Twitch Sings is a karaoke-style game for the live-streaming service
Amazon’s live-video platform Twitch held its annual TwitchCon event this weekend in San Jose, and there were some announcements relating to music. Prime among them is something called Twitch Sings, courtesy of a partnership...
October 29, 2018
Gaming star Ninja to curate an album with Astralwerks
We’ve been writing about gaming star Tyler ‘Ninja’ Blevins for some time now: he broke online-viewing records while playing Fortnite with Drake earlier this year, before winning a pro-amateur tournament of that game...
October 29, 2018
Report suggests Twitch still dominates the live-video market
We’re used to thinking about YouTube as the dominant online-video platform, and it is… for pre-recorded videos. But for livestreams, Amazon’s Twitch subsidiary remains top dog. At least, this is the verdict of a report...
October 26, 2018
Ninja gets 10m Twitch followers (and a Lollapalooza slot)
Tyler Blevins (aka Ninja) is the gamer who’s been attracting big audiences on Twitch and YouTube alike with his videos playing the game Fortnite. Oh, and he’s also the chap who helped Drake and Marshmello clamber on to...
August 6, 2018
Twitch launches Creator Camp to teach livestreaming skills
Amazon’s live-video platform Twitch wants to help people build audiences on their channels. It has just launched a site called Twitch Creator Camp, taking a leaf out of YouTube’s playbook (or, indeed, its actual ‘Playbook’...
July 25, 2018
Twitch gamers hit by DMCA takedowns for copyrighted music
A number of popular gaming stars on video-streaming platform Twitch were temporarily banned, after their channels received DMCA strikes for using copyrighted music. xQc, Sinatraa, Daequan, Alfie, Avxry, KittyPlays, Pokelawls,...
June 26, 2018
Sandbox Issue 200: Pod it like it’s Hot
This week’s lead feature looks at podcasting, and its relevance to labels and artists. With an estimated 484 million podcast listeners worldwide at the end of 2017, can the format help bring back some of the context to...
March 21, 2018
Twitch attracted 15m unique daily viewers in 2017
We were starting to wonder why Amazon’s Twitch live-video platform hadn’t published its usual year-end review of its stats. It turns out the company was turning the annual post into a comic strip. Among the key stats...
February 7, 2018
Going live: how livestreaming video can be used for music marketing
From Facebook Live and Twitch to apps like YouNow and Live.ly, livestreaming video is a burgeoning medium for individual creators and media brands alike. And music? A panel at Music Ally’s Sandbox Summit conference in...
October 11, 2017
Sandbox 178: Mixed Up
Lead: mixtapes have long been used in hip-hop, often when acts are starting out and wanting to create a buzz around themselves. Now they are becoming more common as major acts use them as an embellishment to an existing...
April 26, 2017
Twitch opens up monetisation to more of its broadcasters
Live-streamers on Twitch have been able to make money from their broadcasts by joining the service’s ‘Partner Program’. Now it’s launching a separate tier for others. “Introducing the Twitch Affiliate Program,...
April 24, 2017
Kasabian take to Twitch for music and game live streams
Kasabian are the latest band to work with Amazon on a digital marketing campaign, and in their case, Amazon’s live-video subsidiary Twitch is playing a major role. Yesterday, the band visited Twitch’s studios in London...
April 18, 2017