Tag: t-series

Read More

Indian short-video app MX TakaTak is doing 1bn+ daily views

We've been writing about the jockeying for position in the Indian short-video apps market in the wake of TikTok's ban there. Now another of the contenders has been talking (to the Economic Times) about its growth. MX TakaTak...
Read More

T-Series takes on Indian short-video apps over music usage

It's not just the US where the rapid growth of short-video apps are sparking unrest from music rightsholders about licensing deals. India, where a continuing ban on TikTok has led to a spike in downloads of its rivals, is...
Read More

ShareChat signs first social media licensing deal with T-Series

We recently reported on Indian short-video app Moj, which claimed it had 50m users only one month after launch, as users dashed to other platforms – including Roposo, Zili and Dubsmash – after TikTok was banned...
Read More

Indian labels hit short-video apps with infringement notices

It's not just the US where short-video apps are facing pressure from music rightsholders over their licensing deals (or lack of). It's happening in India too, where a number of these apps have been spiking in popularity since...
Read More

What can the music industry learn from the biggest YouTube channels?

For all that the music industry likes to complain about YouTube, the two are irreversibly entwined. Indian music company T-Series has had the most popular YouTube channel for years now, recently crossing 100bn lifetime views...
Read More

T-Series’ main YouTube channel reaches 100bn views milestone

Indian music company T-Series’ flagship YouTube channel has been the most popular channel on the video service for some time now. After a lengthy (and sometimes controversial) battle with gamer PewDiePie for top spot,...
Read More

T-Series is the most-watched YouTube channel by weekly views

Indian firm T-Series’ flagship channel has the most subscribers on YouTube: 124 million at the time of writing. It will come as no surprise to learn that it’s also the most popular in terms of weekly views, then. That’s...
Read More

T-Series hits 100m subscribers on YouTube

We have been writing about T-Series, the Indian label and film production company that specialises in Bollywood soundtracks, for several years but have been most intrigued by its move onto YouTube, especially as it began...
Read More

Report 423: YouTube’s India opportunity

India is the second largest country in the world by population. It is also YouTube’s fastest-growing market where the platform is accessed by 20% of the population. YouTube is not just a way for Western acts to break in...
Read More

Zee Music Company reaches 30m-subscribers YouTube milestone

It’s not just T-Series doing well at signing subscribers up for Indian-music YouTube channels. Zee Music Company has announced its own milestone: 30 million subscribers for its flagship YouTube channel, which mixes film...
Read More

Spotify India launch plans heat up with T-Series… and Samsung?

Indian music company T-Series still hasn’t managed to knock gamer PewDiePie off his perch as YouTube’s most-subscribed-to channel: it’s on 80.5 million subs at the time of writing, compared to PewDiePie’s 80.9 million....
Read More

T-Series tipped to overtake PewDiePie for YouTube subscribers

We’ve been covering the rapid growth of Indian music firm T-Series’ YouTube channels (in terms of their subscribers) in recent months. Now the company’s main channel could be set to dethrone the biggest YouTube star...