Dolby On could help musicians sound better on Twitch livestreams
Audio company Dolby has just launched its Dolby On app for Android, following its earlier release for iOS. It allows users to record high-quality audio and video on their smartphone. More interestingly, however, the company...
April 6, 2020
Twitch will get games for streamers and viewers to play together
Amazon has been publishing games for a while now: its Amazon Game Studios division has been around since 2015. However, the company is preparing a new push, investing “hundreds of millions of dollars” in its games development...
April 3, 2020
Today’s positive coronavirus-related industry news (31 March)
We can’t ignore the bad news for our industry coming out of this Covid-19 pandemic, but writing about the positive things – people, companies and industry bodies taking action and providing support – has felt important. Today’s...
March 31, 2020
Today’s positive coronavirus-related music industry news (27 March)
Let’s start today with Germany, at a time when bodies representing musicians and the music industry are pressing governments around the world for relief and support.
March 27, 2020
Today’s positive coronavirus-related music industry news (25 March)
Start today with the group of streaming services and tech companies announcing contributions to MusiCares' COVID-19 Relief Fund in the US. Amazon Music, Facebook, SiriusXM and Pandora, Spotify, Tidal and YouTube Music...
March 25, 2020
Today’s positive coronavirus-related music industry news (23 March)
Music Ally is trying to write a story every working day, rounding up the good, practical things happening in and around our industry: focusing on relief efforts and other initiatives from the music industry and music / tech...
March 23, 2020
Twitch tipped to reach 37.5m active viewers in the US this year
Amazon’s live-video platform Twitch will be watched by 37.5 million Americans this year, rising to 41.2 million in 2021. At least, that’s research firm eMarketer’s prediction: the first time it’s published estimates...
February 21, 2020
Twitch steps up with a new music partnerships manager
Twitch has a new music partnerships manager: Athena Koumis, formerly of Spotify and Xcite Networks. She announced her new job in social posts yesterday, making it clear that Amazon’s live-video platform wants to get more...
January 15, 2020
Dan Le Sac on what he learned from broadcasting on Twitch
Amazon's live-video platform Twitch is best known for its gaming communities, from creators streaming their play-sessions live to professional esports tournaments. But musicians have also used Twitch. One of them is British...
November 12, 2019
AI-music startup Endel launches a sleep-music Twitch channel
Endel made headlines earlier this year by announcing a distribution partnership with Warner Music Group to release albums created by its AI. Its music is thus now on various streaming services, although its AI-generated soundscapes...
October 4, 2019
Twitch launches its own Twitch Studio broadcasting software
Music Ally has been following the growth of Amazon’s Twitch live-video platform with keen interest, especially as it started to become about more than just gaming. One of the barriers for some musicians eyeing the platform...
August 9, 2019
Gaming star Ninja ditches Twitch for exclusive Mixer deal
By now, Music Ally readers should know Tyler ‘Ninja’ Blevins well: he’s the gaming star who broke Twitch viewing records when playing Fortnite with Drake and Marshmello, and who subsequently signed a deal with UMG to...
August 2, 2019