A birthday we almost forgot about: Vevo is 10 years old this year. The music-videos firm has published a few new stats to celebrate the performance of the 400k-plus videos in its catalogue.
Vevo says that its catalogue is currently averaging more than 800m views a day, rising to near-1bn on the weekends. It also says that it has seen a 300% growth in daily views over the past five years.
That period, of course, includes the moment in May 2018 when Vevo decided to ‘phase out’ its owned-and-operated services – its website and mobile app – in favour of working purely through distribution partners. YouTube remains the most prominent, but Vevo now also makes its catalogue available through Amazon, Apple, Roku, Sky, Virgin Media and Viewd.