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Tim Cook claims Apple Music leads in North America and Japan

Apple published its latest quarterly financial results last night, for the second quarter of 2018 (the company’s fiscal Q3). Big numbers ahoy: revenues up 17% year-on-year to $53.3bn and a net profit of $11.5bn. Apple sold 41.3m iPhones during the quarter, up slightly (1%) year-on-year bucking the smartphone market’s global decline.

No wonder CEO Tim Cook was feeling confident during the company’s earnings call, and he had something interesting to say about the growth of the company’s music-streaming service. “Apple Music grew by over 50% on a year-over-year basis,” Cook reminded analysts. “We’re well over 50 million listeners now when you add our paid subscribers and the folks in the trial, and so we’re moving along at a very, very good rate.”

Cook also addressed recent speculation that Apple Music was about to overtake Spotify for paid subscribers in the US. “It appears to us or in what we’ve been told is that we took the leadership position in North America during the quarter and we have the leadership position in Japan, and so in some of the markets that we’ve been in for a long period of time,” he said, while stressing that Apple sees plenty more listeners to play for in the music-streaming market.

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Apple CEO explains why his company speaks out on social issues

Last week, we reported on Spotify CMO Seth Farbman’s comments on how his company decides when to speak out on societal issues: “a moment in our collective global culture where you have to be bolder, and you have to choose what side of history you want to be on”.

This is something that a lot of companies around our industry are thinking about though: Apple, for example, has been picking its issues and moments carefully for a long time. CEO Tim Cook has been explaining its policy in an interview with Fortune.