Tag: twitch

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Twitch warns streamers about new batch of takedown notices

Twitch has been making its case for playing a positive role in the careers of a growing number of musicians: the recent reports it commissioned from Midia Research and from former Spotify chief economist Will Page for...
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How can memberships and tips economies work for musicians?

Once upon a time, when the music industry talked about crowdfunding it generally meant Kickstarter and other project-based platforms where artists and other people could raise money directly from their fans. There are...
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King of the Dot is launching a battle rap season with Twitch

Last September we wrote about a partnership between Twitch and battle-rap league King of the Dot, which involved the latter’s Grand Prix 2020 tournament. Now the companies are working together again, on something even...
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Behind The Campaign: KSHMR

DJ and producer KSHMR had his international breakthrough in 2015 with ‘Secrets’. For the release of ‘One More Round’ in October 2020, a major push was planned, most significantly through a partnership with gaming...
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Wasserman Music and Twitch launch There is Light livestreams

Amid the licensing arguments, Twitch continues to build its stable of music programming. The latest example is a partnership with talent agency Wasserman's music division to launch a channel called 'There is Light'. Described...
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Music licensing evolves in response to new tech and trends

With Covid-19 continuing to curtail gigs, festivals and awards ceremonies, the sad-but-true fact is that Britain’s showcase music event of the year has probably been the parliamentary inquiry into music streaming economics. Despite...
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Twitch Rockonomics study analyses mxmtoon, RAC and other artists

Will Page, the former chief economist at Spotify and PRS for Music, has published a new study of 'Twitch's Rockonomics' that includes case studies of the earnings and audience growth of six music artists on Amazon's livestreaming...
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Songtradr buys music-for-livestreamers firm Pretzel

Music licensing firm Songtradr is on a bit of a roll-up at the moment. Since raising $30m of funding in July 2020 it has bought three other companies: Big Sync Music, Cuesongs and Song Zu. Make that four other companies:...
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Twitch report makes its case as a positive force for musicians

Various music rightsholders have made no secret of their desire for Twitch to sign platform-wide music licensing deals, with pressure from the publishing and recordings sectors alike mounting on the Amazon subsidiary. It...
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Report: Twitch viewing hours have doubled in last year

Online video firms Streamlabs and Stream Hatchet have published their latest analysis of the livestreaming industry, coming from a gaming perspective rather than music concerts. The figures are interesting though: the report...
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Sandbox Issue 271: Finding a marketing balance and seeking success on Twitch

Lead: Which Twitch Mix Fits? – Music is essential to the Twitch experience, but Twitch’s formal relationship with music is still a little murky – albeit with the launch of the licensed Soundtrack by Twitch feature...
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Twitch transparency report focuses on safety, not copyright

When we saw headlines about Twitch publishing its first ever transparency report, our news antenna started pinging. Would this be a chance to get data on how many copyright takedowns the service has been hit by from music...