Tag: the vamps

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Sandbox Issue 203: The Pause Clause

Lead: The music industry has long had a “work hard, play hard” philosophy, but finally this is being seriously questioned in a brutal always-on culture where marketers are supposed to work around the clock. The work/life...
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Sandbox 177: One Congregation Under A Groove

Lead: Group listening is back for a second swing, with the likes of Stationhead, Vertigo and JQBX all hoping to learn from the shortcomings of Turntable.fm and Soundrop. We speak to those trying to carve out a space here...
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The Vamps fans take control on Twitter with #BossTheVamps

British band The Vamps took a leaf out of Subservient Chicken’s book yesterday, with a campaign called #BossTheVamps that asked fans to take control of the band for a day. It involved the individual band members using...
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Sandbox 125 – Rich ‘Li$t: How Playlists Are Reshaping Marketing

Lead: Warner Music buying Playlists.net at the end of last year was a sign of the times and this year playlists will become much more central in the marketing of artists, singles and albums. While they are easy to make, they...
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Sandbox 124 – Best Placed: The New Age of Product Placement In Videos

Lead: Online, or more specifically YouTube, has allowed for a whole new type of product placement in music videos, where brands can be added or subtracted from promos on the fly. Some will argue that viewers would prefer...
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#FlashTheVamps app to get fans holding up their phones at gigs

If you’re reading this, Kate Bush or Prince – because obviously that’s likely – turn your eyes away now. Rather than encouraging fans to put their smartphones away at gigs, it looks like The Vamps want to...