Indian short-video app MX TakaTak is doing 1bn+ daily views
We've been writing about the jockeying for position in the Indian short-video apps market in the wake of TikTok's ban there. Now another of the contenders has been talking (to the Economic Times) about its growth. MX TakaTak...
September 9, 2020
T-Series takes on Indian short-video apps over music usage
It's not just the US where the rapid growth of short-video apps are sparking unrest from music rightsholders about licensing deals. India, where a continuing ban on TikTok has led to a spike in downloads of its rivals, is...
September 8, 2020
ShareChat signs first social media licensing deal with T-Series
We recently reported on Indian short-video app Moj, which claimed it had 50m users only one month after launch, as users dashed to other platforms – including Roposo, Zili and Dubsmash – after TikTok was banned...
August 31, 2020
Indian labels hit short-video apps with infringement notices
It's not just the US where short-video apps are facing pressure from music rightsholders over their licensing deals (or lack of). It's happening in India too, where a number of these apps have been spiking in popularity since...
August 5, 2020
What can the music industry learn from the biggest YouTube channels?
For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views...
April 16, 2020
T-Series’ main YouTube channel reaches 100bn views milestone
Indian music company T-Series’ flagship YouTube channel has been the most popular channel on the video service for some time now. After a lengthy (and sometimes controversial) battle with gamer PewDiePie for top spot,...
February 27, 2020
T-Series is the most-watched YouTube channel by weekly views
Indian firm T-Series’ flagship channel has the most subscribers on YouTube: 124 million at the time of writing. It will come as no surprise to learn that it’s also the most popular in terms of weekly views, then. That’s...
January 14, 2020
T-Series hits 100m subscribers on YouTube
We have been writing about T-Series, the Indian label and film production company that specialises in Bollywood soundtracks, for several years but have been most intrigued by its move onto YouTube, especially as it began...
May 31, 2019
Report 423: YouTube’s India opportunity
India is the second largest country in the world by population. It is also YouTube’s fastest-growing market where the platform is accessed by 20% of the population. YouTube is not just a way for Western acts to break in...
May 23, 2019
Zee Music Company reaches 30m-subscribers YouTube milestone
It’s not just T-Series doing well at signing subscribers up for Indian-music YouTube channels. Zee Music Company has announced its own milestone: 30 million subscribers for its flagship YouTube channel, which mixes film...
January 28, 2019
Spotify India launch plans heat up with T-Series… and Samsung?
Indian music company T-Series still hasn’t managed to knock gamer PewDiePie off his perch as YouTube’s most-subscribed-to channel: it’s on 80.5 million subs at the time of writing, compared to PewDiePie’s 80.9 million....
January 15, 2019
T-Series tipped to overtake PewDiePie for YouTube subscribers
We’ve been covering the rapid growth of Indian music firm T-Series’ YouTube channels (in terms of their subscribers) in recent months. Now the company’s main channel could be set to dethrone the biggest YouTube star...
August 31, 2018