In the Covid-19-era music industry, the old income dichotomy of recorded music and live performances is not dead so much as it is becoming fleshed out.
A variety of different fan experiences, earning money for artists on different platforms, is emerging as a common approach. Livestreaming is at the heart of many of them.
It seems intuitive: if you can’t play live in the physical world, then play live online. With a glut of livestreaming and virtual ticketing startups springing up alongside established platforms like Twitch, YouTube and Facebook/Instagram, there’s also a sense that livestreaming has not yet taken its final form.
What does it look like, how does that differ for each artist, and how should they be making money from it? We’re still very much in an experimental stage for those and other questions.