Campaigns :: 17 November 2021 – Slipknot, U2, Emerson, Lake and Palmer, Fred again..
To NFT or ‘knot to NFT? Metal band get cryptically non-fungible Cryptic teaser campaigns, hidden audio snippets and NFTs are all common components in music marketing today – but metal band Slipknot have decided to roll...
November 17, 2021
U2’s YouTube channel relaunches with remastered music videos
U2 are the latest heritage artist to be getting their archive of music videos spiffed up for modern-day viewers online. The band's YouTube channel is relaunching as part of a collaboration between UMG's Island Records,...
September 18, 2020
U2 to launch their own radio channel on SiriusXM and Pandora
U2 are the latest artist to ink a partnership with both SiriusXM and its Pandora subsidiary. The band are launching something called U2X Radio, which will include their own station on SiriusXM’s satellite-radio service...
December 5, 2019
JioSaavn brings U2 and A.R. Rahman together for new track
Indian streaming service JioSaavn has been commissioning original tracks and remixes for a while now, but its latest example takes things up several notches in terms of the participating artists. U2 have teamed up with...
November 22, 2019
U2 still the top-earning musicians in Forbes Celebrity chart
Forbes has published its annual ‘Celebrity 100’ list of the highest-paid entertainers in the world, with many headlines (and inevitable internet arguments) focusing on its claim that Kylie Jenner is set to be “the...
July 18, 2018
Bono says streaming made U2 ‘rediscover songwriting’
In an interview with Rolling Stone, U2’s Bono provided an interesting insight into the creative challenges that streaming is providing for even the most established of bands. “We're back to the Fifties now, where the...
January 2, 2018
U2 to use Ticketmaster Verified Fan platform for US tour
We’ve reported on the growth of Ticketmaster’s Verified Fan initiative earlier in this bulletin, but in separate news yesterday, the company had some news on the artist front. U2 are going to use Verified Fan for all...
November 3, 2017
Sandbox Issue 188: Wham, Bam, Instagram
Lead: Speak to any artist and ask them what social platform they prefer most and chances are they’ll say Instagram. Away from the trolling on Twitter and the sinkhole of posts on Facebook, Instagram offers a calmer place...
September 29, 2017
Brand Aid Part 1 – Sandbox 159
Brand partnerships used to be straightforward for musicians. But with the steady march of digital, these deals can include anything from app sponsorship to VR. Over the next two sandboxes, we will examine where brand partnerships...
August 9, 2016
U2 star Larry Mullen Jr calls for rise in streaming payouts
The latest artist speaking their mind on streaming income for musicians is Larry Mullen Jr of U2. “Companies like Spotify, the new Apple service, and all the others are really going to have to pay artists more,” he said...
November 10, 2015
Apple teams up with Chris Milk’s Vrse for U2 VR video
Apple’s future ambitions in virtual reality have been the topic of some discussion in the tech world, but the company is already exploring VR with a music angle. Having sponsored a 360-degree video for The Weeknd’s...
October 28, 2015
U2 frontman Bono’s A to Z of 2014: including iTunes and Spotify
Still recovering from a serious cycling accident, U2 frontman Bono published a lengthy "A to Z of 2014" blog post on the band's website yesterday, to mark the new year. It includes his latest views on the infamous iTunes...
January 2, 2015