Tag: tiktok

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Pandora and TikTok ads found on video-piracy service TeaTV

There is no suggestion that Pandora or TikTok are knowingly funding a TV-piracy service called TeaTV. But ads for these and other legitimate digital services have been found within that website, in an investigation published...
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TikTok’s problem with explicit music was an error, not policy

These are heady yet risky times for social app TikTok. Its downloads and usage continue to grow sharply, fuelled by a big-budget, long-term marketing campaign. It’s increasingly feted by brands and marketing teams within...
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Sandbox Issue 238: Remixes Hit Saturation Point

Lead: Lil Nas X might have broken on TikTok but it was his deft use of multiple remixes (and collaborations) that kept ‘Old Town Road’ in the air throughout most of 2019. He claims he has 25 remixes of follow-up track...
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NMPA throws weight behind possible US investigation into TikTok

TikTok is currently under intense scrutiny in the US over its recently-revealed censorship policies, with prominent senator Marco Rubio having called for a formal investigation into the company. Now the National Music Publishers...
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UGC is the key success metric on TikTok says Fanbytes founder

MBW has an interview with Timothy Armoo, founder and CEO of Fanbytes, where he talks about the TikTok campaign for Decca-signed act Aurora based around her track ‘The River’ which was about sending out “a positive...
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Flighthouse now has 20m followers for its TikTok channel

Social brand Flighthouse has reached a new milestone with its TikTok channel: it now has more than 20 million followers. The company says that its recent growth has been fuelled by its decision to start producing its own...
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Ashnikko has a TikTok-fuelled hit with her track ‘Stupid’

UK-based artist Ashnikko is having a moment in the spotlight with a track called ‘Stupid’. Featuring ‘Yung Baby Tate’, the song is currently perched in second spot in Spotify’s Global Viral 50 chart, with 4.6m...
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TikTok explains why it won’t allow political advertising

Next year’s US presidential election promises to be a bumper pay-day for ad-supported digital services of all kinds, music included. Certainly Pandora and Spotify will be angling for the audio budgets of the candidates...
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Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success...
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Mark Zuckerberg on TikTok competition: ‘This is a real thing’

Leaked audio from an internal Facebook meeting where CEO Mark Zuckerberg answered questions from staff has been making headlines – mainly around his promise of a “fight” if politicians try to break his company up....
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Report claims Bytedance revenues have grown sharply in 2019

TikTok parent company Bytedance hasn’t published official financial results, but Reuters has an exclusive report claiming insight into the company’s “better than expected” performance in the first half of 2019....
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TikTok launches a #CNSchallenge for BTS member J-Hope

What was that we were writing yesterday in our report on BTS joining TikTok? “We can expect BTS’ profile to be the ideal springboard for a hashtag challenge in the near future.” The very near future, as it...