Tag: subscriptions

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YouTube debuts student subs as originals strategy evolves

YouTube has followed other music-streaming services in launching cut-price subscriptions for students, albeit only in the US for now. Full-time students at accredited colleges or universities there will be able to get YouTube...
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Spotify tempts lapsed subscribers with three-month offer

From Mariah Carey on the radio to the terrifying aisle of singing plastic trees in our local supermarket, early signs of Christmas are emerging. But Music Ally’s preferred starting gun for the festive season might just...
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Netflix to test lower subscription prices in some markets

Since going public, Spotify's senior execs (and former Netflix CFO Barry McCarthy in particular) have regularly been asked whether the company will take any inspiration from Netflix in its pricing strategy.
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Hulu may expand globally – good news for Spotify?

Disney will soon own a 60% stake in video-streaming service Hulu, thanks to its buyout of 21st Century Fox. That will give the company a bigger influence over Hulu’s strategy, including global expansion – which could...
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iHeartRadio gets a $14.99-a-month family plan

Family plans have played a role in the growth of Spotify and Apple Music’s subscriber numbers, so it’s no surprise that they’ve been spreading to those streaming services that didn’t already have multi-user...
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Report claims Spotify conversion rate is growing in the US

Spotify’s conversion rate is growing in the US, according to a new report published by Consumer Intelligence Research Partners ahead of the streaming service revealing its latest numbers in its third-quarter financial...
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Indian telco Jio added 37m subscribers in the last quarter alone

Our lead story in today’s bulletin talks about the Indian music industry’s ambitions to be a top-10 global market by 2022. Telcos are going to play a crucial role in that, so our attention was grabbed this morning by the...
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Futuresource predicts 235m music subscribers by end of 2018

There were 176 million people using paid music subscriptions globally at the end of 2017, according to the IFPI. How might that grow in 2018? Research firm Futuresource Consulting has stuck its neck out with a figure: 235...
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Spotify using location data to ensure families live together

Family plans are proving to be a key driver in the growth of music-streaming subscriptions across the world. In 2016, the IFPI counted 97 million paid subscription *accounts* and 112 million *users* of those accounts –...
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Analyst claims Apple Music has an ‘iOS ownership advantage’

You may have seen some headlines overnight about Apple Music ‘converting’ people to subscribers at a rate “2.5x faster than Spotify”. But what does this mean, given that the two services have different funnels –...
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US now has 51m music subscribers claims MusicWatch

Research firm MusicWatch has published its latest estimates on the US music-streaming market, claiming that there are now 51 million subscribers in the country. That would be a decent increase from the 35.3 million reported...
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Netflix shares tumble after it misses subscriptions forecast

Here’s a taste of what life is going to be like for Spotify in the quarters and years ahead: Netflix’s share price took a tumble last night after the video-streaming service missed its own forecast for subscriber growth....