Posted inAnalysis, News

Beats Music buys Topspin: ‘This acquisition puts our money where our mouth is’

Streaming music service Beats Music has acquired D2C firm Topspin. The company announced the deal in a blog post from its CEO Ian Rogers – formerly boss of Topspin – this afternoon.

“The acquisition brings a team of talented people who have spent years working on building and fine-tuning the artist-to-fan connection into the Beats Music experience,” Rogers wrote. “Topspin + Beats Music combines music discovery and direct relationships between artists and fans in a revolutionary way.”

Posted inAnalysis, News

Spotify opens up merchandise-selling feature to all artists

Over recent weeks, more than 200 artists have been selling merchandise through their Spotify profiles, after the streaming music service announced a partnership with D2C firm Topspin to launch the new feature.

Now it’s being opened up to everyone. From today, any artist can start selling merchandise on Spotify, from t-shirts and posters through to vinyl and deluxe box-sets.

Spotify is using Topspin’s ArtistLink tool, which means artists don’t have to use that company’s own stores to sell: instead they link it to whatever D2C store they’re already using. Spotify is also keen to stress that neither Spotify nor Topspin will be taking a cut of the revenues.