Tag: tik tok

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Justin Bieber went big with Super Bowl TikTok campaign

The Verge’s headline about Justin Bieber’s latest marketing campaign is pretty tart: ‘Justin Bieber is increasingly desperate for ‘Yummy’ to go viral on TikTok’. Ouch. It refers to Bieber’s Super Bowl campaign...
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TikTok’s latest censorship row focuses on India ‘shadow banning’

TikTok isn’t just about musical videos, and some of its non-music content has already sparked controversies around moderation and censorship issues. India, which is TikTok’s biggest international market right now, is...
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80s hit ‘Break My Stride’ enjoys a revival thanks to TikTok

The son of Music Ally’s editor has been regularly breaking out into “Ain’t nothin’ gonna break my stride, nobody gonna slow me down, oh no, I got to keep on movin’” in recent months. Why would a 10 year-old in...
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TikTok signs Merlin deal but its licensing work is far from done

TikTok and indie licensing-agency Merlin have announced a licensing deal covering use of music from the latter’s member labels “wherever the platform is available around the world”. The deal is effective immediately,...
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TikTok was downloaded 738m times in 2019 says Sensor Tower

App analytics research companies have been falling over one another to provide estimates for TikTok’s growth in 2019. The latest is Sensor Tower, which has published its summary of a big year for Bytedance’s social...
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TikTok clarifies its community guidelines after censorship row

TikTok has been subject to intense scrutiny recently over its censorship and moderation policies, and specifically the extent to which its global approach is guided by views on what is or isn’t acceptable in China. Now...
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19 TikTok stars get together for #hyephouse ‘collab house’ in LA

You don’t have to be a boomer to think that the idea of sharing a house with 19 TikTok stars has the makings of a living hell. But in the case of the Hype House in Los Angeles, it’s part of a burgeoning social-media trend....
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Justin Bieber arrives on TikTok as Yummy comeback kicks off

As he released his new single ‘Yummy’ and revealed his upcoming YouTube docu-series, Justin Bieber also joined TikTok. His account went live on 3 January, and at the time of writing (the morning of 6 January) he has...
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App analytics firms claim TikTok’s revenue is rocketing

There’s a mini-industry of research firms who spend their time burrowing into app analytics to estimate downloads, revenue and other metrics for the apps and publishers on Google and Apple’s app stores. App Annie, SensorTower...
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TikTok says it received 3,345 copyright takedown notices in 2019

Right at the end of 2019, TikTok published its first ‘transparency report’ on requests from governments, law-enforcement and copyright holders for takedowns and other actions. It’s a familiar publication for other...
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WWE strikes TikTok deal including wrestler entrance-themes

The latest brand working with TikTok is sports-entertainment organisation WWE, which has created an official account on the social app. However, music is also a key part of the deal, with WWE licensing the entrance themes...
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Lil Nas X was the top artist on TikTok in the US this year

We’re in the thick of year-end-charts season, with TikTok the latest to reveal the big winners on its platform in 2019. There are no prizes for guessing who the most popular music artist was: Lil Nas X takes that crown,...