In the year or so since its launch, AI startup Kaiber has been making waves, being used by artists such as Kid Cudi, Linkin Park and Grimes, and has generated 5 million sign-ups in this time. Recently, it has announced the launch of an app which includes some interesting – and in-app only – new features […]
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the artist Laufey, which AWAL created to celebrate the release of her new album “Bewitched”. Upon looking into where this website was built on, we discovered the tool Wyng, which made us curious to find out more. Here’s what we found. […]
There are various different tools that artist teams can rely on to help run creator marketing campaigns, and often they will use them in combination with each other for different purposes. VoxFeed is an interesting platform, because it’s potentially a cost-effective solution to generate UGC across social platforms, and might provide teams with some flexibility […]
YouTube has published its annual ‘Culture & Trends Report’ to coincide with one of the online-video industry’s biggest events, VidCon.
This is a guest post by an established independent artist and songwriter, with tens of millions of streams to their name. After researching a number of platforms in the micro-sync […]
It’s nothing to do with music – yet – but startup Playbyte is an inventive mash-up of some of 2021’s big consumer tech trends.
The long-running debate over YouTube and ‘safe harbours’ for internet platforms that let users upload content isn’t going to be settled any time soon. However, a new ruling from the […]
Alicia Keys is the latest artist getting fans to provide the content for a marketing campaign. Her new website Memories of A Minor harks back to her debut album ‘Songs in A […]
There’s a lot of ways to drive both attention and consumption towards an artist’s music: campaign activations like micro-games, listening parties, UGC campaigns, or competitions are all keenly sought by […]
2020 has been an unprecedented year for the world and the music industry alike. With no live events, more importance was placed on other industry verticals – and while many […]
In 2017, Sarah Beth Perry developed the idea for the “fan engagement” platform With The Band while she was studying Entrepreneurship and Music Business at Belmont University in Nashville. The […]
“Social media is the new music consumption; it just isn’t being fully monetised or utilised,” claims a new report published by consultancy firm Midia Research, and commissioned by content-recognition and rights management firm Audible Magic.
(Which, understandably, has a keen interest in the music industry making more of user-generated content (UGC) on social platforms.)
The report claims that music-related UGC revenue will be worth $4bn in 2020, with $2.2bn of that being “potential music rights holder income”. That’s an important ‘potential’.