Tag: umg

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UMG and Gameloft launch Queen: Rock Tour mobile game

After a fan-made music videos contest and the band’s official TikTok debut, the latest stage in Queen’s digital strategy has been revealed: a mobile game. It’s called ‘Queen: Rock Tour’, and...
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UMG and Lego’s Vidiyo app creates its first star: L.L.A.M.A

Who had 19 February in the ‘When will the first Lego minifigure sign a deal with a record label?’ sweepstakes? A niche sweepstakes, we admit… But yes: a DJ/producer character called L.L.A.M.A has secured...
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UMG relaunches Virgin Music with indie services focus

Universal Music Group is relaunching the Virgin music brand as a new artist and label services division: its latest arm focused on the independent sector. For now, the relaunched brand will be operating in the US, Japan,...
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UMG and Big Hit Entertainment to co-launch a US K-Pop label

A livestreamed announcement involving Universal Music Group and Big Hit Entertainment last night, complete with the corporate big guns of both companies, may have raised thoughts of an acquisition or merger of some kind....
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Universal Music Group to go public with Amsterdam listing

The London Stock Exchange may be the listing venue of choice for companies like Hipgnosis and Round Hill Music, but Universal Music Group will be going public on a different European exchange – later this year. Parent company...
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Sandbox Issue 269: Indie-Visible: balancing Indie rock marketing on streaming and IRL

Lead: Indie-Visible – Marketing indie rock bands on streaming platforms can be tricky for a number of reasons: their traditionally album-based release cycle goes counter to the current approach of endless singles; their...
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UMG and YG co-invest in VenewLive livestreaming platform

We seem to have arrived at the ‘huge corporations buying in to the livestreaming platforms space’ phase of the Covid-19 pandemic. Tencent Music invested in Wave last November, having already attracted big audiences...
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Triller hits back at UMG claiming artists can license direct

If you thought Donald Trump’s advisers’ attempts to overturn the US presidential election would be the most surprising legal arguments you’d hear in 2021… Well, Triller might just have, ahem, trumped...
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Universal Music blasts Triller and removes its music

Short videos app Triller is in the doghouse with Universal Music Group, in a big way. UMG has pulled its music from the app and slammed the company in a statement sent to journalists. “We will not work with platforms...
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Universal Music Group could now go public by the end of 2021

A consortium led by Chinese tech giant Tencent has completed its deal to buy another 10% stake in Universal Music Group, valuing the major label at €30bn overall. The consortium now owns 20% of UMG, with majority owner...
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UMG and Lego’s partnership spawns Vidiyo music video-making app

In April 2020, Universal Music Group and Lego announced that they were working together on some new music-focused products for kids, to be released in 2021. Now the first of those products has been unveiled. It’s called...
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UMG signs music licensing deal with fitness service Variis

Variis isn’t a fitness startup as such: it’s a fitness app launched last March by Equinox Media, owner of a chain of gyms in the US. The app works with a Peloton-style connected exercise bike, which costs $2,500,...