Aitch is the first artist to host TikTok’s new #DuetRoulette
TikTok has launched #DuetRoulette, which it hopes will get artists collaborating with their fans more. British rapper Aitch is first to host the challenge.
July 28, 2021
TikTok beefs up its livestreaming business with new features
Livestreams have become an increasingly important part of TikTok, and now the short-video app is adding a number of new features to TikTok Live.
July 28, 2021
Moj owner ShareChat raises $145m at a valuation of $2.88bn
ShareChat has just raised a $145m funding round valuing the company at $2.88bn. The short-video app Moj has more than 160 million users in India.
July 27, 2021
UMG strikes licensing deal with short-video app Lomotif
Short-video app Lomotif has been under the radar for many people in the music industry, but has now signed a licensing deal with Universal Music Group.
July 26, 2021
Two positive TikTok studies… and a third that’s less so
TikTok has commissioned and published two new studies to trumpet its impact on music and culture, although a third study also published yesterday – an investigation of its recommendation algorithm’s workings by...
July 22, 2021
Anne-Marie debuts her new album as a series of TikTok clips
We’ve seen artists debut tracks as clips on TikTok ahead of their official release, but Anne-Marie is going a step further and making her entire new album available for TikTokers to use. Yesterday, clips of all the...
July 21, 2021
Report: TikTok is first non-Facebook app to reach 3bn downloads
TikTok has reached an important new milestone, at least if analytics firm Sensor Tower’s latest number-crunching is correct. It claims that TikTok has become the first non-Facebook mobile app to reach 3bn downloads...
July 15, 2021
Behind The Campaign: Vacations
In summer 2020, Australian band Vacations saw their 2016 track ‘Young’ suddenly go viral on TikTok after fans of TV drama Skins cut footage of the show to the song. Arielle Rubin (marketing manager), Cian Walsh (analytics...
July 14, 2021
Spotify and TikTok team up for premium subscriptions trial
We know about the strong link between TikTok virality and listening spikes on streaming services. Now Spotify and TikTok are exploring whether the short-video app can also drive growth in paid subscriptions. The two companies...
July 14, 2021
ByteDance begins (sort of) selling TikTok’s algorithm
Fancy getting your hands on the recommendation algorithm behind TikTok’s famous ‘For You’ feed? You could try to persuade a US president to make parent company ByteDance sell it to you, but we’re not sure if that...
July 5, 2021
Facebook, Google, TikTok and Twitter to tackle abuse of women
Well, the four tech companies have announced a “bold package of commitments to tackle online abuse and improve women’s safety on their platforms” to be specific: it remains to be seen how well they follow through...
July 2, 2021