Tag: tiktok

The streams of the two biggest current digital youth-trends are crossing this month, as the publisher of Fortnite launched a dance contest on TikTok. The #EmoteRoyaleContest will be catnip for Fortnite’s tween’n’teen...

App analytics research companies have been falling over one another to provide estimates for TikTok’s growth in 2019. The latest is Sensor Tower, which has published its summary of a big year for Bytedance’s social...

App analytics firm Sensor Tower has published its year-end report on the apps market in 2019. Among its conclusions: TikTok was the second most-downloaded app across Apple and Google’s app stores in 2019, behind only...

One of many mysteries of this algorithm-driven age is how TikTok’s ‘For You’ feed works, in terms of the videos it recommends to users of its app. However, a report in the Financial Times this morning suggests that...

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...

TikTok has been subject to intense scrutiny recently over its censorship and moderation policies, and specifically the extent to which its global approach is guided by views on what is or isn’t acceptable in China. Now...

A day after app-analytics companies were speculating about TikTok’s revenues, its parent company Bytedance has published some official numbers for Douyin – its Chinese short-videos app. They’re big. Douyin now has...

This year we’ve picked 42 (also the answer to life, the universe and everything as fans of Douglas Adams will know) of the trends and moments we found most significant in 2019. What are they? *takes deep breath* industry...

You don’t have to be a boomer to think that the idea of sharing a house with 19 TikTok stars has the makings of a living hell. But in the case of the Hype House in Los Angeles, it’s part of a burgeoning social-media trend....

As he released his new single ‘Yummy’ and revealed his upcoming YouTube docu-series, Justin Bieber also joined TikTok. His account went live on 3 January, and at the time of writing (the morning of 6 January) he has...

There’s a mini-industry of research firms who spend their time burrowing into app analytics to estimate downloads, revenue and other metrics for the apps and publishers on Google and Apple’s app stores. App Annie, SensorTower...

Right at the end of 2019, TikTok published its first ‘transparency report’ on requests from governments, law-enforcement and copyright holders for takedowns and other actions. It’s a familiar publication for other...