Tag: tiktok

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Aitch is the first artist to host TikTok’s new #DuetRoulette

TikTok has launched #DuetRoulette, which it hopes will get artists collaborating with their fans more. British rapper Aitch is first to host the challenge.
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TikTok beefs up its livestreaming business with new features

Livestreams have become an increasingly important part of TikTok, and now the short-video app is adding a number of new features to TikTok Live.
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Moj owner ShareChat raises $145m at a valuation of $2.88bn

ShareChat has just raised a $145m funding round valuing the company at $2.88bn. The short-video app Moj has more than 160 million users in India.
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UMG strikes licensing deal with short-video app Lomotif

Short-video app Lomotif has been under the radar for many people in the music industry, but has now signed a licensing deal with Universal Music Group.
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Two positive TikTok studies… and a third that’s less so

TikTok has commissioned and published two new studies to trumpet its impact on music and culture, although a third study also published yesterday – an investigation of its recommendation algorithm’s workings by...
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Anne-Marie debuts her new album as a series of TikTok clips

We’ve seen artists debut tracks as clips on TikTok ahead of their official release, but Anne-Marie is going a step further and making her entire new album available for TikTokers to use. Yesterday, clips of all the...
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Report: TikTok is first non-Facebook app to reach 3bn downloads

TikTok has reached an important new milestone, at least if analytics firm Sensor Tower’s latest number-crunching is correct. It claims that TikTok has become the first non-Facebook mobile app to reach 3bn downloads...
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Behind The Campaign: Vacations

In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics...
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Spotify and TikTok team up for premium subscriptions trial

We know about the strong link between TikTok virality and listening spikes on streaming services. Now Spotify and TikTok are exploring whether the short-video app can also drive growth in paid subscriptions. The two companies...
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ByteDance begins (sort of) selling TikTok’s algorithm

Fancy getting your hands on the recommendation algorithm behind TikTok’s famous ‘For You’ feed? You could try to persuade a US president to make parent company ByteDance sell it to you, but we’re not sure if that...
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Facebook, Google, TikTok and Twitter to tackle abuse of women

Well, the four tech companies have announced a “bold package of commitments to tackle online abuse and improve women’s safety on their platforms” to be specific: it remains to be seen how well they follow through...
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Behind The Campaign: Valley

After posting a demo of their track ‘Like 1999’ on TikTok, Canadian indie pop group Valley saw it quickly go viral and they raced to get a final version out into the market. The team from Universal Music Canada explain...