Tools: Smart links roundup
Using smart links is now standard practice for artists of all sizes and, as a result, competition among smart link companies has increased exponentially. Because of this, they are all trying to develop and innovate in ways...
July 1, 2020
Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea
Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...
June 24, 2020
Smart links market heats up with Linkfire, Beatchain, ToneDen
You wait for a news story about ‘smart links’ for music marketing to come along, then three turn up at once… Linkfire has announced its latest conversion-data deal with a streaming service: Deezer. Artists...
June 17, 2020
Tools. Toneden: Automated Social Marketing
With a multitude of music marketing tools available to artist teams, it can sometimes be difficult to decide which ones to prioritise, especially when most of them are eating into your monthly budget. It’s therefore great...
November 28, 2019
Sandbox Issue 241: Music Merchandising Moves On
Lead: Billboard has just announced new chart rules around merchandise and album bundles in the US (effective from January 2020), seeking to close some of the loopholes that have been exploited here in recent years. This could...
November 28, 2019
Sandbox Issue 195: Tools’ Gold
Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...
January 10, 2018