Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels
Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it;...
December 3, 2018
TuneMoji makes MusicGIF waves with Jonas Blue and Cardi B
British startup TuneMoji has appointed dance artist Jonas Blue as its first ‘UK brand ambassador’, while also creating the first official artist profile within its app – for US artist Cardi B. The app offers fans...
November 15, 2018
Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus
Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV...
November 14, 2018
Snapchat gets Ariana Grande merch lens and TuneMoji GIFs
The latest artist testing Snapchat lenses as a marketing tactic is Ariana Grande. A lens based on her new ‘Sweetener’ album lets fans virtually try on a tie-dyed face mask, with a ‘shop’ button enabling them to tap...
August 24, 2018
Sean Parker and Will.i.am invest in messaging startup Emoticast
The line of failed music messaging startups is long and ignoble, but British firm Emoticast thinks it can build a business – and now it has $5m to back its ambitions. The startup raised a ‘super angel round’ of funding...
March 30, 2017
Emoticast raises $1.2m for ‘world’s first music emoji store’
As you’ll know if you’ve been sending the new middle-finger emoji to friends, family and hated ex-colleagues, emoji are an increasingly popular mode of digital communication. Now a startup is trying to turn them into...
November 3, 2015