Music marketing: Influencer trends and short-form video
In the age of TikTok, it was impossible to ignore the worlds of influencers and short-form video at our Sandbox Summit Global conference last week. Sessions included a fireside chat between Warner Records associate director...
June 2, 2021
Vevo explores demographic differences in digital video habits
Music videos firm Vevo has published a report called 'The Anatomy of a Video Experience: a Multicultural Story'. It analyses how people are watching video on various devices – TV, mobile and PC – as well as exploring...
August 26, 2020
Virtual re-Ellie-ty: Ellie Goulding makes XR music videos
British artist Ellie Goulding has a pair of new videos out for her new tracks 'Brightest Blue' and 'New Heights'. They're the result of a partnership between label Polydor and Vevo for the latter's 'Official Live Performance'...
July 22, 2020
Brands resonate most with music video viewers says Vevo
Vevo has (understandably, given its business) spent a lot of time thinking hard about how music videos are watched online – the ‘growth hack the music video’ talk by exec Greg Duffy was one of the highlights...
March 13, 2020
Vevo launches linear music-video channels on Pluto TV
Even when Vevo had its own on-demand music-videos website and apps, it was exploring the potential for linear (i.e. traditional-TV style) viewing. Now it’s doing that again, via a partnership with video-streaming service...
November 12, 2019
Vevo explains how to avoid YouTube ‘algorithmic death-spiral’
YouTube Algorithmic Death Spiral? We liked their early albums before they sold out… But no, a YouTube algorithmic death spiral is what Vevo is hoping to help artists avoid. Ed Walker, the company’s VP of original content...
November 5, 2019
Sandbox Issue 239: Music and Advertising’s tense union
Lead: The old rules of advertising are long gone – as is a lot of the inherent guesswork around advertising’s effectiveness. In its place has come greater tracking of ad spend and ad impact, but the entire process itself...
November 4, 2019
Vevo on how to get more YouTube views (and avoid an ‘algorithmic death-spiral’)
Ed Walker, VP of original content & production at Vevo, used his presentation at Music Ally's Sandbox Summit to explain how to ensure videos on YouTube benefit from – rather than rub against – the platform's recommendation...
November 4, 2019
Vevo says its music videos generate more than 800m daily views
A birthday we almost forgot about: Vevo is 10 years old this year. The music-videos firm has published a few new stats to celebrate the performance of the 400k-plus videos in its catalogue. Vevo says that its catalogue...
September 13, 2019
Vevo strikes a new distribution deal for smart TVs
Have you heard of Vewd? It’s a new name to Music Ally too, but that’s perhaps unsurprising: we haven’t had much reason in the past to write about “the world’s largest smart TV OTT software provider”. So, Vewd...
August 29, 2019
Report explores YouTube’s uneasy history with Vevo
Fans of music-industry drama and competitive shenanigans (this is all of you, right?) will want to make some time today for Bloomberg’s article ‘YouTube’s Trampled Foes Plot Antitrust Revenge’. It explores the question...
July 16, 2019
Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’
‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years. Yesterday at Music Ally’s...
May 24, 2019