L Devine’s digital ‘URL Tour’ helped her sell out of merch
One of the most inventive approaches to livestreaming so far this year came from British artist L Devine, who went on an online-only ‘URL Tour’ when a planned physical tour was cancelled due to the coronavirus pandemic. Instead...
April 3, 2020
TikTok signs short-term licences as YouTube preps a rival
It’s time to start avoiding casual ‘TikTok doesn’t have music licences’ references: it does, albeit limited in duration. Billboard reported yesterday that the social app has signed “short-term” deals with all...
April 2, 2020
TikTok’s top creator Charli D’Amelio now has 41.8m followers
With many parents exhausted already by homeschooling, and relaxing their device-usage rules once lessons are done, we suspect TikTok’s servers are getting a mighty battering. That’s going to be good news for the...
March 26, 2020
Today’s positive coronavirus-related music industry news (24 March)
Music Ally is trying to write a story every working day, rounding up the good, practical things happening in and around our industry: focusing on relief efforts and other initiatives from the music industry and music / tech...
March 24, 2020
Colors and TikTok launch high-profile music livestreams
Music brand Colors is among the many entities launching a music livestream amid the coronavirus pandemic. It’s an interesting one though: broadcast from an empty studio in London (with “stringent hygiene and...
March 24, 2020
Instagram and TikTok ‘sidekick apps’ were hot in 2019
A new report from research firm Sensor Tower has found that a third of the biggest new apps in 2019 were “sidekick apps” for the likes of Instagram and TikTok. What are sidekick apps? They are apps that work in conjunction...
March 20, 2020
TikTok appoints US external advisors for content moderation
TikTok has been under a lot of scrutiny in recent months, in the US particularly, over how its content moderation policies work. Now the app has appointed what US general manager Vanessa Pappas described as “an external...
March 19, 2020
Years & Years & TikTok: capitalising on a viral hit
British band Years & Years swiftly set up a TikTok account at the end of last week – in a large part because their cover of 2003’s ‘Breathe’ (by Sean Paul ft. Blu Cantrell) from six years ago was having a viral...
March 17, 2020
TikTok was downloaded 113m times in February says Sensor Tower
App analytics firm Sensor Tower has published its latest estimates for TikTok’s popularity. The company reckons that the app had its best month ever in terms of downloads and revenues in February 2020. In fact, TikTok...
March 13, 2020
TikTok plans African push in Kenya, Nigeria and South Africa
TikTok expects to have 300 million users in India by the end of this year, but now Bytedance’s social app has its sights set on another high-potential region: Africa. Quartz has an interesting report on how TikTok is...
March 12, 2020
Rihanna now has a ‘Fenty Beauty House’ for TikTok influencers
We’ve written before about the phenomenon of ‘collab houses’ – it’s when a group of influencers (particularly TikTokers) rent a house and then live there, using it as a base for shooting videos and collaborating....
March 10, 2020
How K Camp’s ‘Lottery’ (aka ‘Renegade’) went viral – and what happened next
Atlanta rapper K Camp began releasing mixtapes in 2011, before signing to Interscope in 2014, building up a loyal following. However, the release of his track ‘Lottery’ in early 2019 changed everything. The track initially...
March 9, 2020