Tag: travis scott
Travis Scott and Lil Nas X hop on the PlayStation 5 bandwagon
Sony's new PlayStation 5 console went on sale in some countries last week, with a wider rollout this week. Right from the earliest model, PlayStation marketing has often had strong ties with music, and the PS5 is no exception. Already...
November 16, 2020
What is the future of virtual concerts on Fortnite and other online games?
Travis Scott is the latest act to turn an appearance in Fortnite into a landmark event for music, building on what Marshmello achieved within the game last year. Scott’s first concert there drew in 12.3m people and he will...
May 28, 2020
Sandbox Issue 252: Music’s extended stay in Fortnite
Lead: Last year there was a lot of excitement when Marshmello hosted a live set within Fortnite, but this year a run of shows by Travis Scott moved everything up several gears. This was aided in no small part by Fortnite...
May 14, 2020
Travis Scott Fortnite concerts drew 27.7m people in total
We already knew that 12.3 million people turned out for Travis Scott’s first ‘Astronomical’ concert in video game Fortnite. But the event was repeated four more times that weekend, so what was the total...
May 12, 2020
Fortnite now has more than 350m registered players
Epic Games has put put a couple of new figures for its flagship game Fortnite, and they’re big. “Fortnite now has over 350 million registered players! In April, players spent over 3.2 billion hours in game,” tweeted the...
May 7, 2020
Want the Travis Scott Fortnite action figures? That’ll be $75
If you missed the Travis Scott concerts in Fortnite, and don’t want to have to watch with excitable YouTubers chattering over the top, there’s now an official ‘full event video’ (with well-chosen...
April 27, 2020
12.3m fans showed up for Travis Scott’s first Fortnite concert
The first of Travis Scott's 'Astronomical' concerts within Fortnite happened overnight, and it was a big hit with the game's players. "Over 12.3 million concurrent players participated live in Travis Scott's Astronomical,...
April 24, 2020
Fortnite reveals items and challenges for Travis Scott Astronomical event
Travis Scott is coming to Fortnite this weekend with his 'Astronomical' event. Ahead of the multiple performances, the game has added several Scott-themed virtual products to its item shop. Fans wanting all of them will be...
April 23, 2020
Travis Scott to premiere new track during Fortnite ‘tour’
There was lots of excitement around the huge audience for dance artist Marshmello’s concert in video game Fortnite in February 2019: 10.7 million players showed up to watch (and dance). Since then, there have been...
April 21, 2020
Digital agency Space150 creates AI-generated Travis Scott track
AI-generated music is an exciting but controversial topic within the music industry, but creative AI is also giving the advertising industry some ideas. One agency, Space150, has just trained an AI on the back catalogue of...
February 17, 2020
Sandbox Issue 212: Packaged Goods. Bulking Up The Music Bundle
Lead: the recent spat between Nicki Minaj and Travis Scott over who should have been number 1 in the US is arguably less about ego (although there was some of that at stake) and more about the role bundling plays in boosting...
September 19, 2018
Sandbox Issue 211: At The Sharp End. What to do (and not do) When a Song Suddenly Spikes
Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer...
September 10, 2018