Ever alive to pop culture trends, MTV has added a new category to its Video Music Awards (VMAs) this year: ‘Best Metaverse Performance’.
Tag: twenty one pilots
Posted inNews
Roblox financials show revenues have doubled in the last year
Games platform Roblox has bounced back from its recent three-day outage with some impressive financial results.
The company generated $509.3m of revenue in the third quarter of this year, up 102% year-on-year. Meanwhile, its average daily active users in Q3 grew by 31% to 47.3 million people, who spent 11.2bn hours on Roblox. The average bookings (player spending) per daily active user was $13.49.
Posted inMarketing
Twenty One Pilots are the next artist playing a Roblox concert
Warner Music Group likes Roblox so much, it bought a share in the company a while back, and has since worked with the gaming firm on a series of virtual concerts for its artists.
Posted inSandbox
Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea
Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where its acts engage with their fans to build incredible levels of loyalty, why trans-media marketing underscores everything they do […]
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Posted inNews
Twenty One Pilots launch a never-ending music video
Last week, we covered Twenty One Pilots’ scavenger hunt to promote their new single, ‘Level Of Concern’, which got fans to track down codes hidden online to unlock content. Which they did much faster than expected.
“We didn’t think you would tear through the codes so easily,” the band tweeted. “Should have taken a week but you did it in just over 12 hours. You got us this time. Now join in with your footage, your art, your dances, and be a part of the first ever never-ending music video.”
Posted inNews
Twenty One Pilots launch online scavenger hunt for fans
The latest artist sending fans to different corners of the internet to unlock content around a new album is Twenty One Pilots. It kicked off with a livestream (although fans […]
Posted inNews
Spotify and Pandora reveal their top music of 2016
This isn’t just the season for digital music services to predict the hit artists of 2017: it’s also a time to look back at the top music of 2016 on […]
Posted inNews
Reddit refuses to hand over IP address of Twenty One Pilots leaker to Atlantic Records
At the start of August, Atlantic Records took legal steps to request that Reddit hand over the IP address of a user the label suspected of leaking a pre-release of ‘Heathens’ by Twenty One Pilots (that was used in the Suicide Squad soundtrack).
Posted inNews
Atlantic Records applies thumbscrews to find Reddit pirate
If you’ve read Stephen Witt’s masterful How Music Got Free book, you’ll know the damage labels felt that pre-release leaks did to both their album sales and the marketing campaigns around them.