Musicians who are breaking through should be aware of any skeletons lurking in the cupboard of their past social-media posts, according to Andy Varley from music company Insanity Group.
“In a generation where more and more artists are growing up through social media, you might have used Twitter as a conversational playground discussion platform as a young teenager, and you have to remember that as soon as you start to cut through as an artist you really have a responsibility to your audience,” said Varley, in a panel session at CMU’s digital marketing conference during last week’s The Great Escape festival in Brighton.
“That can sometimes lead to artists in a place where their profile’s getting really big, and people can start going back through those tweets [and find] content that taken out of context can be really damaging for your career. So once you’re really starting to break through as an artist, or an executive even, you have to make sure you clear your platforms.”
