‘Mostly awful’ virtual-reality music videos failing to impress Vevo
A fair few people in the music industry think that virtual reality (VR) could be the next big leap forward for music videos and live performances alike. However, there are plenty of sceptics. Some of them were on the 'Capturing...
April 27, 2017
Vevo capitalises on YouTube troubles with ‘brand-safe’ promise
That awkward moment when you call out one of your own shareholders for being less ‘brand-safe’ than you for any advertisers wanting to avoid having themselves associated with extremist content… Vevo’s latest move...
April 3, 2017
Vevo to launch ‘Watch Party’ co-viewing feature
Vevo’s latest new feature aims to get people watching music videos with their friends, wherever they are and whatever devices they’re on. It’s called ‘Watch Party’ and is making its debut in Vevo’s desktop...
March 17, 2017
Like Apple, Vevo is funding and producing music videos
Apple made the music industry sit up when it funded and produced music videos for Drake and The Weeknd, among other artists. Now Vevo is following suit, albeit with an emerging act rather than an established star. Vevo...
March 7, 2017
Vevo focusing on international expansion before subscriptions
Vevo has not abandoned plans to develop a subscription tier for its service, but the company is putting that ambition on the back burner for now. “It’s completely still in the cards,” CEO Erik Huggers told Variety,...
February 8, 2017
Vevo reveals it has 97m viewers in the US alone
New research from comScore has pegged the size of Vevo’s monthly audience in the US at around 97 million people. That’s according to its monthly Video Metrix ratings, which now include YouTube mobile viewing. MBW reported...
January 30, 2017
VR music app Vrtify is now available to try
We wrote about musical-VR startup Vrtify in our virtual reality primer last year, but now its app has been made available for iOS and Android for anyone to try. The app, which is also coming out for Oculus Rift, HTC Vive...
January 6, 2017
MusicWatch thinks iHeartRadio Plus can get 4m subscribers
“Will iHeart’s audience pay? You bet, maybe!” claims the slightly confusing headline for research firm MusicWatch’s latest blog post. In fact, the company has concluded that millions of iHeartRadio listeners *will*...
December 7, 2016
Vevo reveals tips for 2017 amid tilt towards emerging acts
With Google Play, the BBC’s Sound of 2017 and now Vevo having published their music tips for 2017, we’re already seeing some patterns in who’s being tipped. AJ Tracey, Nadia Rose, Raye, Jorja Smith and Will Joseph Cook...
December 7, 2016
‘Little Mix? The GIF-ability of their videos is huge…’
As a sign of the times in November, Vevo launched a GIF creator to allow viewers to grab and loop five-second clips of videos on the platform. If you want your video to have more of a life beyond YouTube or Vevo, you have...
November 24, 2016
Vevo takes a pop at ‘wallpaper’ audio-streaming services
Vevo has been defending its current ad-supported music-videos model, while reiterating its plans to move into the subscriptions market. “Because of the nature of video, we have an ability to monetise the advertising side...
November 23, 2016