Tag: taylor swift

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Apple’s ‘two-lane’ video-originals plans gather pace

“Taylor Swift lives at Apple Music, Drake lives at Apple Music, with so many other artists. They use the product. This isn't a toothpaste ad. This is a place where their ideas are carried through with respect and reverence.” That’s...
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Justin Bieber on YouTube: 2.36bn views in last three months alone

PewDieWho? Musician Justin Bieber remained the biggest channel on YouTube in January, with another startling views total. Bieber’s Vevo videos were watched 824.3m times last month according to the chart produced for...
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Taylor Swift to get a mobile game from Kim Kardashian publisher

Taylor Swift is the latest musician to sign up to front a mobile game developed by Glu Mobile, the company behind the lucrative Kim Kardashian: Hollywood game. Swift joins Katy Perry, Nicki Minaj and Britney Spears on...
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Taylor Swift :: digital music marketing case study

Even though Taylor Swift has a larger global fanbase than most, this campaign was dependant on the knowledge of the territory, which helped its success. It not only collected massive amounts of eCRM data but also showed how...
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Taylor Swift is ‘most marketable’ musician, claims study

Shock news: Taylor Swift is quite marketable. In fact, she’s the most marketable artist in the world among young Americans, according to a study by sports and entertainment firm Repucom, which assigned Swift a “Celebrity...
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2015’s top 100 digital music stories

What a year, eh? From Taylor Swift and Adele to Apple Music and YouTube Red, taking in cancelled IPOs, mouthy label bosses and a Tidal relaunch event that saw Deadmau5 shunted out of position to avoid "helmet clash" with...
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Taylor Swift concert film to be an Apple Music exclusive

“Thank you so much for all the birthday wishes. I have a little surprise for you,” tweeted Taylor Swift yesterday, adding the hashtags #1989WorldTourLIVE and #applemusic for good measure. That was the first announcement...
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Spotify removes Taylor Swift track uploaded as ‘Lostprophets’

Imagine, in 2015, if someone uploaded Taylor Swift's 'I Knew You Were Trouble' to various music-streaming services and download stores, as if it were by understandably-defunct rock band Lostprophets... Well, you don't...
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Four of the top five Instagram accounts are pop stars

Instagram turned five this week, and celebrated by releasing some stats on its community of 400m active users. They included the interesting fact that four of the top five Instagram accounts belong to musicians. Taylor...
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1D, Taylor Swift and Justin Bieber boost YouTube subscribers

One Direction, Taylor Swift and Justin Bieber were among the 10 top YouTube channels in August by new subscriber additions. 1D added 510k new subscribers, taking their total to just over 17m on the video service. Swift added...
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Daniel Ek says Taylor Swift boosted Spotify profile in US

Spotify’s high-profile dispute with Taylor Swift had a silver lining in terms of raising awareness of the streaming service in the US, according to CEO Daniel Ek. “The middle of America found out what Spotify was, so...
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Taylor Swift’s takedown team targets Periscope videos

Prince took plenty of flak for his legal team sending takedowns to Vine over videos shot by fans at his gigs. Will Taylor Swift meet a similar fate for similar action against Periscope? TorrentFreak reports that Swift’s...