Tag: tiktok

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TikTok and its stars take VidCon 2019 conference by storm

Authoritative numbers on social-video app TikTok can be hard to find. We’ve seen it reported that the app could be bigger than Instagram on account of having 1.2 billion active users, for example. Yet the 1.2bn figure is...
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TikTok videos turned Absofacto’s ‘Dissolve’ into a chart hit

We’re all familiar with the tale of how TikTok helped ‘Old Town Road’ become a big hit in its initial version. Now there’s a new case study from the buzzy social app. Billboard has the story of how a 2015 track called...
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Report: TikTok was installed 344m times in first half of 2019

Thanks to Apple’s official response to Spotify’s complaint to the European Commission, we know that around 680,000 of the latter company’s subscribers are paying their monthly fees through the iOS in-app purchases...
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Now TikTok is facing a UK investigation over children’s data

In February 2019, social app TikTok agreed to pay $5.7m in a settlement with the US Federal Trade Commission (FTC) following allegations that it illegally collected personal information from children. It was “the largest...
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Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
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Polydor launches a #MadLoveTrain TikTok challenge for Mabel

The latest music-marketing campaign on social app TikTok comes from Polydor Records in the UK, for artist Mabel. It’s a hashtag challenge called #MadLoveTrain, to promote her track ‘Mad Love’. Fans are being encouraged...
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TikTok now has 120 million monthly active users in India

2019 has brought some bumps to TikTok’s progress in India, including a brief removal of its app from Google and Apple’s app stores in April. However, the social video app is now firing on all cylinders again in India,...
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Esports and TikTok on the marketing agenda at Midem

There were some fun panels at the Midem conference yesterday, including an appearance from musician TheFatRat, the first signing to Universal Music and ESL’s Enter Records label. “I don’t see that I have to please two...
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Flighthouse CEO Jacob Pace talks TikTok, music and virality

Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done. “To really make stuff go on TikTok requires a lot of...
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TikTok hit helps Sueco the Child get a major-label deal

Labels are putting pressure on social app TikTok to sign a new set of music-licensing deals, but they’re also finding the app may be fertile ground for talent-spotting. The latest example is Sueco the Child, an American...
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Report: Bytedance has Indian label deals for new music service

New details have emerged on TikTok’s parent company Bytedance’s plans to launch its own music-streaming service. Bloomberg reports that the new service will launch this autumn “in a handful of territories, mostly...
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TikTok parent Bytedance launches Feiliao messaging app

TikTok may be taking over the western world (in terms of downloads at least, as we reported last week) but its parent company Bytedance has just launched a new app in China. It’s called Feiliao, although TechCrunch reports...