Posted inNews

Instagram tipped to debut TikTok-style ‘Clips’ feature’

If anything is qualified to be a ’TikTok killer’ it’s Instagram, and it seems like the app is readying a new feature that may strike directly at Bytedance’s buzzy social app.

The feature is called ‘Clips’, and it has been uncovered by source-code digger Jane Manchun Wong, who’s been reverse-engineering the latest version of Instagram’s app.

“Instagram has been working on a new Story Camera mode called ‘Clips’ since early July,” she wrote. “Just like TikTok, ‘Clips’ allows users to record segments of videos into a single video Story. Just like TikTok, users can overlay music on clips. Just like TikTok, users can adjust the speed and timer of each video clips.”

Posted inSandbox

Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what they do and where they are taking synch – plus consider how AI is set to shake things up […]

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Posted inMarketing, Sandbox

Sandbox Issue Seventy One: Remixed Message

Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity has, however, taken the shine off them a little. With everyone from underground acts to superstars doing them, can such competitions retain not just their relevance but also their vim?

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