EA forced into last-minute changes by ‘loot box’ controversy
We write and think a lot about how music companies and artists could be interacting with their keenest ‘superfans’, including the fine line between offering them more ways to support an artist without seeming to be ‘milking’...
November 17, 2017
TraceMe is the latest app connecting fans with celebrities
The problem with ‘superfan’ apps that promise to get fans closer to their favourite stars has historically that they don’t tend to attract many fans. We’ve seen a number of these apps launch and sink without making...
September 11, 2017
Biffy Clyro Spotify session spawns vinyl gift for superfans
Biffy Clyro have found a new way to use their Spotify analytics to reward superfans. The band have pressed up 500 vinyl copies of a live session they recorded for the streaming service, and will be presenting them to fans. “We...
April 21, 2017
Sam Hunt taps Spotify to give fan a Twitter surprise
We’ve seen Spotify using its data to give some superfans early access to tickets and merchandise for their favourite artists in recent months. Country artist Sam Hunt added his own twist on Friday. “Hey @AnnieFev89...
March 14, 2016