Sandbox Issue 216: Tuning In. Connected TV Marketing in Focus
Lead: Music on TV increasingly feels like a relic of the past. Only a handful of shows have any kind of musical guests today and even MTV stopped having promo videos as its main focus years ago. But marketing music on TV...
November 14, 2018
Taylor Swift working on original TV show for AT&T
News that Taylor Swift is working on an original TV show for a video-streaming service might lead to assumptions that Apple is the partner. Nope. Taylor Swift Now will be “a new video experience only on AT&T” offering...
December 5, 2016
YouTube boy-band Boyce Avenue get their own TV show
Boyce Avenue are one of the most prominent artists to break out from YouTube, the platform where they came to fame and now have 8.7 million subscribers to their channel. Now they’re starring in a TV show produced by US...
October 5, 2016
MTV redoubles music efforts with shows not videos
MTV’s flagship TV channel is getting back into music, but with shows rather than shortform music videos. “Right now about a third of our slate is what I’d call directly in music, significantly more than in the recent...
October 3, 2016
Report 392 – Burning Question
In our Cover Feature we look at the chaos surrounding both Cür and Guvera and what this tells us about the state of digital music in 2016. The market is tilted towards failure and even long-standing services, despite approaching...
June 22, 2016
Vevo: ‘People have undervalued just how important the TV is’
“TV now reminds me a little bit of mobile in 2006 to 2007. There’d been at least six to eight years of people talking about building mobile services and apps on platforms like Symbian, but it didn’t really work.” Mark...
February 11, 2016
Study claims kids more interested in mobile video than TV
We sense the latest research from Miner & Co. won’t come as a surprise to many parents: it claims children are less interested in traditional TV than they are in watching video on handheld devices. In fact, its survey...
July 7, 2015
Apple tipped to debut new Apple TV set-top box in June
Watch? Schmatch. Apple is planning to unveil a new version of its Apple TV set-top box in June at its WWDC event in San Francisco. At least, that’s what BuzzFeed is claiming, suggesting that it’s Apple’s long-rumoured...
March 23, 2015
Shazam dampens speculation about imminent IPO
“We’ve joined the Unicorn club,” Shazam CEO Rich Riley told The Times in a recent interview, referring to the company’s recent $1bn valuation. “Shazam would be a great public company with a business model driven...
March 18, 2015
Xbox One console gets Pandora and Vevo apps
Microsoft has announced several new third-party apps available for its Xbox One console, including Pandora and Vevo. The latter’s app is live in 14 countries, offering its now familiar connected-TV service with on-demand...
December 29, 2014
BBC scores recreated with BBC Orchestral Toolkit
TV and digital media producers can now tap in to the BBC’s history of soundtracks, through a new product from Universal Publishing Production Music’s Beeb-branded label. It’s called the BBC Orchestral Toolkit, with...
December 15, 2014
Us the Duo making hay on Spotify from Shake It Off cover
You can’t stream Taylor Swift’s ‘Shake It Off’ on Spotify now. Well, not her version. YouTube’n’Vine stars Us the Duo have been doing rather well with a cover version of the song, which they say has been streamed...
November 10, 2014