TikTok and its stars take VidCon 2019 conference by storm
Authoritative numbers on social-video app TikTok can be hard to find. We’ve seen it reported that the app could be bigger than Instagram on account of having 1.2 billion active users, for example. Yet the 1.2bn figure is...
July 15, 2019
TikTok videos turned Absofacto’s ‘Dissolve’ into a chart hit
We’re all familiar with the tale of how TikTok helped ‘Old Town Road’ become a big hit in its initial version. Now there’s a new case study from the buzzy social app. Billboard has the story of how a 2015 track called...
July 12, 2019
Report: TikTok was installed 344m times in first half of 2019
Thanks to Apple’s official response to Spotify’s complaint to the European Commission, we know that around 680,000 of the latter company’s subscribers are paying their monthly fees through the iOS in-app purchases...
July 4, 2019
Now TikTok is facing a UK investigation over children’s data
In February 2019, social app TikTok agreed to pay $5.7m in a settlement with the US Federal Trade Commission (FTC) following allegations that it illegally collected personal information from children. It was “the largest...
July 3, 2019
Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing
Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising...
July 1, 2019
Polydor launches a #MadLoveTrain TikTok challenge for Mabel
The latest music-marketing campaign on social app TikTok comes from Polydor Records in the UK, for artist Mabel. It’s a hashtag challenge called #MadLoveTrain, to promote her track ‘Mad Love’. Fans are being encouraged...
June 13, 2019
TikTok now has 120 million monthly active users in India
2019 has brought some bumps to TikTok’s progress in India, including a brief removal of its app from Google and Apple’s app stores in April. However, the social video app is now firing on all cylinders again in India,...
June 11, 2019
Esports and TikTok on the marketing agenda at Midem
There were some fun panels at the Midem conference yesterday, including an appearance from musician TheFatRat, the first signing to Universal Music and ESL’s Enter Records label. “I don’t see that I have to please two...
June 7, 2019
Flighthouse CEO Jacob Pace talks TikTok, music and virality
Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done. “To really make stuff go on TikTok requires a lot of...
May 24, 2019
TikTok hit helps Sueco the Child get a major-label deal
Labels are putting pressure on social app TikTok to sign a new set of music-licensing deals, but they’re also finding the app may be fertile ground for talent-spotting. The latest example is Sueco the Child, an American...
May 23, 2019
Report: Bytedance has Indian label deals for new music service
New details have emerged on TikTok’s parent company Bytedance’s plans to launch its own music-streaming service. Bloomberg reports that the new service will launch this autumn “in a handful of territories, mostly...
May 21, 2019
TikTok parent Bytedance launches Feiliao messaging app
TikTok may be taking over the western world (in terms of downloads at least, as we reported last week) but its parent company Bytedance has just launched a new app in China. It’s called Feiliao, although TechCrunch reports...
May 20, 2019