Tag: taylor swift
Could Taylor Swift soon be the biggest DIY artist yet?
In November 2014, Taylor Swift presented Spotify with its biggest artist-unrest challenge in its history, when she pulled her catalogue from the streaming service. Four years on, November 2018 could see her shake up the wider...
August 28, 2018
Spotify gets exclusive videos from Taylor Swift and The Weeknd
We reported last Thursday on Apple Music adding a dedicated music-videos category. Just after we clocked off for Easter, Spotify launched its own salvo in what’s shaping up as a new battle for ‘exclusives’ between the...
April 3, 2018
Sandbox Issue 195: Tools’ Gold
Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...
January 10, 2018
Taylor Swift’s new app will sell virtual ‘picks’ for real cash
Taylor Swift caused a bit of a stir with her recent gamification of Ticketmaster’s Verified Fan scheme, sparking complaints about whether fans would feel forced to buy merchandise and physical albums to boost their chances...
December 15, 2017
Telegram blocks channel after music-piracy complaint
Sorry, at the time of writing Taylor Swift hasn’t put her new album ‘Reputation’ on streaming services as a post-Thanksgiving gift to fans. Today’s Taylor story focuses on another aspect to the album’s rollout:...
November 24, 2017
Sandbox Issue 190: Retarget practice
Lead: Have you ever been hounded around the internet by an ad for a gas boiler or cheap flights? Of course you have. It’s 2017, after all. That is, as you’ll know, symptomatic of bad retargeting. But don’t mock too...
November 15, 2017
Taylor Swift to make streaming services wait for new album
It wouldn’t feel right to have a new Taylor Swift album without an almighty hoo-ha around streaming, despite the star’s rapprochement with Spotify in June. Multiple reports overnight explain that her new album ‘Reputation’...
November 8, 2017
Look what you made Taylor Swift do to Psy’s YouTube record
Another day, and another online record broken by Taylor Swift’s new single ‘Look What You Made Me Do’. The venue for its latest milestone is YouTube again: the official video for Swift’s new track racked up 43.2m...
August 30, 2017
Taylor Swift criticised for Ticketmaster gamification program
The numbers are already looking good for the musical return of Taylor Swift. New track ‘Look What You Made Me Do’ broke Spotify’s first-day record with more than 8m streams; set a new YouTube mark with more than...
August 29, 2017
Taylor Swift’s 551% streaming uplift in the US
To get clickbaity for a second: Taylor Swift put her catalogue back on all the streaming services… and you won’t believe what happened next! Well, you will: her streams went up by lots. Nielsen Music says that Swift’s...
June 22, 2017
Big Machine’s Scott Borchetta: ‘We need a healthy Spotify’
Taylor Swift may not be back on Spotify yet, but her label boss Scott Borchetta thinks the music industry needs Spotify to survive and prosper. The Big Machine chief gave his views on streaming at Canadian Music Week,...
April 21, 2017