Tag: the orchard

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Busiswa on life as an independent artist: ‘I have control!’

South African artist Busiswa has had hits across the continent of Africa since emerging in 2011. She explained what she's learned at NY:LON Connect.
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Music distribution trends: evolution, expansion and education

Yesterday's keynote from Mark Mulligan at the NY:LON Connect conference was followed by a panel about the future of music distribution.
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Behind the Campaign :: Jorja Smith

British R&B singer Jorja Smith released her debut album, Lost & Found, in 2018 and as a “holding pattern” release between it and her second album proper she released the eight-track Be Right Back in May 2021....
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The future of streaming and music marketing post Covid-19

After an introductory session offering views on Covid-19's music impact around the world, Music Ally's Sandbox Summit Global conference turned its attention to what happens next. The online event's 'Future of Streaming...
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Sony Music and The Orchard held a machine-learning hackathon

Sony Music, The Orchard and Amazon Web Services held a machine-learning focused hackathon last week. Music Ally couldn't make the event, so we asked if Sony could give us some information about the winning hacks. The label...
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Sandbox Issue 239: Music and Advertising’s tense union

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...
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Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....
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Distributors on the move: The Orchard Japan plus Ditto X tour

Two prominent music distributors are announcing their latest globetrotting plans. For The Orchard, that means opening an office in Tokyo to fully establish The Orchard Japan. It’ll be led by former Amazon Music exec Yuuki...
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Skepta gets his own streaming heat-map for fans to see

One of the features artists and labels have most appreciated in Apple Music’s beta analytics are the ‘heat-maps’ of their streams, showing activity around the world. Now The Orchard is taking the idea and using it in...
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Next for music subscriptions: new markets, diversity and rethinking value

The music industry made around $7.1bn from streaming subscriptions in 2018, according to industry body the IFPI. That was 32.9% year-on-year growth, with subscriptions generating 37% of global recorded-music revenues. How...
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Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS

Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...
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The Orchard co-founder Scott Cohen to join Warner Music

Earlier this month, distributor The Orchard’s co-founder Scott Cohen announced that he was ‘retiring’. It seems that this will involve very little golf, gardening and/or complaining about the buses though. He’s been...