Tidal reveals its latest telco partnership: Vivo in Brazil
Hot on the heels of its partnership with MTN in Uganda, Tidal has announced another telco deal – this time in Brazil. It’s working with Vivo there, with ‘exclusive subscription offers’ for the telco’s 75 million...
September 20, 2018
MTN Uganda says Tidal deal part of telco’s ’do or die’ strategy
Music Ally recently reported on Tidal’s latest deal with a telco: MTN Uganda, representing its first move into Africa. Now the telco’s chief marketing officer Olivier Prentout has been talking to Reuters about how the...
September 3, 2018
Sprint bundles Amazon Prime into its Unlimited Premium plan
US telco Sprint has revealed details of its latest high-value bundle for customers: a $90-a-month ‘Unlimited Premium’ plan.
September 3, 2018
Tidal enters Africa with telco MTN, starting with Uganda
Tidal is the latest global music-streaming service to target Africa as its next region for growth. The company has announced a partnership with telco MTN, kicking off with a bundle deal in Uganda.
August 23, 2018
US telco Sprint bundles Tidal into a new Unlimited Plus plan
Having taken a 33% stake in Tidal early in 2017, US telco Sprint has launched the latest element of its partnership with the streaming service. It’s a bundle called Unlimited Plus, which will be available to customers from...
July 13, 2018
Sandbox Issue 207: God Save The Streams
Lead: Just 18 months ago, pre-saves were a breath of fresh air for marketers struggling to stand above the cattle run of global releases on a Friday. But as they become ubiquitous, it is almost back to square one with everyone...
June 28, 2018
Judge clears way for class-action lawsuit over Tidal exclusive
Tidal is at the centre of another legal row, but this time it may be an artist, rather than the streaming service, which ends up in court. The focus is on Kanye West’s 2016 album ‘The Life of Pablo’ and West’s...
June 25, 2018
About that Beyoncé/Jay-Z Tidal “exclusive”…
When is a streaming exclusive not an exclusive? That’s the existential question now underpinning the release of Everything In Love, the new album from Beyoncé and Jay-Z. Like 2016’s Lemonade by Beyoncé, it launched...
June 19, 2018
Beyoncé and Jay-Z surprise-release new album on Tidal
“If I gave two f***s about streaming numbers, would have put ‘Lemonade’ up on Spotify,” sings Beyoncé on ‘Nice’, a track from her new album with Jay-Z. The album, ‘Everything is Love’, was announced on-stage...
June 18, 2018
Tidal shifts fake-streams focus to ‘potential data breach’
Streaming service Tidal is under fire for a report by Danish newspaper Dagens Næringsliv claiming that it inflated the stream-counts of albums by Kanye West and Beyoncé, based on internal data from the company. Its latest...
May 21, 2018
Dubset strikes deal to distribute mixes and remixes on Tidal
Dubset has announced its latest distribution deal for DJ sets and remixes, with streaming service Tidal. The agreement follows previous deals with Spotify and Apple Music, and builds on Dubset’s licensing agreements...
January 8, 2018