Tag: tik tok
Polydor launches a #MadLoveTrain TikTok challenge for Mabel
The latest music-marketing campaign on social app TikTok comes from Polydor Records in the UK, for artist Mabel. It’s a hashtag challenge called #MadLoveTrain, to promote her track ‘Mad Love’. Fans are being encouraged...
June 13, 2019
TikTok now has 120 million monthly active users in India
2019 has brought some bumps to TikTok’s progress in India, including a brief removal of its app from Google and Apple’s app stores in April. However, the social video app is now firing on all cylinders again in India,...
June 11, 2019
Esports and TikTok on the marketing agenda at Midem
There were some fun panels at the Midem conference yesterday, including an appearance from musician TheFatRat, the first signing to Universal Music and ESL’s Enter Records label. “I don’t see that I have to please two...
June 7, 2019
TikTok hit helps Sueco the Child get a major-label deal
Labels are putting pressure on social app TikTok to sign a new set of music-licensing deals, but they’re also finding the app may be fertile ground for talent-spotting. The latest example is Sueco the Child, an American...
May 23, 2019
Report: Bytedance has Indian label deals for new music service
New details have emerged on TikTok’s parent company Bytedance’s plans to launch its own music-streaming service. Bloomberg reports that the new service will launch this autumn “in a handful of territories, mostly...
May 21, 2019
Sandbox Issue 226: What people just don’t “get” about digital marketing
Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...
April 18, 2019
Social music app TikTok gains momentum in the US
Based on app-store charts in the west, Chinese social-music app TikTok is picking up a fine head of steam, following its merger with Musical.ly earlier this year. Now there is more data on that from tech site The Verge,...
November 16, 2018
Can Facebook ‘Lasso’ teenagers with its new music app?
A 12-month period of misdirected tweets and school-holidays calls to the Music Ally office thinking we were social-music app Musical.ly gave us a ringside seat to the app’s rapid growth, before it was acquired by Chinese...
November 12, 2018
Report claims social app TikTok gained 30m users in three months
Chinese tech firm Bytedance bought social app Musical.ly (obligatory clarification for new readers: nothing to do with us) earlier this year, then merged it with another app called TikTok, which offers similar ‘share your...
November 2, 2018
TikTok owner Bytedance valued at $75bn following $3bn funding round
Spending $800m on social-music app Musical.ly only to shut it down months later in a merger with similar app TikTok? Anyone questioning Chinese firm Bytedance’s strategy may be in for a surprise at the news that it’s...
October 29, 2018
Facebook adds more music features amid rumours of TikTok-style app
Facebook’s music-licensing deals continue to fuel new features for the social network, with several more announced yesterday. However, the most interesting may be something that hasn’t yet been announced: a full-on standalone...
October 25, 2018