Tag: the kooks
Sandbox Issue 211: At The Sharp End. What to do (and not do) When a Song Suddenly Spikes
Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer...
September 10, 2018
Kook-ing on high: band tie marketing campaign to UK heatwave
Ahead of the release of their fifth album, Let’s Go Sunshine, at the end of August, The Kooks have used the unprecedented run of hot weather in the UK as the hook (the Kook hook?) for the marketing of it. They have set...
August 15, 2018
Sandbox issue thirty seven: Level up on music, games and licensing
- Level up on music, games and licensing - Bjork's Biophilia iPad App-Album - The Kook's: tweet-to-unlock - Twitter: essential tools - How To: create a Facebook fanpage takeover campaign
June 16, 2011
Kooks unlock new track according to Twitter buzz from fans
Plenty of bands have tried the 'tweet for a track' marketing idea, where fans tweeting a promotional message get access to a download. EMI's The Kooks are trying something different though: their new song The Saboteur...
June 14, 2011