Tag: tiktok

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Epic Games launches TikTok contest to find next Fortnite emote

The streams of the two biggest current digital youth-trends are crossing this month, as the publisher of Fortnite launched a dance contest on TikTok. The #EmoteRoyaleContest will be catnip for Fortnite’s tween’n’teen...
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TikTok was downloaded 738m times in 2019 says Sensor Tower

App analytics research companies have been falling over one another to provide estimates for TikTok’s growth in 2019. The latest is Sensor Tower, which has published its summary of a big year for Bytedance’s social...
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TikTok was the second most-downloaded mobile app of 2019

App analytics firm Sensor Tower has published its year-end report on the apps market in 2019. Among its conclusions: TikTok was the second most-downloaded app across Apple and Google’s app stores in 2019, behind only...
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TikTok may launch ‘curated feed’ to boost ad revenues

One of many mysteries of this algorithm-driven age is how TikTok’s ‘For You’ feed works, in terms of the videos it recommends to users of its app. However, a report in the Financial Times this morning suggests that...
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Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...
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TikTok clarifies its community guidelines after censorship row

TikTok has been subject to intense scrutiny recently over its censorship and moderation policies, and specifically the extent to which its global approach is guided by views on what is or isn’t acceptable in China. Now...
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Bytedance’s Douyin app now has 400m daily active users in China

A day after app-analytics companies were speculating about TikTok’s revenues, its parent company Bytedance has published some official numbers for Douyin – its Chinese short-videos app. They’re big. Douyin now has...
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Music Ally Report 426: Trends of 2019

This year we’ve picked 42 (also the answer to life, the universe and everything as fans of Douglas Adams will know) of the trends and moments we found most significant in 2019. What are they? *takes deep breath* industry...
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19 TikTok stars get together for #hyephouse ‘collab house’ in LA

You don’t have to be a boomer to think that the idea of sharing a house with 19 TikTok stars has the makings of a living hell. But in the case of the Hype House in Los Angeles, it’s part of a burgeoning social-media trend....
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Justin Bieber arrives on TikTok as Yummy comeback kicks off

As he released his new single ‘Yummy’ and revealed his upcoming YouTube docu-series, Justin Bieber also joined TikTok. His account went live on 3 January, and at the time of writing (the morning of 6 January) he has...
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App analytics firms claim TikTok’s revenue is rocketing

There’s a mini-industry of research firms who spend their time burrowing into app analytics to estimate downloads, revenue and other metrics for the apps and publishers on Google and Apple’s app stores. App Annie, SensorTower...
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TikTok says it received 3,345 copyright takedown notices in 2019

Right at the end of 2019, TikTok published its first ‘transparency report’ on requests from governments, law-enforcement and copyright holders for takedowns and other actions. It’s a familiar publication for other...