Posted inNews

Roblox financials show revenues have doubled in the last year

Games platform Roblox has bounced back from its recent three-day outage with some impressive financial results.

The company generated $509.3m of revenue in the third quarter of this year, up 102% year-on-year. Meanwhile, its average daily active users in Q3 grew by 31% to 47.3 million people, who spent 11.2bn hours on Roblox. The average bookings (player spending) per daily active user was $13.49.

Posted inSandbox

Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea

Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where its acts engage with their fans to build incredible levels of loyalty, why trans-media marketing underscores everything they do […]

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Posted inNews

Twenty One Pilots launch a never-ending music video

Last week, we covered Twenty One Pilots’ scavenger hunt to promote their new single, ‘Level Of Concern’, which got fans to track down codes hidden online to unlock content. Which they did much faster than expected.

“We didn’t think you would tear through the codes so easily,” the band tweeted. “Should have taken a week but you did it in just over 12 hours. You got us this time. Now join in with your footage, your art, your dances, and be a part of the first ever never-ending music video.”