Behind The Campaign :: Warner Italy’s Summer Playlist
Normally in Behind The Campaign we focus on a single artist (typically around an album release); but, to break with convention slightly, we are instead looking at a cross-artist playlist campaign run by Warner Music Italy...
August 25, 2021
Warner Music launches streaming-first Artists To Watch label
Warner Music UK is trying something interesting: a ‘streaming-first’ sub-label called Artists To Watch Records, which has got up and running this month. The label has launched a playlist on Spotify (through Warner’s...
March 20, 2017
Major label playlisting brands building their profiles on Apple Music
A new industry maxim should be to judge a streaming service by how much traction it is getting among playlisters. Recently Kieron Donoghue (VP of playlists strategy and curation at Warner Music) tweeted that he was building...
July 29, 2015