Tag: t-series

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Blackpink are now the most subscribed-to artist on YouTube

Justin Bieber has been the most popular music artist on YouTube by the metric of channel subscriptions for a while, but now he has been knocked off his perch.
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Spotlight on India: ShareChat signs “multi-year, multi-nation” deal with T-Series

Each day this week, journalist Amit Gurbaxani focuses on some interesting stories in the Indian music business, with plenty of links for you to explore. A week after news broke that it had raised $145 million at a $2.88 billion...
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T-Series finally joins Indian collecting society IPRS

India’s collecting society IPRS now has a full set of major music companies from the country, after T-Series joined the likes of Saregama and Times Music (plus the local subsidiaries of Sony and UMG) as a member. “With...
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Indian short-video app MX TakaTak is doing 1bn+ daily views

We've been writing about the jockeying for position in the Indian short-video apps market in the wake of TikTok's ban there. Now another of the contenders has been talking (to the Economic Times) about its growth. MX TakaTak...
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T-Series takes on Indian short-video apps over music usage

It's not just the US where the rapid growth of short-video apps are sparking unrest from music rightsholders about licensing deals. India, where a continuing ban on TikTok has led to a spike in downloads of its rivals, is...
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ShareChat signs first social media licensing deal with T-Series

We recently reported on Indian short-video app Moj, which claimed it had 50m users only one month after launch, as users dashed to other platforms – including Roposo, Zili and Dubsmash – after TikTok was banned...
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Indian labels hit short-video apps with infringement notices

It's not just the US where short-video apps are facing pressure from music rightsholders over their licensing deals (or lack of). It's happening in India too, where a number of these apps have been spiking in popularity since...
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What can the music industry learn from the biggest YouTube channels?

For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views...
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T-Series’ main YouTube channel reaches 100bn views milestone

Indian music company T-Series’ flagship YouTube channel has been the most popular channel on the video service for some time now. After a lengthy (and sometimes controversial) battle with gamer PewDiePie for top spot,...
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T-Series is the most-watched YouTube channel by weekly views

Indian firm T-Series’ flagship channel has the most subscribers on YouTube: 124 million at the time of writing. It will come as no surprise to learn that it’s also the most popular in terms of weekly views, then. That’s...
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T-Series hits 100m subscribers on YouTube

We have been writing about T-Series, the Indian label and film production company that specialises in Bollywood soundtracks, for several years but have been most intrigued by its move onto YouTube, especially as it began...
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Report 423: YouTube’s India opportunity

India is the second largest country in the world by population. It is also YouTube’s fastest-growing market where the platform is accessed by 20% of the population. YouTube is not just a way for Western acts to break in...