Tag: ugc

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Queen launch three fan-made music videos with YouTube

In July this year, Queen and Universal Music Group announced a contest with YouTube called ‘You Are The Champions’, tasking fans with creating new videos for three of the band’s hits. Three months on, and the winning...
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SuperM create UGC-powered Canvases on Spotify

On Friday, we covered Spotify starting to slowly open up its Canvas feature to more acts and posting a related blog that gives tips on how those using it can get the most out of its assorted features. One of the tips was...
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UGC is the key success metric on TikTok says Fanbytes founder

MBW has an interview with Timothy Armoo, founder and CEO of Fanbytes, where he talks about the TikTok campaign for Decca-signed act Aurora based around her track ‘The River’ which was about sending out “a positive...
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Aussie fans can create videos with Ed Sheeran’s official app

The launch of a smartphone app for fans to create and share their own videos with Ed Sheeran’s music (legally!) forming the soundtrack should be big news. But it seems that the Ed No. 6 app is only available in Australia...
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Sandbox Issue 233: Shopping Around: Making Online Stores Add Up

Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms...
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Queen launch UGC contest as ‘Bohemian Rhapsody’ reaches 1bn views

Fuelled by the recent biopic, Queen’s ‘Bohemian Rhapsody’ has become the first pre-1990s video to pass 1bn views on YouTube. The achievement has been marked by a new, remastered ‘HD’ version of the video on Queen’s...
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User-generated content may account for $1.2bn of music revenues

Billboard’s latest article about Facebook’s music strategy is interesting, but the sentence that jumped out at us is actually towards the end of the piece. “UGC already accounts for $1.2 billion of the global recorded-music...
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Facebook expands its UGC licensing deals to India and Thailand

Spotify, YouTube Music and now Facebook: who *isn’t* launching their music activities in India this year? Of course, Facebook isn’t running its own music-streaming service there. Instead, the social network has expanded...
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Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...
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Slasher film: Slash & Miles Kennedy get fans to record gig

Unless you’re Jack White, chances are you just accept fans using their cameras at concerts as par for the course these days (although people filming on an iPad is a step too far). Way ahead of the smartphone era, back in...
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Island Records launches Landmrk-powered Ariana Grande campaign

Ariana Grande is the latest artist to send her fans on a real-world treasure hunt for digital content, courtesy of location-based marketing startup Landmrk. Label Island Records has worked with the startup to launch a campaign...
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Researcher suggests Facebook is working on ‘Talent Show’ feature

Could the world’s biggest social network have plans to park its tanks on the X Factor and The Voice’s lawns? Researcher Jane Manchun Wong has uncovered what may be plans for a new Facebook feature called ‘Talent Show’...