AI-music startup Endel launches a sleep-music Twitch channel
Endel made headlines earlier this year by announcing a distribution partnership with Warner Music Group to release albums created by its AI. Its music is thus now on various streaming services, although its AI-generated soundscapes...
October 4, 2019
Twitch launches its own Twitch Studio broadcasting software
Music Ally has been following the growth of Amazon’s Twitch live-video platform with keen interest, especially as it started to become about more than just gaming. One of the barriers for some musicians eyeing the platform...
August 9, 2019
Gaming star Ninja ditches Twitch for exclusive Mixer deal
By now, Music Ally readers should know Tyler ‘Ninja’ Blevins well: he’s the gaming star who broke Twitch viewing records when playing Fortnite with Drake and Marshmello, and who subsequently signed a deal with UMG to...
August 2, 2019
Second Twitch Sings: Stream Star contest includes record-deal prize
Earlier this year, live-video service Twitch held its first Twitch Sings: Stream Star contest – a kind of online X-Factor talent show that used the platform’s Twitch Sings karaoke feature. Now it’s launching a follow-up,...
July 31, 2019
‘Old Town Road’ and ‘Bad Guy’ get new remix versions
Once upon a time, remixes were usually an easy way to provide B-sides for singles and/or cuts more suited for club DJs. In the post-Despacito era, they’re becoming a strong tactic to give already-big tracks a new lease...
July 12, 2019
Twitch launches ‘subscriber streams’ feature in beta
Amazon’s live-video service Twitch is trying a new way to persuade people to stump up cash to support their favourite broadcasters: subscriber streams. Those would be exclusive streams for subscribers only, although casual...
June 27, 2019
Amazon’s Twitch has acquired venerable social network Bebo
Here’s a generational test: do you remember Bebo? Did you have a profile on it? The social network’s heyday, in western Europe at least, was in 2006-2008, before an $850m acquisition by AOL that coincided neatly with...
June 19, 2019
Teespring teams up with Twitch for new merch partnership
We know Teespring well for its work with music companies and artists around merchandise, but it also has a thriving business making merch for ‘creators’ – social and livestreaming-video stars. That’s more the focus...
June 19, 2019
Melodrive launches 24-hour Twitch channel of AI-generated music
Painting, Doctor Who and crowds playing Pokémon have all attracted healthy audiences on Amazon’s Twitch live-video service. Could round-the-clock AI-generated piano music be the platform’s next craze? Okay, it lacks...
June 10, 2019
Twitch gamers can earn up to $50k an hour from games publishers
If you were a a popular gamer on video service Twitch, how much do you think game-publishers would pay you to promote their new titles? According to the Wall Street Journal it’s between $25k and $50k an hour, for those...
May 21, 2019
Sandbox Issue 228: Marketing on a Budget
Lead: You can throw cash at a campaign and make headlines for how much you actually spent. But what about the other end of the spending spectrum where there is a tiny (or non-existent) budget? We look at some of the main...
May 15, 2019