The digital music industry in East Africa is growing, as smartphone penetration and internet connectivity improve – should the global music industry be paying more attention?
African streaming service Mdundo expects to grow from 26 million monthly active users to 35 million by the end of June 2024.
Distributor UnitedMasters is the latest music industry company hoping to sign more artists from across Africa.
Earlier this year, African music streaming service Mdundo outlined its ambitions to reach 50 million monthly active users [MAUs] by 2025.
Mdundo, the African streaming service that supplies music free of charge, supported by advertising from leading African brands, announced in June that it wanted 50 million users by 2025.
It has announced an agreement with Mdundo, which is popular in countries including Nigeria, Tanzania, Kenya and Ghana.
East Africa’s digital music industry might live in the shadow of Nigeria and South Africa but it is growing quickly, thanks to the rise of the smartphone.
Telcos are set to play an important role in the evolution of music streaming across Africa, both through the rollout of their 4G networks and cheaper mobile data plans, and […]