Sandbox Issue 226: What people just don’t “get” about digital marketing
Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...
April 18, 2019
TikTok downloads blocked in India after government request
Social app TikTok hasn’t been blocked in India: people who’ve downloaded the app there are still using it. But is *has* been removed from Apple and Google’s app stores, meaning that new downloads are currently barred...
April 17, 2019
Report claims TikTok owner is developing music-streaming service
In the list that Music Ally maintains of ‘Obvious Strategies For A Company That Reportedly Lost $1.2bn In 2018’ it’s fair to say that ‘Launching Your Own Music-Streaming Service’ comes fairly low down: in between...
April 12, 2019
TikTok and the new value gap as labels demand “hundreds of millions” – report
In yesterday’s bulletin, we covered the arrival of Spotlight, a new initiative on TikTok designed to help break new acts from South Korea and Japan on the short-form video platform. We wondered then if royalties were being...
April 9, 2019
TikTok wants to break new acts via Spotlight
TikTok, the short-form video app that has been downloaded over 1bn times to make it the new centre of gravity in the meme world, is looking to court new acts and help break them on the platform. Its new Spotlight feature...
April 8, 2019
China to introduce ‘youth mode’ time limits for short-video apps
The challenge of levering children off their favourite app is one being grappled with by parents across the world, whether it’s YouTube, Fortnite, TikTok or Roblox. Now the Chinese government is introducing regulations...
April 3, 2019
Sony Music teams up with TikTok for Indian track ‘Haaye Oye’
We’ve seen recorded-music tracks spring from social app TikTok before: last December, an English-language version of ‘Say Meow Meow’ was released, after the original became a viral hit on TikTok. But there are also...
April 2, 2019
TikTok upgrades its ‘restricted mode’ for younger users
Social app TikTok is under a *lot* of scrutiny in 2019 over the younger end of its community. In February, the company agreed to pay $5.7m in a settlement with the US Federal Trade Commission over violations of children’s...
March 28, 2019
Report: TikTok’s parent company lost $1.2bn in 2018
The recent $5.7m settlement between TikTok and the US Federal Trade Commission was the biggest ever fine in a child-privacy case. But the amount pales next to the amount TikTok’s parent company Bytedance lost in 2018,...
March 7, 2019
TikTok pays $5.7m in FTC settlement over children’s privacy
Early on in our coverage social-video app Musical.ly, we warned that its large audience of pre-teens represented a big risk for the company, in terms of staying on the right side of children’s privacy legislation like COPPA...
February 28, 2019
Pitchfork calls TikTok ‘the great music meme scam’
Pitchfork spares no punches in its profile of social-video app TikTok, drawing an unflattering comparison between the value of its parent company Bytedance, and the level of royalties being paid to musicians for use of their...
February 13, 2019
India draws up new rules for ‘intermediary’ apps like TikTok
Social apps from overseas, particularly China, have been dominating the upper reaches of app stores in India. Now the government is responding, with new regulations aimed at ‘intermediary’ apps that get their content...
February 5, 2019