‘Old Town Road’ and ‘Bad Guy’ get new remix versions
Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease...
July 12, 2019
Twitch launches ‘subscriber streams’ feature in beta
Amazon’s live-video service Twitch is trying a new way to persuade people to stump up cash to support their favourite broadcasters: subscriber streams. Those would be exclusive streams for subscribers only, although casual...
June 27, 2019
Amazon’s Twitch has acquired venerable social network Bebo
Here’s a generational test: do you remember Bebo? Did you have a profile on it? The social network’s heyday, in western Europe at least, was in 2006-2008, before an $850m acquisition by AOL that coincided neatly with...
June 19, 2019
Teespring teams up with Twitch for new merch partnership
We know Teespring well for its work with music companies and artists around merchandise, but it also has a thriving business making merch for ‘creators’ – social and livestreaming-video stars. That’s more the focus...
June 19, 2019
Melodrive launches 24-hour Twitch channel of AI-generated music
Painting, Doctor Who and crowds playing Pokémon have all attracted healthy audiences on Amazon’s Twitch live-video service. Could round-the-clock AI-generated piano music be the platform’s next craze? Okay, it lacks...
June 10, 2019
Twitch gamers can earn up to $50k an hour from games publishers
If you were a a popular gamer on video service Twitch, how much do you think game-publishers would pay you to promote their new titles? According to the Wall Street Journal it’s between $25k and $50k an hour, for those...
May 21, 2019
Sandbox Issue 228: Marketing on a Budget
Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
May 15, 2019
Anjunabeats clears 350 tracks for use in Twitch livestreams
Dance label Anjunabeats wants more of its music to be used by people streaming their gaming sessions on Amazon’s Twitch platform. “Starting today, we’ve made 350+ tracks available to soundtrack your @Twitch...
May 14, 2019
Twitch viewing grew by 35% year-on-year in first quarter of 2019
Video analytics firm StreamElements has published its latest report about the online-video market, including some useful data on Amazon’s Twitch platform. It claims Twitch generated 2.7bn hours of content-viewing hours...
April 23, 2019
Twitch Sings karaoke game launches with ‘thousands’ of songs
Amazon’s live-video service Twitch announced plans to launch a karaoke-style game called ‘Twitch Sings’ in October 2018, providing its community of creators with a way to sing solo or duets, while getting viewers to...
April 15, 2019
Nav promoted his new album in Fortnite stream with Ninja
Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile,...
March 25, 2019
Twitch Sings karaoke contest will offer a $20k grand prize
Last October, we wrote about Twitch Sings: plans by Amazon’s live-video service to launch a karaoke-style feature for creators on its platform. It was a partnership with music-games firm Harmonix (of Rock Band fame) that...
March 4, 2019