What can the music industry learn from the biggest YouTube channels?
For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views...
April 16, 2020
T-Series’ main YouTube channel reaches 100bn views milestone
Indian music company T-Series’ flagship YouTube channel has been the most popular channel on the video service for some time now. After a lengthy (and sometimes controversial) battle with gamer PewDiePie for top spot,...
February 27, 2020
T-Series is the most-watched YouTube channel by weekly views
Indian firm T-Series’ flagship channel has the most subscribers on YouTube: 124 million at the time of writing. It will come as no surprise to learn that it’s also the most popular in terms of weekly views, then. That’s...
January 14, 2020
T-Series hits 100m subscribers on YouTube
We have been writing about T-Series, the Indian label and film production company that specialises in Bollywood soundtracks, for several years but have been most intrigued by its move onto YouTube, especially as it began...
May 31, 2019
Report 423: YouTube’s India opportunity
India is the second largest country in the world by population. It is also YouTube’s fastest-growing market where the platform is accessed by 20% of the population. YouTube is not just a way for Western acts to break in...
May 23, 2019
Zee Music Company reaches 30m-subscribers YouTube milestone
It’s not just T-Series doing well at signing subscribers up for Indian-music YouTube channels. Zee Music Company has announced its own milestone: 30 million subscribers for its flagship YouTube channel, which mixes film...
January 28, 2019
Spotify India launch plans heat up with T-Series… and Samsung?
Indian music company T-Series still hasn’t managed to knock gamer PewDiePie off his perch as YouTube’s most-subscribed-to channel: it’s on 80.5 million subs at the time of writing, compared to PewDiePie’s 80.9 million....
January 15, 2019
T-Series tipped to overtake PewDiePie for YouTube subscribers
We’ve been covering the rapid growth of Indian music firm T-Series’ YouTube channels (in terms of their subscribers) in recent months. Now the company’s main channel could be set to dethrone the biggest YouTube star...
August 31, 2018
T-Series’ Bhakti Sagar YouTube channel reaches 10m subs
We’ve reported regularly on the growth of Indian music behemoth T-Series’ main YouTube channel: most recently in June when it reached the milestone of 50 million subscribers. It’s not the only YouTube music channel...
August 21, 2018
T-Series races to 50m subscribers for its YouTube channel
Indian music giant T-Series has raced past another milestone for its YouTube channel, which now has more than 50 million subscribers. The channel only passed 40 million in March 2018, so it’s been adding around 3.3 million...
June 28, 2018
Indian firm T-Series is adding 3m YouTube subscribers a month
Indian music giant T-Series has long been one of the most popular channels on YouTube, and its growth is continuing apace. Its film-music focused catalogue has just reached a new milestone on Google’s video service: more...
March 29, 2018
T-Series and Ed Sheeran did 1bn+ YouTube views in March
We’ve been predicting for a few months now that Bollywood music brand T-Series was heading towards a new YouTube milestone of more than 1bn monthly video views. In March it happened, but it also happened for a second...
April 18, 2017