The digital music industry in East Africa is growing, as smartphone penetration and internet connectivity improve – should the global music industry be paying more attention?
Tag: Uganda
Mdundo reports 20 million active users across Africa
Mdundo, the African streaming service that supplies music free of charge, supported by advertising from leading African brands, announced in June that it wanted 50 million users by 2025.
Country Profile – East Africa 2021
East Africa’s digital music industry might live in the shadow of Nigeria and South Africa but it is growing quickly, thanks to the rise of the smartphone.
MTN Uganda says Tidal deal part of telco’s ’do or die’ strategy
Music Ally recently reported on Tidal’s latest deal with a telco: MTN Uganda, representing its first move into Africa. Now the telco’s chief marketing officer Olivier Prentout has been talking to Reuters about how the deal fits in to MTN’s wider strategy.
Tidal enters Africa with telco MTN, starting with Uganda
Tidal is the latest global music-streaming service to target Africa as its next region for growth. The company has announced a partnership with telco MTN, kicking off with a bundle deal in Uganda.