Tag: vevo

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Virtual re-Ellie-ty: Ellie Goulding makes XR music videos

British artist Ellie Goulding has a pair of new videos out for her new tracks 'Brightest Blue' and 'New Heights'. They're the result of a partnership between label Polydor and Vevo for the latter's 'Official Live Performance'...
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Brands resonate most with music video viewers says Vevo

Vevo has (understandably, given its business) spent a lot of time thinking hard about how music videos are watched online – the ‘growth hack the music video’ talk by exec Greg Duffy was one of the highlights...
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Vevo launches linear music-video channels on Pluto TV

Even when Vevo had its own on-demand music-videos website and apps, it was exploring the potential for linear (i.e. traditional-TV style) viewing. Now it’s doing that again, via a partnership with video-streaming service...
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Vevo explains how to avoid YouTube ‘algorithmic death-spiral’

YouTube Algorithmic Death Spiral? We liked their early albums before they sold out… But no, a YouTube algorithmic death spiral is what Vevo is hoping to help artists avoid. Ed Walker, the company’s VP of original content...
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Sandbox Issue 239: Music and Advertising’s tense union

Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...
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Vevo on how to get more YouTube views (and avoid an ‘algorithmic death-spiral’)

Ed Walker, VP of original content & production at Vevo, used his presentation at Music Ally's Sandbox Summit to explain how to ensure videos on YouTube benefit from – rather than rub against – the platform's recommendation...
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Vevo says its music videos generate more than 800m daily views

A birthday we almost forgot about: Vevo is 10 years old this year. The music-videos firm has published a few new stats to celebrate the performance of the 400k-plus videos in its catalogue. Vevo says that its catalogue...
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Vevo strikes a new distribution deal for smart TVs

Have you heard of Vewd? It’s a new name to Music Ally too, but that’s perhaps unsurprising: we haven’t had much reason in the past to write about “the world’s largest smart TV OTT software provider”. So, Vewd...
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Report explores YouTube’s uneasy history with Vevo

Fans of music-industry drama and competitive shenanigans (this is all of you, right?) will want to make some time today for Bloomberg’s article ‘YouTube’s Trampled Foes Plot Antitrust Revenge’. It explores the question...
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Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years.  Yesterday at Music Ally’s...
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Vevo’s JP Evangelista: ‘Music videos are competing against everything’

Last May, Vevo announced that it was going to phase out its owned-and-operated website and mobile apps, focusing instead on being a distributor for music videos and selling ads around that content. Vevo.com still exists...
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Maroon 5 top Vevo’s video and artist charts for 2018

Drake didn’t quite get a clean sweep of the streaming services’ end-of-2018 charts: Justin Timberlake was Amazon Music’s top artist, for example, while SoundCloud’s rankings were headed by Juice WRLD. Now Vevo has...