DistroKid will fast-track artists to Twitch affiliate status
Anyone can join Twitch, but you can’t start making decent money from it until you have ‘affiliate’ status, which unlocks features like channel subscriptions, bits and ad revenue sharing. DistroKid is the...
February 25, 2021
Twitch overdubs Metallica live performance with folk music
If you haven’t watched the video clip of the moment a Metallica livestream on Twitch had its audio abruptly switched to a pastoral folk tune, we thoroughly recommend it, not least for the viewer in the chat who immediately...
February 22, 2021
Report: 24m hours of music were watched on Twitch in January
Music-focused channels were streamed for 24m hours in January, according to a report published by StreamElements using data from analytics firm Rainmaker·gg. “At this same time in 2020, it was only averaging around...
February 17, 2021
TikTok’s forced sale ‘shelved’ by Biden administration
If you, like us, had been wondering whether the incoming US Biden administration would continue with the forced sale of TikTok, it seems the answer is: nope. The Wall Street Journal reported yesterday that the deal involving...
February 11, 2021
Defected Records to launch slate of original shows for Twitch
Twitch continues to be a touchy subject for major rightsholders in the music industry, but Amazon’s livestreaming service is also forging partnerships with independent labels – particularly in the dance world. Defected...
February 4, 2021
Amazon Music commissions ‘Variety Hour Special’ for Arlo Parks
Amazon Music’s latest artist partnership takes its cues from TV in the 1960s and 1970s, when ‘variety hour special’ shows would be fronted by an artist, with other acts taking part. Next Friday (29 January)...
January 22, 2021
Scruff of the Neck launches live music shows on Twitch
British live music promoter Scruff of the Neck is trying out a new business model on livestreaming service Twitch. It’s launching a channel called Scruff of the Neck TV, which will be airing three-hour shows with live...
January 18, 2021
Report claims Twitch viewing hours grew by 83% in 2020
Video streaming industry firm StreamElements has published its latest report on the state of the livestreaming market, using data from analytics firm Arsenal·gg. Among the claims: that Twitch saw its viewing hours grow...
January 13, 2021
NMPA boss steps up Twitch criticism with op-ed article
Check your watches! We appear to have reached the traditional ‘op-ed in Billboard’ stage of the NMPA’s licensing battle with Twitch. In it, David Israelite takes aim at the livestreaming service’s...
December 3, 2020
Twitch ‘open minded to new structures’ for music licences
Amid growing unrest from Twitch’s creator community about music-related DMCA takedowns – not to mention the unrest among music rightsholders that has spurred that barrage – Amazon’s live video service has addressed...
November 12, 2020
Amazon Music to host Dolly Parton Christmas livestream
If you're the kind of person who shouts at people who put their Christmas decorations too early, look away now. Dolly Parton is doing a Christmas-themed livestream for Amazon Music... on 13 November. 'Dolly Parton's Comin'...
November 10, 2020
FIFA 21 adds music-disabling option to help game streamers
The knock-on effects from rightsholders' pressure on Twitch over music licensing are starting. Games publisher Electronic Arts has added a new menu option to its FIFA 21 game: 'Disable All Music For Streaming Purposes'. That...
October 28, 2020