Tag: twenty one pilots

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Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea

Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where...
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Twenty One Pilots launch a never-ending music video

Last week, we covered Twenty One Pilots’ scavenger hunt to promote their new single, ‘Level Of Concern’, which got fans to track down codes hidden online to unlock content. Which they did much faster than expected. "We...
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Twenty One Pilots launch online scavenger hunt for fans

The latest artist sending fans to different corners of the internet to unlock content around a new album is Twenty One Pilots. It kicked off with a livestream (although fans who missed that can check out the ‘START...
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Spotify and Pandora reveal their top music of 2016

This isn’t just the season for digital music services to predict the hit artists of 2017: it’s also a time to look back at the top music of 2016 on their platforms. Spotify and Pandora have published their big 2016 lists...
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Reddit refuses to hand over IP address of Twenty One Pilots leaker to Atlantic Records

At the start of August, Atlantic Records took legal steps to request that Reddit hand over the IP address of a user the label suspected of leaking a pre-release of ‘Heathens’ by Twenty One Pilots (that was used in the...
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Atlantic Records applies thumbscrews to find Reddit pirate

If you’ve read Stephen Witt’s masterful How Music Got Free book, you’ll know the damage labels felt that pre-release leaks did to both their album sales and the marketing campaigns around them.