T-Series hits 100m subscribers on YouTube
We have been writing about T-Series, the Indian label and film production company that specialises in Bollywood soundtracks, for several years but have been most intrigued by its move onto YouTube, especially as it began...
May 31, 2019
Report 423: YouTube’s India opportunity
India is the second largest country in the world by population. It is also YouTube’s fastest-growing market where the platform is accessed by 20% of the population. YouTube is not just a way for Western acts to break in...
May 23, 2019
Zee Music Company reaches 30m-subscribers YouTube milestone
It’s not just T-Series doing well at signing subscribers up for Indian-music YouTube channels. Zee Music Company has announced its own milestone: 30 million subscribers for its flagship YouTube channel, which mixes film...
January 28, 2019
Spotify India launch plans heat up with T-Series… and Samsung?
Indian music company T-Series still hasn’t managed to knock gamer PewDiePie off his perch as YouTube’s most-subscribed-to channel: it’s on 80.5 million subs at the time of writing, compared to PewDiePie’s 80.9 million....
January 15, 2019
T-Series tipped to overtake PewDiePie for YouTube subscribers
We’ve been covering the rapid growth of Indian music firm T-Series’ YouTube channels (in terms of their subscribers) in recent months. Now the company’s main channel could be set to dethrone the biggest YouTube star...
August 31, 2018
T-Series’ Bhakti Sagar YouTube channel reaches 10m subs
We’ve reported regularly on the growth of Indian music behemoth T-Series’ main YouTube channel: most recently in June when it reached the milestone of 50 million subscribers. It’s not the only YouTube music channel...
August 21, 2018
T-Series races to 50m subscribers for its YouTube channel
Indian music giant T-Series has raced past another milestone for its YouTube channel, which now has more than 50 million subscribers. The channel only passed 40 million in March 2018, so it’s been adding around 3.3 million...
June 28, 2018
Indian firm T-Series is adding 3m YouTube subscribers a month
Indian music giant T-Series has long been one of the most popular channels on YouTube, and its growth is continuing apace. Its film-music focused catalogue has just reached a new milestone on Google’s video service: more...
March 29, 2018
T-Series and Ed Sheeran did 1bn+ YouTube views in March
We’ve been predicting for a few months now that Bollywood music brand T-Series was heading towards a new YouTube milestone of more than 1bn monthly video views. In March it happened, but it also happened for a second...
April 18, 2017
Bollywood music channel T-Series nearing 1bn monthly YouTube views
Bollywood music channel T-Series continues to top the YouTube charts, with 903.8m views in February alone according to industry site Tubefilter’s chart, based on data from analytics firm OpenSlate. That represents 7%...
March 17, 2017
And the most popular YouTube music channels in 2016 were…
Justin Bieber? Drake? Taylor Swift? No, the most popular music channel on YouTube in 2016 – measured by video views – was owned by Indian entertainment company T-Series. The Bollywood-focused channel's videos were...
January 20, 2017
Bollywood music puts T-Series at top of YouTube charts
Bollywood music channel T-Series has long been one of the most popular channels on YouTube, but in October it was the most popular of all – at least by individual video views. Tubefilter’s latest chart, based on data...
November 11, 2016