👋 THE KNOWLEDGE: Get a weekly mix of the best news, analysis, and insider tips from across Music Ally's services. (Plus all the weird links and unusual music we find online each week.) It's FREE, fun*, and every Friday.

*actual levels of fun may vary

  • Subscribe to Music Ally
  • Sign In
  • My Account
  • Music Industry News
  • Knowledge
  • Skills
  • Events
  • Marketing
  • Jobs
  • Top Stories
  • Artificial Intelligence
  • Sandbox Campaigns of the Year
  • Latest Quarterly Report : DSPs
  • 🇯🇵 Music Ally Japan
  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn

Knowledge

  • News
  • Focus Podcast
  • Quarterly Reports
  • Country Profiles

Sandbox

  • Sandbox Hub
    • Sandbox Guide
    • Behind the Campaign
    • Tools
    • Campaigns

Skills

  • Learn
  • Marketing

Events

  • Upcoming Events

Subscribers

  • Subscribe to Music Ally
  • Sign In
  • Academic Services
  • Academic Sign In

Music Ally

  • Music Industry Jobs
  • About
  • Contact
  • FAQ
  • Accessibility
Skip to content
  • Top Stories
  • Artificial Intelligence
  • Sandbox Campaigns of the Year
  • Latest Quarterly Report : DSPs
  • 🇯🇵 Music Ally Japan
  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn
Music Ally

Music Ally

Music industry consultancy covering digital music marketing and strategy

  • Music Industry News
  • Knowledge
  • Skills
  • Events
  • Marketing
  • Jobs
  • Subscribe to Music Ally
  • Sign In
  • My Account

Tag: Supernatural

Supernatural logo 1500x500
Posted inNews

FTC accepts decision that Meta can acquire music startup Within

Avatar photo by Stuart Dredge February 7, 2023May 11, 2023

It seems that Meta really will be completing its long-planned acquisition of virtual reality music-fitness startup Within.

Supernatural logo 1500x500
Posted inNews

Meta wins latest stage in battle to buy music startup Within

Avatar photo by Stuart Dredge February 2, 2023May 11, 2023

Meta announced plans to buy VR startup Within – the company behind music-fitness service Supernatural – in late 2021.

Supernatural logo 1500x500
Posted inNews

FTC and Meta prepare for court battle over Within acquisition

Avatar photo by Stuart Dredge December 8, 2022May 11, 2023

The US Federal Trade Commission and Meta are heading to a courtroom in San Jose today

Supernatural logo 1500x500
Posted inNews

FTC plans to question Zuckerberg in case to block Within deal

Avatar photo by Stuart Dredge October 31, 2022May 11, 2023

Meta bought the developer of popular VR music game Beat Saber in 2019 without a hitch, and may have expected similar for Within.

Supernatural logo 1500x500
Posted inNews

The FTC wants to block Meta’s acquisition of Supernatural

Avatar photo by Stuart Dredge July 28, 2022May 11, 2023

Meta announced plans to acquire music-driven VR fitness app Supernatural in October 2021, but the deal is running into some big problems in the US.

Supernatural logo 1500x500
Posted inNews

VR fitness app Supernatural debuts artist workouts

Avatar photo by Stuart Dredge June 15, 2022May 11, 2023

The monthly ‘Supernatural Artist Series’ is kicking off with Katy Perry, with Imagine Dragons, The Weeknd, Coldplay and more to follow.

Supernatural logo 1500x500
Posted inNews

Meta buys the company behind music VR fitness app Supernatural

Avatar photo by Stuart Dredge November 1, 2021May 11, 2023

Supernatural is the VR fitness app that launched in May 2020, licensing music from major labels and charging $19.99 a month for its workouts.

Posted inNews

Supernatural is ‘programming your brain’ for diverse music

Avatar photo by Stuart Dredge January 29, 2021May 11, 2023

Chris Milk, CEO of Within and VR fitness app Supernatural, was the keynote speaker in NY:LON Connect’s fitness and wellbeing track yesterday. He talked about how Supernatural’s catalogue of licensed […]

Posted inNews

Supernatural is a $19.99-a-month musical VR fitness game

Avatar photo by Stuart Dredge May 12, 2020May 11, 2023

Non-gaming music apps have yet to take off for virtual reality headsets, in comparison to games. Music games, though, have some promise – as shown by the multi-million sales success […]

FREE weekly newsletter: THE KNOWLEDGE

Get a mix of the vital news, analysis, and insider tips from across Music Ally's services. (Plus all the weird links & unusual music we find online.)

It's FREE, fun*, and every Friday.

*actual levels of fun may vary wildly

Latest News

Spotify expands its audiobook ambitions with Premium access

Spotify expands its audiobook ambitions with Premium access

By its own admission, Spotify’s expansion into audiobooks in September…

October 4, 2023October 4, 2023
Epic Games reveals plans for Fortnite Creative Mode age-ratings

Epic Games reveals plans for Fortnite Creative Mode age-ratings

Lots of adults play Fortnite, but so do lots of…

October 4, 2023October 4, 2023

Producer Boi-1da teams with Bacardi for ‘A.I. Powered Album’

Every new music-tech trend has its moment where the brands…

October 4, 2023October 4, 2023

Music Ally’s music business news podcast covers the vital issues in detail, as they emerge. Listen now »

Jobs

The latest and best jobs in the global music industry

See all jobs >>

Digital Marketing Manager – Epitaph Europe – Amsterdam / NL / Hybrid

Digital Marketing Manager – Epitaph Europe – Amsterdam / NL / Hybrid

Admin Assistant, Society Relations – The Orchard – London

Admin Assistant, Society Relations – The Orchard – London

Marketing Manager – AWAL – London

Marketing Manager – AWAL – London

Sandbox: your essential digital marketing guide – expert insight, case studies, fresh ideas, and overlooked opportunities.

Latest Sandbox

Campaigns :: Run, R-App-it, Run – Bad Bunny uses WhatsApp to tease new music 

Campaigns :: Run, R-App-it, Run – Bad Bunny uses WhatsApp to tease new music 

As the eighth-biggest act globally on Spotify, with 73 million…

September 27, 2023October 3, 2023
Behind The Campaign :: Metallica

Behind The Campaign :: Metallica

Metallica released 72 Seasons – their 11th studio album and first…

September 20, 2023September 25, 2023

Country Profiles

Essential international guides, packed with data, interviews, strategies, and local insight.

Read country profiles >>

Country Profile – East Africa 2023

Country Profile – East Africa 2023

The digital music industry in East Africa is growing, as smartphone penetration and internet…

Country Profile – UAE 2023

Country Profile – UAE 2023

The UAE offers a business-friendly environment and huge wealth to the global music industry…

Country Profile – Nigeria 2023

Country Profile – Nigeria 2023

Nigeria’s vast pool of musical talent is well known; its music industry’s recent success…

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn

Contact

Music Ally Ltd., Holborn Studios,
49-50 Eagle Wharf Rd, London, N1 7ED,
United Kingdom

+44 (0) 207 682 3996
mail@musically.com

Music Ally is a Registered Learning Provider 10029483

© 2023 Music Ally. Proudly powered by Newspack by Automattic