Tag: tools

Lead: New year, new start. Setting out our stall for 2018, we go through the essential marketing tools that we expect to see being used in more (and more creative) ways this year. From Facebook Frame Studio to Tunespeak –...

Lead: In the second part of our special look at music, digital and branding, we speak to the record labels about how their dedicated divisions are adapting to online and mobile by securing the right partnerships deals. We...

In our cover feature we pick apart just what is so “exclusive” about exclusives. They represent the new arms race gripping services, driven in the main by Tidal and Apple Music and their keenness to grab market share;...

In our cover feature we look beyond the noisy chatter about VR concerts to consider where else digital is really impacting on the live business. From the rise of non-live companies using ticketing to turn themselves into...

Lead: with downloads in decline, we ask if the instant grat, that failsafe of music marketing in recent years, is now under threat. Has streaming pulled the rug from under its feet? Or can they be used to draw in an early...

Lead: Big data companies are hugely important for labels and artists in their marketing; the problem is that music services are buying up the biggest ones for their own use. We look at who the new entrants that are arriving...

Concert discovery service Bandsintown announced a new milestone yesterday: more than 300,000 artists are using its Bandsintown Manager tool to manage and promote their tours.

BuzzFeed’s business isn’t just built on cute animals and listicles. The online media firm has always trumpeted its knowledge of the art and science of social sharing too: understanding how and why stories go viral, and...

This is an article from Music Ally’s Sandbox digital marketing report, which is part of our subscription service. Try it for free? Click here. As advertising budgets continue to lean further towards digital, it can be difficult...

One of the non-music trends of 2014 was the emergence of workplace tools using the features of social networking (messaging, photo-sharing, news feeds etc) for corporate purposes. Slack was the Silicon Valley poster child...

Lead: A decade ago album previews were seen as piracy catnip and commercial suicide, but now some form of pre-release stream is the norm in marketing. Media partners, brand sponsors and even hosting the stream yourself are...

Lead: To kick off our first issue of 2014, we speak to a wide range of people in digital music and music marketing about the things they are most excited about this year and also the one trend that they'd love to consign...