starting gun for the festive season might just...
November 19, 2018
Netflix to test lower subscription prices in some markets
Since going public, Spotify's senior execs (and former Netflix CFO Barry McCarthy in particular) have regularly been asked whether the company will take any inspiration from Netflix in its pricing strategy.
November 13, 2018
Hulu may expand globally – good news for Spotify?
Disney will soon own a 60% stake in video-streaming service Hulu, thanks to its buyout of 21st Century Fox. That will give the company a bigger influence over Hulu’s strategy, including global expansion – which could...
November 12, 2018
iHeartRadio gets a $14.99-a-month family plan
Family plans have played a role in the growth of Spotify and Apple Music’s subscriber numbers, so it’s no surprise that they’ve been spreading to those streaming services that didn’t already have multi-user...
November 8, 2018
Report claims Spotify conversion rate is growing in the US
Spotify’s conversion rate is growing in the US, according to a new report published by Consumer Intelligence Research Partners ahead of the streaming service revealing its latest numbers in its third-quarter financial...
October 26, 2018
Indian telco Jio added 37m subscribers in the last quarter alone
Our lead story in today’s bulletin talks about the Indian music industry’s ambitions to be a top-10 global market by 2022. Telcos are going to play a crucial role in that, so our attention was grabbed this morning by the...
October 19, 2018
Futuresource predicts 235m music subscribers by end of 2018
There were 176 million people using paid music subscriptions globally at the end of 2017, according to the IFPI. How might that grow in 2018? Research firm Futuresource Consulting has stuck its neck out with a figure: 235...
October 19, 2018
Spotify using location data to ensure families live together
Family plans are proving to be a key driver in the growth of music-streaming subscriptions across the world. In 2016, the IFPI counted 97 million paid subscription *accounts* and 112 million *users* of those accounts –...
September 28, 2018
Analyst claims Apple Music has an ‘iOS ownership advantage’
You may have seen some headlines overnight about Apple Music ‘converting’ people to subscribers at a rate “2.5x faster than Spotify”. But what does this mean, given that the two services have different funnels –...
September 26, 2018
US now has 51m music subscribers claims MusicWatch
Research firm MusicWatch has published its latest estimates on the US music-streaming market, claiming that there are now 51 million subscribers in the country. That would be a decent increase from the 35.3 million reported...
September 12, 2018
Netflix shares tumble after it misses subscriptions forecast
Here’s a taste of what life is going to be like for Spotify in the quarters and years ahead: Netflix’s share price took a tumble last night after the video-streaming service missed its own forecast for subscriber growth....
July 17, 2018