Tag: the weeknd
Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing
Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...
January 9, 2020
The Weeknd becomes face and sound of luxury electric car ad
“Oh Lord, won’t you buy me a Mercedes Benz?” sang Janis Joplin in 1970. “My friends all drive Porsches, I must make amends.” Half a century on, instead of wishing for luxury automative brands to fall out of...
December 2, 2019
The Weeknd invests in esports company OverActive Media/Splyce
If an esports company exists and a US pop star or major label doesn’t buy a stake in it, does it even exist? That existential conundrum is not one that OverActive Media, the company that owns esports brand Splyce, will...
April 11, 2019
Apple hails 26m first-day streams for The Weeknd’s new EP
If Spotify needed a reminder yesterday to focus on the music-streaming competition rather than swinging share prices, Apple provided it. The latter company announced that The Weeknd’s new EP ‘My Dear Melancholy’...
April 4, 2018
Spotify gets exclusive videos from Taylor Swift and The Weeknd
We reported last Thursday on Apple Music adding a dedicated music-videos category. Just after we clocked off for Easter, Spotify launched its own salvo in what’s shaping up as a new battle for ‘exclusives’ between the...
April 3, 2018
The Weeknd hits 40m daily streams on Spotify
Last week, Spotify said that The Weeknd had broken its record for the most daily streams by a single artist – without saying how many streams that was. Over the weekend, the streaming service released an update, including...
December 7, 2016
The Weeknd Spotify success shows growing clout of playlists
Spotify’s announcement yesterday that The Weeknd has broken its record for the most daily streams by a single artist came without the actual number of streams. However, public data available on the streaming service...
November 30, 2016
The Weeknd Starboy album is doing 32.8m daily Spotify plays
The Weeknd has broken Spotify’s record for the most daily streams by a single artist. How many streams is that? With Amazon-grade statistical unhelpfulness, Spotify isn't saying. We’ve been running our own calculations...
November 29, 2016
Brand Aid Part 1 – Sandbox 159
Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
August 9, 2016
The Weeknd launches virtual reality video on YouTube
The Weeknd’s new video may be “presented by Apple Music” but it’s available on a competing platform: YouTube. In fact, ‘The Hills Remix featuring Eminem’ is a 360-degree virtual reality video designed to be...
October 23, 2015
The Weeknd tops Spotify artists chart with 24m monthly listeners
The Weeknd is currently the most popular musician on Spotify, with nearly 24m monthly listeners. That puts him ahead of Calvin Harris (19.4m) and Ed Sheeran (19m) on the streaming service. How do we know? Earlier today,...
September 17, 2015
Songs Music Publishing’s Matt Pincus talks Spotify, YouTube, Lorde and digital disruption
Music publishing is changing. It's the longest established sector of the music industry, but in the last decade it's also fielded a lot of criticism from within the industry (i.e. labels) concerning publishers' appetite for...
January 9, 2014