Tag: u2

Apple’s decision to give U2’s new album to every single iTunes user in 2014 went down badly with non-fans.

To NFT or ‘knot to NFT? Metal band get cryptically non-fungible Cryptic teaser campaigns, hidden audio snippets and NFTs are all common components in music marketing today – but metal band Slipknot have decided to roll...

U2 are the latest heritage artist to be getting their archive of music videos spiffed up for modern-day viewers online. The band's YouTube channel is relaunching as part of a collaboration between UMG's Island Records,...

U2 are the latest artist to ink a partnership with both SiriusXM and its Pandora subsidiary. The band are launching something called U2X Radio, which will include their own station on SiriusXM’s satellite-radio service...

Indian streaming service JioSaavn has been commissioning original tracks and remixes for a while now, but its latest example takes things up several notches in terms of the participating artists. U2 have teamed up with...

Forbes has published its annual ‘Celebrity 100’ list of the highest-paid entertainers in the world, with many headlines (and inevitable internet arguments) focusing on its claim that Kylie Jenner is set to be “the...

In an interview with Rolling Stone, U2’s Bono provided an interesting insight into the creative challenges that streaming is providing for even the most established of bands. “We're back to the Fifties now, where the...

We’ve reported on the growth of Ticketmaster’s Verified Fan initiative earlier in this bulletin, but in separate news yesterday, the company had some news on the artist front. U2 are going to use Verified Fan for all...

Lead: Speak to any artist and ask them what social platform they prefer most and chances are they’ll say Instagram. Away from the trolling on Twitter and the sinkhole of posts on Facebook, Instagram offers a calmer place...

Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...

The latest artist speaking their mind on streaming income for musicians is Larry Mullen Jr of U2. “Companies like Spotify, the new Apple service, and all the others are really going to have to pay artists more,” he said...

Apple’s future ambitions in virtual reality have been the topic of some discussion in the tech world, but the company is already exploring VR with a music angle. Having sponsored a 360-degree video for The Weeknd’s...