Report: Bytedance has Indian label deals for new music service
New details have emerged on TikTok’s parent company Bytedance’s plans to launch its own music-streaming service. Bloomberg reports that the new service will launch this autumn “in a handful of territories, mostly...
May 21, 2019
TikTok parent Bytedance launches Feiliao messaging app
TikTok may be taking over the western world (in terms of downloads at least, as we reported last week) but its parent company Bytedance has just launched a new app in China. It’s called Feiliao, although TechCrunch reports...
May 20, 2019
China’s music industry discusses social music-promotion
This weekend saw the ‘WISE’ conference take place in Beijing, with a lineup of Chinese and international speakers from the music and media industries. Music Ally was there to report back on some of the discussions relating...
May 20, 2019
TikTok was the third most-downloaded app globally in Q1 2019
Social app TikTok may be at a point in its lifetime where big numbers around its growth are counter-productive – at least in one specific context: licensing negotiations with the music industry. The bigger TikTok gets,...
May 17, 2019
Sandbox Issue 228: Marketing on a Budget
Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
May 15, 2019
Music marketing in 2019: content, playlists… and Twitter skeletons
Musicians who are breaking through should be aware of any skeletons lurking in the cupboard of their past social-media posts, according to Andy Varley from music company Insanity Group. “In a generation where more and...
May 13, 2019
Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign
The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part...
May 7, 2019
Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.
Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music...
May 2, 2019
TikTok’s Indian app-store ban has now been overturned
Google and Apple removed social app TikTok from their app stores in India last week, but it will now be returning to the stores, after the state court in Tamil Nadu overturned its ban. This, in turn, has spurred India’s...
April 25, 2019
Sandbox Issue 226: What people just don’t “get” about digital marketing
Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...
April 18, 2019
TikTok downloads blocked in India after government request
Social app TikTok hasn’t been blocked in India: people who’ve downloaded the app there are still using it. But is *has* been removed from Apple and Google’s app stores, meaning that new downloads are currently barred...
April 17, 2019
Report claims TikTok owner is developing music-streaming service
In the list that Music Ally maintains of ‘Obvious Strategies For A Company That Reportedly Lost $1.2bn In 2018’ it’s fair to say that ‘Launching Your Own Music-Streaming Service’ comes fairly low down: in between...
April 12, 2019