Tag: tiktok

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Report: Bytedance has Indian label deals for new music service

New details have emerged on TikTok’s parent company Bytedance’s plans to launch its own music-streaming service. Bloomberg reports that the new service will launch this autumn “in a handful of territories, mostly...
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TikTok parent Bytedance launches Feiliao messaging app

TikTok may be taking over the western world (in terms of downloads at least, as we reported last week) but its parent company Bytedance has just launched a new app in China. It’s called Feiliao, although TechCrunch reports...
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China’s music industry discusses social music-promotion

This weekend saw the ‘WISE’ conference take place in Beijing, with a lineup of Chinese and international speakers from the music and media industries. Music Ally was there to report back on some of the discussions relating...
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TikTok was the third most-downloaded app globally in Q1 2019

Social app TikTok may be at a point in its lifetime where big numbers around its growth are counter-productive – at least in one specific context: licensing negotiations with the music industry. The bigger TikTok gets,...
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Sandbox Issue 228: Marketing on a Budget

Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
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Music marketing in 2019: content, playlists… and Twitter skeletons

Musicians who are breaking through should be aware of any skeletons lurking in the cupboard of their past social-media posts, according to Andy Varley from music company Insanity Group. “In a generation where more and...
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Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign

The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part...
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Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music...
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TikTok’s Indian app-store ban has now been overturned

Google and Apple removed social app TikTok from their app stores in India last week, but it will now be returning to the stores, after the state court in Tamil Nadu overturned its ban. This, in turn, has spurred India’s...
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Sandbox Issue 226: What people just don’t “get” about digital marketing

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas...
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TikTok downloads blocked in India after government request

Social app TikTok hasn’t been blocked in India: people who’ve downloaded the app there are still using it. But is *has* been removed from Apple and Google’s app stores, meaning that new downloads are currently barred...
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Report claims TikTok owner is developing music-streaming service

In the list that Music Ally maintains of ‘Obvious Strategies For A Company That Reportedly Lost $1.2bn In 2018’ it’s fair to say that ‘Launching Your Own Music-Streaming Service’ comes fairly low down: in between...