Wave relaunches its platform for virtual-reality music concerts
Music Ally has been writing about music virtual-reality startup TheWaveVR since it emerged in 2016, impressed by its emphasis on interactivity and game-like visuals with live concert and DJ-set performances, rather than...
November 26, 2019
Lindsey Stirling to perform a virtual concert using startup Wave
Music Ally was interested early in TheWaveVR: in 2016 it was one of the first wave of music-focused virtual-reality startups, and it had some good ideas about doing more than just filming concerts in 360 degrees. Since then...
August 22, 2019
Sandbox Issue 207: God Save The Streams
Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone...
June 28, 2018
The Glitch Mob turn album into a VR show with TheWaveVR
Musical VR startup TheWaveVR has revealed its latest partnership with an artist: electronica group The Glitch Mob. It’s turning their album ‘See Without Eyes’ into… well, something you see with your eyes. “A...
June 12, 2018
Music and tech startups: where is the innovation in 2018?
What kind of partner does the music industry make for music/tech startups in 2018? There have certainly been bumps in the past, from venture capitalists swearing never to invest again in startups requiring music rights, to...
January 23, 2018
VR and music: ‘The biggest challenge thus far is the storytelling’ (#SlushMusic)
Musical VR is creatively exciting but commercially nascent: key startups are still in their early days, while there’s no clear path for artists and labels to make decent money (or even a return on their investment) in virtual...
November 28, 2017
Midemlab 2017 pitches: experiential technologies (#midem)
The final companies to pitch in this year’s Midemlab startups contest in Cannes were the ‘experiential technology’ firms – a category that includes virtual and augmented reality, hi-res audio and hardware. ORB,...
June 7, 2017
The 20 hottest music startups of 2017 (according to Midemlab)
Who will be the next SoundCloud, The Echo Nest, Kickstarter or Next Big Sound? That’s the annual goal of the Midemlab startups contest, with all four of those companies having passed through its doors. Held during industry...
May 9, 2017
Music Ally report: 30 music startups worth watching in 2017
The state of the current music/tech startups scene was a big theme at the recent NY:LON Connect conference that Music Ally and the Music Business Association co-organised. Six British startups pitched their technologies...
February 8, 2017
NOYS wants to get artists playing live in virtual reality
Startups like MelodyVR, Inception and TheWaveVR have been exploring the potential for blending live music with virtual reality technology. Another such firm is German startup NOYS – VR Music, which was the jury winner at...
December 7, 2016
Parallel wants to stream music concerts in virtual reality
Here’s another one for the fast-growing list of startups looking to blend live music with virtual reality technology. Parallel is describing itself as “a multi-platform VR streaming platform which breaches the limits...
November 9, 2016