Slasher film: Slash & Miles Kennedy get fans to record gig
Unless you’re Jack White, chances are you just accept fans using their cameras at concerts as par for the course these days (although people filming on an iPad is a step too far). Way ahead of the smartphone era, back in...
October 16, 2018
Island Records launches Landmrk-powered Ariana Grande campaign
Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
August 20, 2018
Researcher suggests Facebook is working on ‘Talent Show’ feature
Could the world’s biggest social network have plans to park its tanks on the X Factor and The Voice’s lawns? Researcher Jane Manchun Wong has uncovered what may be plans for a new Facebook feature called ‘Talent Show’...
August 1, 2018
Smule rebrands its singing app after reaching 50m active users
User-generated content around music and video is all the rage in 2018, following the $800m+ exit of Musical.ly and the licensing moves by Facebook and Instagram that have led to new lip-sync and music-stories features for...
July 16, 2018
Drake ‘Scorpion’ album does more than 1bn first-week streams
This is where we’re at in the evolution of music-streaming: a single album has been streamed more than 1bn times in its first week after release. That album, of course, is Drake’s ‘Scorpion’, with label Republic...
July 9, 2018
UGC video app Triller signs a Universal Music deal
Is Triller the new Musical.ly? Pitched as a ‘Music Video Maker’ app, it helps people make their own music videos alone or collaborating with friends, with clever auto-editing features to make the results look professional....
June 29, 2018
Blur open UGC tour diary
Ahead of their Coachella show this weekend, Blur have created a digital tour diary for fans to contribute to during their 2013 tour.
April 12, 2013
Sandbox Issue Seventy One: Remixed Message
Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity...
October 17, 2012
Kutiman: The latest UGC sensation on YouTube
Okay, so we're a bit late on this one. But Israeli muso Ophir Kutiel (or Kutiman, as he calls himself) has become the latest music star on YouTube.
March 12, 2009