Tag: vevo

In the age of TikTok, it was impossible to ignore the worlds of influencers and short-form video at our Sandbox Summit Global conference last week. Sessions included a fireside chat between Warner Records associate director...

Music videos firm Vevo has published a report called 'The Anatomy of a Video Experience: a Multicultural Story'. It analyses how people are watching video on various devices – TV, mobile and PC – as well as exploring...

British artist Ellie Goulding has a pair of new videos out for her new tracks 'Brightest Blue' and 'New Heights'. They're the result of a partnership between label Polydor and Vevo for the latter's 'Official Live Performance'...

Vevo has (understandably, given its business) spent a lot of time thinking hard about how music videos are watched online – the ‘growth hack the music video’ talk by exec Greg Duffy was one of the highlights...

Even when Vevo had its own on-demand music-videos website and apps, it was exploring the potential for linear (i.e. traditional-TV style) viewing. Now it’s doing that again, via a partnership with video-streaming service...

YouTube Algorithmic Death Spiral? We liked their early albums before they sold out… But no, a YouTube algorithmic death spiral is what Vevo is hoping to help artists avoid. Ed Walker, the company’s VP of original content...

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...

Ed Walker, VP of original content & production at Vevo, used his presentation at Music Ally's Sandbox Summit to explain how to ensure videos on YouTube benefit from – rather than rub against – the platform's recommendation...

A birthday we almost forgot about: Vevo is 10 years old this year. The music-videos firm has published a few new stats to celebrate the performance of the 400k-plus videos in its catalogue. Vevo says that its catalogue...

Have you heard of Vewd? It’s a new name to Music Ally too, but that’s perhaps unsurprising: we haven’t had much reason in the past to write about “the world’s largest smart TV OTT software provider”. So, Vewd...

Fans of music-industry drama and competitive shenanigans (this is all of you, right?) will want to make some time today for Bloomberg’s article ‘YouTube’s Trampled Foes Plot Antitrust Revenge’. It explores the question...

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years.  Yesterday at Music Ally’s...