Tag: user-generated content
Queen launch three fan-made music videos with YouTube
In July this year, Queen and Universal Music Group announced a contest with YouTube called ‘You Are The Champions’, tasking fans with creating new videos for three of the band’s hits. Three months on, and the winning...
October 25, 2019
UGC is the key success metric on TikTok says Fanbytes founder
MBW has an interview with Timothy Armoo, founder and CEO of Fanbytes, where he talks about the TikTok campaign for Decca-signed act Aurora based around her track ‘The River’ which was about sending out “a positive...
October 11, 2019
Instagram tipped to debut TikTok-style ‘Clips’ feature’
If anything is qualified to be a ’TikTok killer’ it’s Instagram, and it seems like the app is readying a new feature that may strike directly at Bytedance’s buzzy social app. The feature is called ‘Clips’,...
September 12, 2019
User-generated content may account for $1.2bn of music revenues
Billboard’s latest article about Facebook’s music strategy is interesting, but the sentence that jumped out at us is actually towards the end of the piece. “UGC already accounts for $1.2 billion of the global recorded-music...
April 26, 2019
Facebook expands its UGC licensing deals to India and Thailand
Spotify, YouTube Music and now Facebook: who *isn’t* launching their music activities in India this year? Of course, Facebook isn’t running its own music-streaming service there. Instead, the social network has expanded...
March 14, 2019
Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter
Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what...
February 20, 2019
Sandbox Issue Seventy One: Remixed Message
Seven years ago, remix competitions were a new and exciting marketing opportunity, with everyone fired up on the possibilities of UGC and how it could create a different connection between artist and fan. Their growing ubiquity...
October 17, 2012
UGC sites will not be penalised under new Google searches
Popular UGC (user-generated content) sites such as YouTube will largely avoid the effects of Google’s new anti-piracy search rankings despite racking up a large number of copyright infringement notices, the search giant...
August 13, 2012