Tag: taylor swift
Sandbox Issue 235: Talking TikTok Triumphs
Lead: TikTok is an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
September 5, 2019
Taylor Swift’s ‘Enhanced Album’ Spotify playlist has 1m followers
According to Republic Records, Taylor Swift’s new album ‘Lover’ has whizzed past the mark of 3m ‘album equivalent units’ worldwide since its release a week and a half ago. Interesting, since a third of that consumption...
September 4, 2019
Taylor Swift’s ‘Lover’ did 867k album-equivalent units in US
We reported on the first-week performance of Taylor Swift’s new album ‘Lover’ in China, on Friday. How did it do in the US though? According to Billboard, the album earned 867k equivalent album units there in its first...
September 2, 2019
Taylor Swift’s ‘Lover’ sets another new record… in China
It’s a week since the release of the new Taylor Swift album ‘Lover’, so we’ll be looking out for announcements about its sales and streams. The first official word today on the album’s performance has a very specific...
August 30, 2019
Taylor Swift drops ‘Lover’ video ahead of album release
What’s that? Taylor Swift has a new album out? You’d think someone in the media and/or streaming-service world would have told you, right? Just joking: ‘Lover’ is inescapable this week, with a full complement of DSP...
August 23, 2019
Taylor Swift has pre-sold nearly 1m copies of ‘Lover’ album
Amid all the hubbub around the various streaming services’ activations around Taylor Swift’s new album ‘Lover’ it shouldn’t be forgotten that she’s one of the artists still capable of shifting a LOT of album sales....
August 22, 2019
Taylor Swift to reveal new lyrics through her Spotify playlist
When we wrote last week about YouTube’s plans to host a live online event with Taylor Swift for the release of her new album ‘Lover’, we pointed out that other streaming services would be doing their own activations...
August 21, 2019
YouTube to host ‘Lover’s Lounge’ live event for Taylor Swift
Taylor Swift’s new album ‘Lover’ drops on 23 August, and she has teamed up with YouTube for a live-streamed event the day before called ‘Lover’s Lounge (Live)’. It’ll see Swift performing a new track from the...
August 16, 2019
Look beneath the drama of the BMLG / Scooter Braun / Taylor Swift row
There’s a whole sub-genre of YouTube channels and Instagram accounts dedicated to documenting ‘drama’ – the breakups, makeups, shade and almighty rows within the world of social-media stars. Today, music-industry...
July 1, 2019
Taylor Swift joins list of artists failing to beat ‘Old Town Road’
There’s a slightly woe-is-me feel to Vanity Fair’s ‘If Taylor Swift Can’t Have a No. 1 Pop Hit in 2019, Can Anyone?’ headline. The correct answer being ‘Yes, Lil Nas X has been having a giant No. 1 pop hit in...
June 25, 2019
Taylor Swift sets a new record for Apple Music pre-adds
Taylor Swift’s new album ‘Lover’ isn’t out until 23 August, but it’s already setting records on Apple Music. The album is now the ‘most pre-added album by a female artist ever’ on...
June 18, 2019
Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.
Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music...
May 2, 2019