Tag: tik tok

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Distributor DistroKid adds TikTok to its list of platforms

We’ve written a lot about how artists and labels are using TikTok for marketing purposes, as well as how tracks can go viral on the social app with no input from their creators or rightsholders whatsover. We haven’t written...
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TikTok debuts ‘Hashtag Challenge Plus’ for in-app shopping

TikTok’s latest feature is less about music than it is about brands and e-commerce, but that doesn’t mean it couldn’t be useful for artists in the future. The feature is called ‘Hashtag Challenge Plus’, and its...
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TikTok users try to figure out its recommendation algorithm

Since the earliest days of people becoming famous on YouTube, there’s been intent debate about how the platform’s recommendation algorithm works and, as a follow-on, how to game that algorithm to get more views. It’s...
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Report claims that adult-dating scammers are targeting TikTok

TikTok’s latest headache? It’s the latest platform to be targeted by scammers, attracted by its sharp growth in users. Cybersecurity firm Tenable has published a blog post outlining a scam involving ‘adult-dating’...
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Stats revealed for the TikTok campaign for UMG’s ‘Money Dance’

There’s a healthy debate about the extent to which labels can make a track ‘go viral’ on TikTok, versus simply piling in to capitalise on the effect when this happens organically. Agency The Influencer Marketing Factory...
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Aussie fans can create videos with Ed Sheeran’s official app

The launch of a smartphone app for fans to create and share their own videos with Ed Sheeran’s music (legally!) forming the soundtrack should be big news. But it seems that the Ed No. 6 app is only available in Australia...
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Ed Sheeran #BeautifulPeople TikTok challenge races to 335m views

Ed Sheeran is big for streams, sales, socials, concert audiences… and now he’s big on TikTok too. To be specific, Sheeran has launched a challenge on that social app for his latest track, the Khalid-featuring ‘Beautiful...
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TikTok faces new privacy questions from Indian government

TikTok’s troubles in India may not be over. The company, along with fellow social app Helo, has been sent some pointed questions by the Indian Ministry of Electronics and Information Technology (MeitY) which both companies...
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TikTok videos turned Absofacto’s ‘Dissolve’ into a chart hit

We’re all familiar with the tale of how TikTok helped ‘Old Town Road’ become a big hit in its initial version. Now there’s a new case study from the buzzy social app. Billboard has the story of how a 2015 track called...
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Report: TikTok was installed 344m times in first half of 2019

Thanks to Apple’s official response to Spotify’s complaint to the European Commission, we know that around 680,000 of the latter company’s subscribers are paying their monthly fees through the iOS in-app purchases...
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Now TikTok is facing a UK investigation over children’s data

In February 2019, social app TikTok agreed to pay $5.7m in a settlement with the US Federal Trade Commission (FTC) following allegations that it illegally collected personal information from children. It was “the largest...
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Polydor launches a #MadLoveTrain TikTok challenge for Mabel

The latest music-marketing campaign on social app TikTok comes from Polydor Records in the UK, for artist Mabel. It’s a hashtag challenge called #MadLoveTrain, to promote her track ‘Mad Love’. Fans are being encouraged...