Tag: taylor swift

In November 2014, Taylor Swift presented Spotify with its biggest artist-unrest challenge in its history, when she pulled her catalogue from the streaming service. Four years on, November 2018 could see her shake up the wider...

We reported last Thursday on Apple Music adding a dedicated music-videos category. Just after we clocked off for Easter, Spotify launched its own salvo in what’s shaping up as a new battle for ‘exclusives’ between the...

Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...

Taylor Swift caused a bit of a stir with her recent gamification of Ticketmaster’s Verified Fan scheme, sparking complaints about whether fans would feel forced to buy merchandise and physical albums to boost their chances...

Sorry, at the time of writing Taylor Swift hasn’t put her new album ‘Reputation’ on streaming services as a post-Thanksgiving gift to fans. Today’s Taylor story focuses on another aspect to the album’s rollout:...

Lead: Have you ever been hounded around the internet by an ad for a gas boiler or cheap flights? Of course you have. It’s 2017, after all. That is, as you’ll know, symptomatic of bad retargeting. But don’t mock too...

It wouldn’t feel right to have a new Taylor Swift album without an almighty hoo-ha around streaming, despite the star’s rapprochement with Spotify in June. Multiple reports overnight explain that her new album ‘Reputation’...

Another day, and another online record broken by Taylor Swift’s new single ‘Look What You Made Me Do’. The venue for its latest milestone is YouTube again: the official video for Swift’s new track racked up 43.2m...

The numbers are already looking good for the musical return of Taylor Swift. New track ‘Look What You Made Me Do’ broke Spotify’s first-day record with more than 8m streams; set a new YouTube mark with more than...

To get clickbaity for a second: Taylor Swift put her catalogue back on all the streaming services… and you won’t believe what happened next! Well, you will: her streams went up by lots. Nielsen Music says that Swift’s...

Taylor Swift may not be back on Spotify yet, but her label boss Scott Borchetta thinks the music industry needs Spotify to survive and prosper. The Big Machine chief gave his views on streaming at Canadian Music Week,...

With certain digital music industry news sites turning into TMZ, perhaps it’s no surprise that the latter (celebrity gossip-focused) site is expanding into digital-music speculation. “Taylor Swift is done fighting...