Tag: twitch

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Dan Le Sac on what he learned from broadcasting on Twitch

Amazon's live-video platform Twitch is best known for its gaming communities, from creators streaming their play-sessions live to professional esports tournaments. But musicians have also used Twitch. One of them is British...
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AI-music startup Endel launches a sleep-music Twitch channel

Endel made headlines earlier this year by announcing a distribution partnership with Warner Music Group to release albums created by its AI. Its music is thus now on various streaming services, although its AI-generated soundscapes...
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Twitch launches its own Twitch Studio broadcasting software

Music Ally has been following the growth of Amazon’s Twitch live-video platform with keen interest, especially as it started to become about more than just gaming. One of the barriers for some musicians eyeing the platform...
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Gaming star Ninja ditches Twitch for exclusive Mixer deal

By now, Music Ally readers should know Tyler ‘Ninja’ Blevins well: he’s the gaming star who broke Twitch viewing records when playing Fortnite with Drake and Marshmello, and who subsequently signed a deal with UMG to...
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Second Twitch Sings: Stream Star contest includes record-deal prize

Earlier this year, live-video service Twitch held its first Twitch Sings: Stream Star contest – a kind of online X-Factor talent show that used the platform’s Twitch Sings karaoke feature. Now it’s launching a follow-up,...
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‘Old Town Road’ and ‘Bad Guy’ get new remix versions

Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease...
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Twitch launches ‘subscriber streams’ feature in beta

Amazon’s live-video service Twitch is trying a new way to persuade people to stump up cash to support their favourite broadcasters: subscriber streams. Those would be exclusive streams for subscribers only, although casual...
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Amazon’s Twitch has acquired venerable social network Bebo

Here’s a generational test: do you remember Bebo? Did you have a profile on it? The social network’s heyday, in western Europe at least, was in 2006-2008, before an $850m acquisition by AOL that coincided neatly with...
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Teespring teams up with Twitch for new merch partnership

We know Teespring well for its work with music companies and artists around merchandise, but it also has a thriving business making merch for ‘creators’ – social and livestreaming-video stars. That’s more the focus...
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Melodrive launches 24-hour Twitch channel of AI-generated music

Painting, Doctor Who and crowds playing Pokémon have all attracted healthy audiences on Amazon’s Twitch live-video service. Could round-the-clock AI-generated piano music be the platform’s next craze? Okay, it lacks...
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Twitch gamers can earn up to $50k an hour from games publishers

If you were a a popular gamer on video service Twitch, how much do you think game-publishers would pay you to promote their new titles? According to the Wall Street Journal it’s between $25k and $50k an hour, for those...
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Sandbox Issue 228: Marketing on a Budget

Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...