Tag: Syco
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James Arthur gets Super Mario-style Instagram stories game

Avatar photo by Stuart Dredge

Earlier this month, we wrote about a marketing campaign for Ministry of Sound that made inventive use of Instagram Stories to create a motorbike-racing game – with fans tapping to avoid obstacles and ravines (i.e. to move to the next story post).

Now the digital agency behind that campaign, F-That, is at it again – this time for artist James Arthur. It’s created a Super Mario-style game (except with Arthur rather than a moustachioed plumber) with a similar obstacle-avoiding structure.

In this case, the game also has a charitable angle, via a partnership with mental health charity SANE and the NHS Charities Together’s Covid-19 appeal. It debuted on MTV UK’s Instagram profile, before moving to Arthur’s and F-That’s channels.

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Yahoo cancels Simon Cowell’s Ultimate DJ talent show

Avatar photo by Stuart Dredge

The (steel) wheels may be falling off Syco Entertainment’s plans to launch an X Factor for DJs TV talent show. Ultimate DJ was set to be funded and broadcast online by Yahoo, and was shown off at the company’s NewFront showcase in April.

Six months on, it has been cancelled – although the causes appear to lie less with Simon Cowell’s production company, and more with Yahoo getting the collywobbles about original content.