Tag: the orchard

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone....

Two prominent music distributors are announcing their latest globetrotting plans. For The Orchard, that means opening an office in Tokyo to fully establish The Orchard Japan. It’ll be led by former Amazon Music exec Yuuki...

One of the features artists and labels have most appreciated in Apple Music’s beta analytics are the ‘heat-maps’ of their streams, showing activity around the world. Now The Orchard is taking the idea and using it in...

The music industry made around $7.1bn from streaming subscriptions in 2018, according to industry body the IFPI. That was 32.9% year-on-year growth, with subscriptions generating 37% of global recorded-music revenues. How...

Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking...

Earlier this month, distributor The Orchard’s co-founder Scott Cohen announced that he was ‘retiring’. It seems that this will involve very little golf, gardening and/or complaining about the buses though. He’s been...

Starting 1st November, Tim Pithouse will head up The Orchard’s artist and label services division globally, in charge of expanding the company’s artist & label services operations around the world. “Based in New...

At today’s Midem conference in Cannes, a pair of afternoon sessions at the event’s ‘Streaming Summit’ focused on some of the evolving trends around the music-streaming world. The first explored the question of...

Lead: Instagram has over 800m monthly active users and is the preferred social platform for most artists – mainly because Twitter is becoming an ideological cesspit and organic reach (not to mention privacy) on Facebook...

This week’s lead feature looks at podcasting, and its relevance to labels and artists. With an estimated 484 million podcast listeners worldwide at the end of 2017, can the format help bring back some of the context to...

More than 26m smart speakers were shipped globally in 2017 according to research firm Futuresource, with the Amazon Echo and Google Home ranges proving popular devices. That was the spur for an event hosted by British...