Tag: tik tok

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Polydor launches a #MadLoveTrain TikTok challenge for Mabel

The latest music-marketing campaign on social app TikTok comes from Polydor Records in the UK, for artist Mabel. It’s a hashtag challenge called #MadLoveTrain, to promote her track ‘Mad Love’. Fans are being encouraged...
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TikTok now has 120 million monthly active users in India

2019 has brought some bumps to TikTok’s progress in India, including a brief removal of its app from Google and Apple’s app stores in April. However, the social video app is now firing on all cylinders again in India,...
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Esports and TikTok on the marketing agenda at Midem

There were some fun panels at the Midem conference yesterday, including an appearance from musician TheFatRat, the first signing to Universal Music and ESL’s Enter Records label. “I don’t see that I have to please two...
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TikTok hit helps Sueco the Child get a major-label deal

Labels are putting pressure on social app TikTok to sign a new set of music-licensing deals, but they’re also finding the app may be fertile ground for talent-spotting. The latest example is Sueco the Child, an American...
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Report: Bytedance has Indian label deals for new music service

New details have emerged on TikTok’s parent company Bytedance’s plans to launch its own music-streaming service. Bloomberg reports that the new service will launch this autumn “in a handful of territories, mostly...
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Sandbox Issue 226: What people just don’t “get” about digital marketing

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...
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Social music app TikTok gains momentum in the US

Based on app-store charts in the west, Chinese social-music app TikTok is picking up a fine head of steam, following its merger with Musical.ly earlier this year. Now there is more data on that from tech site The Verge,...
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Can Facebook ‘Lasso’ teenagers with its new music app?

A 12-month period of misdirected tweets and school-holidays calls to the Music Ally office thinking we were social-music app Musical.ly gave us a ringside seat to the app’s rapid growth, before it was acquired by Chinese...
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Report claims social app TikTok gained 30m users in three months

Chinese tech firm Bytedance bought social app Musical.ly (obligatory clarification for new readers: nothing to do with us) earlier this year, then merged it with another app called TikTok, which offers similar ‘share your...
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TikTok owner Bytedance valued at $75bn following $3bn funding round

Spending $800m on social-music app Musical.ly only to shut it down months later in a merger with similar app TikTok? Anyone questioning Chinese firm Bytedance’s strategy may be in for a surprise at the news that it’s...
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Facebook adds more music features amid rumours of TikTok-style app

Facebook’s music-licensing deals continue to fuel new features for the social network, with several more announced yesterday. However, the most interesting may be something that hasn’t yet been announced: a full-on standalone...
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Tapulous sold 100k Ke$ha tracks in two weeks in Tap Tap Revenge

If you missed our Sandbox report last night, here's one of the notable stories. iPhone games firm Tapulous sold 100,000 of Ke$ha's Tik Tok track in two weeks within its Tap Tap Revenge 3 game recently.