Tag: travis scott
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
September 19, 2018
Sandbox Issue 211: At The Sharp End. What to do (and not do) When a Song Suddenly Spikes
Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer...
September 10, 2018
Nicki Minaj *really* isn’t happy with Travis Scott’s #1
After all the anticipation, Spotify may have gotten off lightly from last night’s episode of Nicki Minaj’s ‘Queen Radio’ show on Beats 1. Instead, she went in on Travis Scott, who kept her off the top spot in the...
August 22, 2018