Tag: toneden

With a multitude of music marketing tools available to artist teams, it can sometimes be difficult to decide which ones to prioritise, especially when most of them are eating into your monthly budget.  It’s therefore great...

A T-shirt or a flimsy tour programme was the bulk of merchandise in the “old days” – mass-produced items to shift quickly when an act was on tour. Fortunately, things have changed dramatically in recent years – with...

Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...

Lead: D2C started to flex its muscles just as the decline in the traditional CD market began to really bite. Now it is more important that ever as both a revenue driver and a means of ensuring ongoing fan engagement. We look...