Tag: taylor swift
Taylor Swift hits Spotify’s top 5 as Black Keys return
This morning, there’s an unexpected artist at number four in Spotify’s Global Top 50 chart: Taylor Swift. Despite continuing to withhold her back catalogue from the streaming service, Swift’s new duet with Zayn Malik,...
December 20, 2016
Taylor Swift tops 2016’s highest-paid musicians chart
Taylor Swift may not have released a new album (yet) in 2016, but she has still been the highest-earning musician according to Forbes’ annual chart of musical moneymakers. The magazine estimates that Swift earned $170m...
December 7, 2016
Taylor Swift working on original TV show for AT&T
News that Taylor Swift is working on an original TV show for a video-streaming service might lead to assumptions that Apple is the partner. Nope. Taylor Swift Now will be “a new video experience only on AT&T” offering...
December 5, 2016
Music Ally Report 398 – Tube Exit
Lead: Music Ally has heard that at least one major label is threatening to pull its content from YouTube before Christmas. This could prove to be a negotiating strategy/last resort, but what would happen if they actually...
November 23, 2016
Taylor Swift mobile game slips to early 2017
Games firm Glu Mobile is delaying its official Taylor Swift mobile game to early 2017, having planned to launch it this side of Christmas.
August 4, 2016
Katy Perry now has 90m followers on Twitter
Remember the days – 2009, specifically – when Ashton Kutcher, CNN and Britney Spears were racing to become the first Twitter account to reach 1m followers? Seven years on, and the milestones have increased considerably. Late...
July 4, 2016
Apple’s ‘two-lane’ video-originals plans gather pace
“Taylor Swift lives at Apple Music, Drake lives at Apple Music, with so many other artists. They use the product. This isn't a toothpaste ad. This is a place where their ideas are carried through with respect and reverence.” That’s...
April 19, 2016
Justin Bieber on YouTube: 2.36bn views in last three months alone
PewDieWho? Musician Justin Bieber remained the biggest channel on YouTube in January, with another startling views total. Bieber’s Vevo videos were watched 824.3m times last month according to the chart produced for...
March 1, 2016
Taylor Swift to get a mobile game from Kim Kardashian publisher
Taylor Swift is the latest musician to sign up to front a mobile game developed by Glu Mobile, the company behind the lucrative Kim Kardashian: Hollywood game. Swift joins Katy Perry, Nicki Minaj and Britney Spears on...
February 4, 2016
Taylor Swift :: digital music marketing case study
Even though Taylor Swift has a larger global fanbase than most, this campaign was dependant on the knowledge of the territory, which helped its success. It not only collected massive amounts of eCRM data but also showed how...
January 26, 2016
Taylor Swift is ‘most marketable’ musician, claims study
Shock news: Taylor Swift is quite marketable. In fact, she’s the most marketable artist in the world among young Americans, according to a study by sports and entertainment firm Repucom, which assigned Swift a “Celebrity...
January 15, 2016