The latest unexpected TikTok trend is… sea shanties?
“Soon may the Wellerman come, to bring us sugar and tea and rum…” In a day of news with plenty of worries for our industry – Brexit, concert cancellations etc – here’s some light relief: the latest...
January 13, 2021
David Bowie gets official TikTok profile and hashtag challenge
There’s a surge of activity around David Bowie this week, marking the fifth anniversary of his death, as well as what would have been his 74th birthday. Among that activity is an official TikTok channel, launched in...
January 8, 2021
Report claims spending on apps grew by 30% to $111bn in 2020
App analytics firm Sensor Tower is starting 2021 with a look-back at 2020’s apps spending by customers of the iOS App Store and Android’s Google Play. “Consumers spent nearly $111 billion globally on in-app...
January 5, 2021
TikTok’s latest licensing deal is with Warner Music Group
Amid continued uncertainty about a future sale, spin-off or shutdown in the US (or, indeed, none of the above), TikTok’s music licensing work continues. Just before Christmas the company signed a new agreement with...
January 5, 2021
Music Ally End-of-Year Report :: 30 Trends of 2020
It’s time for our end-of-year trends report. And no, it’s not just a giant, printable poster of a Covid-19 virus. Nobody wants that on their wall. We couldn’t ignore the novel coronavirus and its effects...
January 4, 2021
TikTok says 176 songs are in its 2020 billion-views club
Christmas is coming, and TikTok looks increasingly likely to make it through the festive season without being sold or shut down in the US. And yes, we know that writing that sentence all but guarantees one of those two things...
December 17, 2020
Yungblud held a TikTok sleepover for ‘Insomniac’ fans
Yungblud is the latest artist livestreaming for his fans on TikTok, with an event last night that saw him performing tracks from his latest album as well as holding a Q&A. Sensibly, his team also enlisted some popular...
December 10, 2020
TikTok remains unbanned in the US as deal negotiations continue
Friday was the deadline for TikTok to be sold or shut down in the US, but now it’s Monday and neither has happened. However, the executioner’s axe has been popped back in its case for now: Bloomberg reported that...
December 7, 2020
Bella Poarch ‘M to the B’ was TikTok’s top video of 2020
If you’d asked us to guess the most viral video on TikTok this year, we’d probably have said the skateboarding Fleetwood Mac guy. But no, @420Doggface208’s cranberry-swigging clip is playing second fiddle...
December 3, 2020
TikTok and Ice settle their dispute with licensing deal
Testy licensing talks between social media companies and collecting societies are nothing new, but the dispute between TikTok and European licensing hub Ice – founded by PRS for Music, Stim and Gema – was unusual in...
November 27, 2020
TikTok’s deadline for a US sale moves back again
An orderly presidential transition in the US may be underway at last – not that we’re counting any chickens just yet – but that raises more questions about what’s going to happen with the sale or shutdown...
November 26, 2020
Charli D’Amelio is first TikTok star to reach 100m followers
TikTok has its first nine-figure star this morning, with Charli D'Amelio becoming the first TikToker to reach more than 100 million followers on the platform. What's even more startling is the fact that she only joined...
November 23, 2020