Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing
Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped...
January 9, 2020
Tencent finalises 10% stake in UMG, with more to come?
It had been reported that Vivendi was keen to finalise its deal to sell 10% of Universal Music Group to a Tencent-led consortium by the end of 2019. It just about squeaked in, with the agreement signed on New Year’s Eve....
January 2, 2020
UMG, EMI Trust and The eXceL Project back Secret Studio
As part of a collaboration between UMG, the EMI Trust and youth-community charity The eXceL Project, the three-day education programme Secret Studio has resulted in the release of two new original tracks. The eXceL Project’s...
December 11, 2019
Universal Music Group launches RedRecords with AirAsia
Richard Branson might have launched Virgin Records and Virgin Airlines but they were two very distinct entities. Now the two worlds are now colliding as Universal Music Group is partnering with Malaysian airline AirAsia to...
December 9, 2019
Tencent may seek partners for Universal Music investment
It’s been known for some time that Chinese tech firm Tencent is in talks to buy a 10% stake in Universal Music Group, with an option to acquire another 10% for up to a year afterwards. The deal is thought to value UMG at...
November 19, 2019
The Fader investigates UMG’s streaming-compilations strategy
Music website The Fader has been doing some digging into a series of streaming compilations released by Universal Music Group. It claims that UMG has released ‘hundreds’ of albums on Spotify based on specific topics...
October 30, 2019
UMG expands its college-marketing program into °1824 team
Universal Music Group is shaking up its ‘college lifestyle marketing program’ in the US, with a new team, and brand, called °1824. The label describes it as “a new marketing, content and experiences team powered by...
October 18, 2019
Vivendi set for Tencent UMG investment, plus interest from others
Vivendi’s latest quarterly financial results yesterday provided us with an update on the company’s plans to sell up to half of Universal Music off to partners. Talks with Tencent to buy up to 20% of UMG continue: Vivendi said that...
October 18, 2019
UMG’s video growth plans
Universal Music Group has long had bold ambitions in visual content – with its Globe Production arm being the most obvious place to point towards in terms of what it has been doing here over the years. But there is more...
October 11, 2019
UMG’s new venture shows the power of independent Indian hip-hop
Universal Music Group made a very interesting move in India yesterday, with its Universal Music India (UMI) subsidiary teaming up with artist and entrepreneur Nas’ Mass Appeal Records to launch a new label called Mass...
August 21, 2019
YouTube to host ‘Lover’s Lounge’ live event for Taylor Swift
Taylor Swift’s new album ‘Lover’ drops on 23 August, and she has teamed up with YouTube for a live-streamed event the day before called ‘Lover’s Lounge (Live)’. It’ll see Swift performing a new track from the...
August 16, 2019
Executive moves: Adam Block and Per Sundin take new roles
The revolving door between major labels and streaming services continues to spin – and it IS a revolving door: UMG’s recent hiring of Spotify’s Mike Biggane as its EVP of music strategies and tactics shows the flow...
August 8, 2019