Tag: tiktok

Read More

L Devine’s digital ‘URL Tour’ helped her sell out of merch

One of the most inventive approaches to livestreaming so far this year came from British artist L Devine, who went on an online-only ‘URL Tour’ when a planned physical tour was cancelled due to the coronavirus pandemic. Instead...
Read More

TikTok signs short-term licences as YouTube preps a rival

It’s time to start avoiding casual ‘TikTok doesn’t have music licences’ references: it does, albeit limited in duration. Billboard reported yesterday that the social app has signed “short-term” deals with all...
Read More

TikTok’s top creator Charli D’Amelio now has 41.8m followers

With many parents exhausted already by homeschooling, and relaxing their device-usage rules once lessons are done, we suspect TikTok’s servers are getting a mighty battering. That’s going to be good news for the...
Read More

Today’s positive coronavirus-related music industry news (24 March)

Music Ally is trying to write a story every working day, rounding up the good, practical things happening in and around our industry: focusing on relief efforts and other initiatives from the music industry and music / tech...
Read More

Colors and TikTok launch high-profile music livestreams

Music brand Colors is among the many entities launching a music livestream amid the coronavirus pandemic. It’s an interesting one though: broadcast from an empty studio in London (with “stringent hygiene and...
Read More

Instagram and TikTok ‘sidekick apps’ were hot in 2019

A new report from research firm Sensor Tower has found that a third of the biggest new apps in 2019 were “sidekick apps” for the likes of Instagram and TikTok. What are sidekick apps? They are apps that work in conjunction...
Read More

TikTok appoints US external advisors for content moderation

TikTok has been under a lot of scrutiny in recent months, in the US particularly, over how its content moderation policies work. Now the app has appointed what US general manager Vanessa Pappas described as “an external...
Read More

Years & Years & TikTok: capitalising on a viral hit

British band Years & Years swiftly set up a TikTok account at the end of last week – in a large part because their cover of 2003’s ‘Breathe’ (by Sean Paul ft. Blu Cantrell) from six years ago was having a viral...
Read More

TikTok was downloaded 113m times in February says Sensor Tower

App analytics firm Sensor Tower has published its latest estimates for TikTok’s popularity. The company reckons that the app had its best month ever in terms of downloads and revenues in February 2020. In fact, TikTok...
Read More

TikTok plans African push in Kenya, Nigeria and South Africa

TikTok expects to have 300 million users in India by the end of this year, but now Bytedance’s social app has its sights set on another high-potential region: Africa. Quartz has an interesting report on how TikTok is...
Read More

Rihanna now has a ‘Fenty Beauty House’ for TikTok influencers

We’ve written before about the phenomenon of ‘collab houses’ – it’s when a group of influencers (particularly TikTokers) rent a house and then live there, using it as a base for shooting videos and collaborating....
Read More

How K Camp’s ‘Lottery’ (aka ‘Renegade’) went viral – and what happened next

Atlanta rapper K Camp began releasing mixtapes in 2011, before signing to Interscope in 2014, building up a loyal following. However, the release of his track ‘Lottery’ in early 2019 changed everything. The track initially...