Twitch warns streamers about new batch of takedown notices
Twitch has been making its case for playing a positive role in the careers of a growing number of musicians: the recent reports it commissioned from Midia Research and from former Spotify chief economist Will Page for...
June 1, 2021
How can memberships and tips economies work for musicians?
Once upon a time, when the music industry talked about crowdfunding it generally meant Kickstarter and other project-based platforms where artists and other people could raise money directly from their fans. There are...
May 28, 2021
King of the Dot is launching a battle rap season with Twitch
Last September we wrote about a partnership between Twitch and battle-rap league King of the Dot, which involved the latter’s Grand Prix 2020 tournament. Now the companies are working together again, on something even...
May 17, 2021
Behind The Campaign: KSHMR
DJ and producer KSHMR had his international breakthrough in 2015 with ‘Secrets’. For the release of ‘One More Round’ in October 2020, a major push was planned, most significantly through a partnership with gaming...
May 5, 2021
Wasserman Music and Twitch launch There is Light livestreams
Amid the licensing arguments, Twitch continues to build its stable of music programming. The latest example is a partnership with talent agency Wasserman's music division to launch a channel called 'There is Light'. Described...
May 5, 2021
Music licensing evolves in response to new tech and trends
With Covid-19 continuing to curtail gigs, festivals and awards ceremonies, the sad-but-true fact is that Britain’s showcase music event of the year has probably been the parliamentary inquiry into music streaming economics. Despite...
May 5, 2021
Twitch Rockonomics study analyses mxmtoon, RAC and other artists
Will Page, the former chief economist at Spotify and PRS for Music, has published a new study of 'Twitch's Rockonomics' that includes case studies of the earnings and audience growth of six music artists on Amazon's livestreaming...
April 29, 2021
Songtradr buys music-for-livestreamers firm Pretzel
Music licensing firm Songtradr is on a bit of a roll-up at the moment. Since raising $30m of funding in July 2020 it has bought three other companies: Big Sync Music, Cuesongs and Song Zu. Make that four other companies:...
April 21, 2021
Twitch report makes its case as a positive force for musicians
Various music rightsholders have made no secret of their desire for Twitch to sign platform-wide music licensing deals, with pressure from the publishing and recordings sectors alike mounting on the Amazon subsidiary. It...
April 14, 2021
Report: Twitch viewing hours have doubled in last year
Online video firms Streamlabs and Stream Hatchet have published their latest analysis of the livestreaming industry, coming from a gaming perspective rather than music concerts. The figures are interesting though: the report...
April 12, 2021
Sandbox Issue 271: Finding a marketing balance and seeking success on Twitch
Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature...
March 10, 2021
Twitch transparency report focuses on safety, not copyright
When we saw headlines about Twitch publishing its first ever transparency report, our news antenna started pinging. Would this be a chance to get data on how many copyright takedowns the service has been hit by from music...
March 3, 2021