Tag: verve label group
“I want everything available digitally”: Danny Bennett, head of Verve, on how digital is regenerating classical and jazz
In a recent issue of Sandbox, we spoke to the team behind the release and marketing of the “lost” 1963 John Coltrane album Both Directions At Once. In that campaign focus, Danny Bennett, president & CEO of...
October 18, 2018
Sandbox Issue 211: At The Sharp End. What to do (and not do) When a Song Suddenly Spikes
Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer...
September 10, 2018