Tag: tunemoji

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Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels

Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...
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TuneMoji makes MusicGIF waves with Jonas Blue and Cardi B

British startup TuneMoji has appointed dance artist Jonas Blue as its first ‘UK brand ambassador’, while also creating the first official artist profile within its app – for US artist Cardi B. The app offers fans...
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Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus

Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV...
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Snapchat gets Ariana Grande merch lens and TuneMoji GIFs

The latest artist testing Snapchat lenses as a marketing tactic is Ariana Grande. A lens based on her new ‘Sweetener’ album lets fans virtually try on a tie-dyed face mask, with a ‘shop’ button enabling them to tap...
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Sean Parker and Will.i.am invest in messaging startup Emoticast

The line of failed music messaging startups is long and ignoble, but British firm Emoticast thinks it can build a business – and now it has $5m to back its ambitions. The startup raised a ‘super angel round’ of funding...
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Emoticast raises $1.2m for ‘world’s first music emoji store’

As you’ll know if you’ve been sending the new middle-finger emoji to friends, family and hated ex-colleagues, emoji are an increasingly popular mode of digital communication. Now a startup is trying to turn them into...