Tag: twitch

Twitch has a new music partnerships manager: Athena Koumis, formerly of Spotify and Xcite Networks. She announced her new job in social posts yesterday, making it clear that Amazon’s live-video platform wants to get more...

Amazon's live-video platform Twitch is best known for its gaming communities, from creators streaming their play-sessions live to professional esports tournaments. But musicians have also used Twitch. One of them is British...

Endel made headlines earlier this year by announcing a distribution partnership with Warner Music Group to release albums created by its AI. Its music is thus now on various streaming services, although its AI-generated soundscapes...

Music Ally has been following the growth of Amazon’s Twitch live-video platform with keen interest, especially as it started to become about more than just gaming. One of the barriers for some musicians eyeing the platform...

By now, Music Ally readers should know Tyler ‘Ninja’ Blevins well: he’s the gaming star who broke Twitch viewing records when playing Fortnite with Drake and Marshmello, and who subsequently signed a deal with UMG to...

Earlier this year, live-video service Twitch held its first Twitch Sings: Stream Star contest – a kind of online X-Factor talent show that used the platform’s Twitch Sings karaoke feature. Now it’s launching a follow-up,...

Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease...

Amazon’s live-video service Twitch is trying a new way to persuade people to stump up cash to support their favourite broadcasters: subscriber streams. Those would be exclusive streams for subscribers only, although casual...

Here’s a generational test: do you remember Bebo? Did you have a profile on it? The social network’s heyday, in western Europe at least, was in 2006-2008, before an $850m acquisition by AOL that coincided neatly with...

We know Teespring well for its work with music companies and artists around merchandise, but it also has a thriving business making merch for ‘creators’ – social and livestreaming-video stars. That’s more the focus...

Painting, Doctor Who and crowds playing Pokémon have all attracted healthy audiences on Amazon’s Twitch live-video service. Could round-the-clock AI-generated piano music be the platform’s next craze? Okay, it lacks...

If you were a a popular gamer on video service Twitch, how much do you think game-publishers would pay you to promote their new titles? According to the Wall Street Journal it’s between $25k and $50k an hour, for those...