Tag: tik tok
Distributor DistroKid adds TikTok to its list of platforms
We’ve written a lot about how artists and labels are using TikTok for marketing purposes, as well as how tracks can go viral on the social app with no input from their creators or rightsholders whatsover. We haven’t written...
August 27, 2019
TikTok debuts ‘Hashtag Challenge Plus’ for in-app shopping
TikTok’s latest feature is less about music than it is about brands and e-commerce, but that doesn’t mean it couldn’t be useful for artists in the future. The feature is called ‘Hashtag Challenge Plus’, and its...
August 20, 2019
TikTok users try to figure out its recommendation algorithm
Since the earliest days of people becoming famous on YouTube, there’s been intent debate about how the platform’s recommendation algorithm works and, as a follow-on, how to game that algorithm to get more views. It’s...
August 16, 2019
Report claims that adult-dating scammers are targeting TikTok
TikTok’s latest headache? It’s the latest platform to be targeted by scammers, attracted by its sharp growth in users. Cybersecurity firm Tenable has published a blog post outlining a scam involving ‘adult-dating’...
August 15, 2019
Stats revealed for the TikTok campaign for UMG’s ‘Money Dance’
There’s a healthy debate about the extent to which labels can make a track ‘go viral’ on TikTok, versus simply piling in to capitalise on the effect when this happens organically. Agency The Influencer Marketing Factory...
August 2, 2019
Aussie fans can create videos with Ed Sheeran’s official app
The launch of a smartphone app for fans to create and share their own videos with Ed Sheeran’s music (legally!) forming the soundtrack should be big news. But it seems that the Ed No. 6 app is only available in Australia...
August 1, 2019
Ed Sheeran #BeautifulPeople TikTok challenge races to 335m views
Ed Sheeran is big for streams, sales, socials, concert audiences… and now he’s big on TikTok too. To be specific, Sheeran has launched a challenge on that social app for his latest track, the Khalid-featuring ‘Beautiful...
July 30, 2019
TikTok faces new privacy questions from Indian government
TikTok’s troubles in India may not be over. The company, along with fellow social app Helo, has been sent some pointed questions by the Indian Ministry of Electronics and Information Technology (MeitY) which both companies...
July 19, 2019
TikTok videos turned Absofacto’s ‘Dissolve’ into a chart hit
We’re all familiar with the tale of how TikTok helped ‘Old Town Road’ become a big hit in its initial version. Now there’s a new case study from the buzzy social app. Billboard has the story of how a 2015 track called...
July 12, 2019
Report: TikTok was installed 344m times in first half of 2019
Thanks to Apple’s official response to Spotify’s complaint to the European Commission, we know that around 680,000 of the latter company’s subscribers are paying their monthly fees through the iOS in-app purchases...
July 4, 2019
Now TikTok is facing a UK investigation over children’s data
In February 2019, social app TikTok agreed to pay $5.7m in a settlement with the US Federal Trade Commission (FTC) following allegations that it illegally collected personal information from children. It was “the largest...
July 3, 2019
Polydor launches a #MadLoveTrain TikTok challenge for Mabel
The latest music-marketing campaign on social app TikTok comes from Polydor Records in the UK, for artist Mabel. It’s a hashtag challenge called #MadLoveTrain, to promote her track ‘Mad Love’. Fans are being encouraged...
June 13, 2019