Tag: taylor swift

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Taylor Swift sets a new record for Apple Music pre-adds

Taylor Swift’s new album ‘Lover’ isn’t out until 23 August, but it’s already setting records on Apple Music. The album is now the ‘most pre-added album by a female artist ever’ on...
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Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music...
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Taylor Swift ‘Me!’ video did 65.2m views in its first 24 hours

Her fans made a sterling effort, but Taylor Swift’s new video didn’t quite knock BTS off their perch holding YouTube’s record for a video’s most views in its first 24 hours. Their ‘Boy With Luv’ generated 74.6m...
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YouTube premiere sees new Taylor Swift video zoom to 19m views

Remember that Taylor Swift countdown clock? It turns out it was counting down to the release of her new single: ‘Me!’, which features Brendon Urie of Panic! At The Disco. It’s all over the new-music-Friday playlists...
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Taylor Swift kicks off teaser campaign for 26 April 2019

As if the hoo-ha around the return of Game of Thrones on 14 April (in the US timezones) wasn’t exciting enough, it seems Taylor Swift may be preparing something for later this month. Swift’s website currently hosts a...
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Taylor Swift’s app The Swift Life is shutting down

Just over a year ago, Taylor Swift teamed up with mobile-games publisher Glu Mobile to launch The Swift Life, her own app for fans to connect with one another, share their own content, and get her latest news, photos and...
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Taylor Swift signs to UMG and claims Spotify-windfall impact

By now you’ll likely have seen yesterday’s news that Taylor Swift has signed to Universal Music Group, a month after the end of her contract with longtime label Big Machine. It’s a multi-album, agreement...
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Bids reportedly top $300m for Big Machine Label Group

The stories about ‘Taylor Swift’s label up for sale’ seem to come around every two years or so, but the latest speculation looks like it may actually result in a deal. Billboard claims that the bidding has reached...
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Could Taylor Swift soon be the biggest DIY artist yet?

In November 2014, Taylor Swift presented Spotify with its biggest artist-unrest challenge in its history, when she pulled her catalogue from the streaming service. Four years on, November 2018 could see her shake up the wider...
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Spotify gets exclusive videos from Taylor Swift and The Weeknd

We reported last Thursday on Apple Music adding a dedicated music-videos category. Just after we clocked off for Easter, Spotify launched its own salvo in what’s shaping up as a new battle for ‘exclusives’ between the...
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Sandbox Issue 195: Tools’ Gold

Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...
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Taylor Swift’s new app will sell virtual ‘picks’ for real cash

Taylor Swift caused a bit of a stir with her recent gamification of Ticketmaster’s Verified Fan scheme, sparking complaints about whether fans would feel forced to buy merchandise and physical albums to boost their chances...